Douyin Live and the Central National Orchestra created the second stage of the folk music performance

Chinese folk music with a history of 9000 years is found in the live broadcast room in the live broadcast room.

On August 24th, Douyin Live and the Central National Orchestra launched the "DOU has national music" plan to create the second stage of civil music performances. Through the plan, the Central National Orchestra Hundred Artists will settle in the broadcast, bringing more than a hundred online concerts. At the same time, Douyin Live will open up cooperation between Minle Performance and Minle Orchestra to provide resource support and professional cooperation. As a result, civil music anchors have the opportunity to communicate with the Central National Orchestra and perform on the same stage.

According to reports, the "DOU has national music" plan will also help 1,000 people's music performers in the next year will enter more than 10,000, so that 100 people's inheritors will get the revenue of the broadcast.

Zhang Fu, vice president and editor -in -chief of Douyin Group, stated in his speech that Douyin has become the largest online civil music performance platform in China in a sense. "Through the second stage of the live broadcast room, more audiences have the opportunity to enjoy the beauty of silk bamboo. Live rewards have also become a new ticket for the performers."

Douyin Group Vice President and Editor -in -chief Zhang Fuzhi delivered a speech at the event site

On the same day, Zhao Cong, the head of the Central National Orchestra, delivered a speech at the event, and jointly opened the artist's settlement and public welfare live broadcast ceremony with Douyin Live. She said that she hopes to start with this cooperation as a starting point, and constantly explores the Internet platforms to popularize the new path and new model of national music and use music to serve the people. "Continue to write a moving chapter of Chinese national music, constantly play the strong sound of the era of Chinese national music, continue to expand the blue ocean on the national music line, and set off the wave of Internet national music."

As a guidance unit and the Beijing Network Culture Association, the Central National Orchestra has joined the "DOU with national music" plan as a supporting unit.

Average 4,200 online concerts, the live broadcast room becomes a new stage for the folk music people

In recent years, the "national tires" and "folk music" have risen, and Chinese folk music has been newly promoted in the form of expressions, and the channels of communication have also expanded to "cloud". In this year's Lantern Festival, the number of live broadcasts of the Central National Orchestra "Renyin Tiger" has more than 24 million clicks. During the epidemic, the Shanghai National Orchestra also launched "Yunxiang Minle", which brought dozens of online concerts to Shanghai citizens in a special period.

Zhao Cong said that video communication is naturally friendly to art categories, and has gathered a large number of folk literary and artists and enthusiasts for the live broadcast platform. The audience base has also increased. For example, she said that in the past month, the "Lele Firefire National Music Conference" event jointly launched by the Central National Orchestra and Douyin Live broadcast has been broadcast live in each stage of more than 11 million, and the video playback volume has exceeded 130 million.

Data show that in Douyin, the number of viewers of the live broadcast of Minle has exceeded 6.1 billion. In the past year, the live broadcast of Douyin Music has exceeded 1.78 million games, with a length of 2.33 million hours. Both have doubled year -on -year. This is equivalent to the live broadcast of Douyin, and 4,200 people music concerts are staged every day. In contrast to it, about 100 offline performances every day before a first -tier city epidemic.

Affected by the impact of the epidemic and the customary customs, the opportunities for offline performances of folk music performers in recent years have decreased. Many of them choose to enter the live broadcast room to find a new stage. The "Suona Cao Family Class" from Pei County, Xuzhou has attracted 620,000 attention since its launch in March this year. Member Cao Ga introduced that Cao Jiaban has been in the countryside for decades, and the performance of the countryside. However, the development of Suona, the practicality of Suona in daily life is weaker, and the performance is reduced. "Now, live broadcast rewards have become a new source of income from Cao Jiaban."

According to reports, in the past year, 87%of Douyin Minle anchors have been able to get reward revenue. Among them, the relatively niche ethnic musical instruments such as Dulin, 埙, and 埙 have also created tens of thousands of "box office".

The "national team" hundred artists settled together, and the anchor held more than a hundred concerts

At the meeting, the Central National Orchestra and Douyin Live announced the launch of cooperation. "The Central Ethnic Orchestra jointly joined forces to join the Douyin platform with the courage and courage of 'dare to be the world's courage and courage. Zhao Cong said.

