The online drama playback volume should come to the end

High

Recently, the State Administration of Radio and Television issued the "Regulations on the Management and Management of Broadcasting, Television and Internet Audiovisual Programs (Draft for Soliciting Opinions)" (hereinafter referred to as the "Regulations"), and publicly solicited opinions from the society. It clearly proposes that online drama, brokerage agency, and online audiovisual program service agencies, etc. are included in the management category, "the next standard and integrated management of the Internet"; improve the specifications of program production and operation, including self -discipline for industry organizations and practitioners. Requirements to improve the content of the programs, increase the relevant regulations on film remuneration, and shall not carry out false or misunderstanding of the content theme, production cost, and viewing rate of viewing of the program.

There is no doubt that the "Regulations" will further standardize the production and operation activities of radio and television and online audiovisual programs, ensure the correct orientation of radio, television and online audiovisual programs, and promote the healthy and orderly development of the industry. Because each of the above contents have very clear direction, especially the chaos that appear in online audiovisual programs, everyone has criticized for a long time, and it is indeed when it should be strictly managed.

Once these regulations are implemented and formally implemented, what kind of prospects do they bring to the network entertainment industry? Bold prediction:

First of all, when you comment on a episode, you will not specifically emphasize the "web drama" and "net comprehensive". In the past, we talked about "web dramas" and "net comprehensive", not just emphasizing that their playback platform is on the Internet, but also implying that they are different from TV dramas and TV variety shows, such as too much violent scenes, Not too positive and healthy topics, including some anti -scientific content, and so on. After the same standards online and the Internet, those who have shouted loudly, especially some adolescent parents, should worry less.

Secondly, the acting practitioners and their brokerage companies need to standardize their behavior and return to the quality of the work. The "Regulations" requires that the organizations engaged in program production and operation activities choose directors, screenwriters, actors, guests, broadcasters, hosts, network anchors and other creators, and should adhere to political literacy, morality, art standards, and social evaluation as selection standards. Essence Even if every practitioner is not required to be ethical, at least there must be no flaws in character. Not only must you have legal awareness, but you must fully respect the public order and good customs. The artist is a public figure. The behavior is followed and followed by more people. It cannot explain his words and deeds with similar "mistakes that an ordinary person can make." After the new rules were introduced, those artists who had disappointed behaviors, wanting to change the vest and surfaced, are probably difficult.

Finally, the quality of film and television works may be improved. This is not clearly mentioned in the draft of the comments. However, after requesting "fake propaganda on the cost of production and viewing rates, viewing rates, etc.", the production unit will lose a gimmick that attracts traffic, and the audience will not be misleaded and blindly followed by those hundreds of millions of playbacks. And find some "low -key" good dramas. The other stipulates that "the main creative personnel are linked to the social benefits and economic benefits of the show" means that the price of the sky -high price is gone, and the saved investment can be used