Zhao Cong, head of the Central National Orchestra, delivered a speech on the spot and announced that the orchestra's hundred artists settled in Douyin to start broadcasting

It is understood that the Central National Orchestra is the largest and most complete comprehensive national music performance group at home and abroad. The orchestra was chaired by Premier Zhou Enlai in 1960. It is known as "the world's first, China's only one", and is the "national team" of national music.

Through this cooperation, Douyin Live will create an exclusive online second stage for this civil music "national team". In the next year, a hundred artists in the Central National Orchestra will jointly conjunct in the anchor in the station to bring more than a hundred high -quality online concerts and public welfare live performances.

At present, the chief of the 12 bands of the top -level national instruments such as Erhu, Zhonghu, Pipa, Flute, Suona, etc. have settled in the lineup. As of August 16th, 134 artists including the band chief and Hu Qin player Jin Yan, the chief of the vocal department, the performer Wu Xiangyang, the chief of the Shengsheng Department, and the performer Wu Xuewei launched, with a total of 1307 games, and the number of viewers exceeded 711 Ten thousand.

It is worth noting that the Central National Orchestra and Douyin Live will also provide opportunities to communicate, learn and perform with the performers through cooperative methods such as the program creation and professional training.

In the previous "Lele Blossom Fire National Music" event, outstanding folk music anchors had the opportunity to cooperate with the Central National Orchestra Artists. Zhao Cong said that through this activity, everyone really felt the vitality and appeal of Minle on the Internet, and more intuitively seeing the influence and coverage of the Internet live broadcast platform breaking the dimension, cross -border, and super -region. "National Team 'National Team' and the National Music anchor held hands to give the special era significance on the stage." On August 16th, the Central National Orchestra also opened the first "Shanhe Guole Public Welfare Tuesday" cloud live music class to help mountain children's music music Quality education.

Zhao Cong said that the official Douyin account of the Central National Orchestra will also plan and develop a series of targeted characteristic music courses. "The service model of targeted launch and organizing viewing through the Douyin Public Welfare Platform, tailor -made appreciation for music teachers and children in remote mountainous areas to learn about ethnic instrumental music, vocal music and enhance artistic aesthetic levels. Blue Carey Meeting Gather into a more dazzling blue ocean. "

"DOU has national music" program to help civil music performers get new income

Shi Min, the person in charge of the "DOU has national music" plan, introduced that Douyin Live will next to four aspects to help Minle performers get new income.

First of all, Douyin Live will invest over 100 million traffic. While helping the new anchor of the people of folk music, it will grow steadily. It is worth mentioning that the non -genetic inheritance of the people who meet the conditions will also receive support.

Shi Min introduced that there are currently many inheritors of civil music. For example, the anchor@如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 has been circulated for more than 1,300 years. At present, only six century -old music clubs are inherited. In April of this year, Dongcang Drumle Club passed the live broadcast, so that the art of the Tang Dynasty symphony harvested a new box office, which has the possibility of inheritance. "I hope that by helping gold, the art of non -heritage art can" survive "first, and then" get angry "."

Secondly, the Douyin Live Plan plans to establish more cooperation in professional fields. In addition to establishing long -term and in -depth cooperation with the Central National Orchestra, it will also invite industry masters to create a series of live broadcast activities through a fixed column of the official account. "We hope to be able to build an interactive bridge for experts, professional musicians, and enthusiasts." Shi Min said.

In addition, in order to help the Folk Orchestra and folk music players better integrate into the second stage in the live broadcast room, Douyin Live will provide official operation services for the Apartments of Minla, and conduct training and guidance to create, live broadcast content and skills.

At the same time, for civil music performers and civil orchestras with professional performance capabilities, the platform also equipped with product capabilities such as paid performances, multi -machine simultaneous playback, etc., to help the civil music industry realize online diversified operations and improve the viewing experience.

Relying on the above measures, Douyin Live plans to help 1,000 civil music performers in the next year, so that 100 people's inheritors will get the revenue of the broadcast.

At present, you can find related topics in the Douyin search "DOU has a national music plan" and participate in the registration.

Cover reporter Huang Jingru

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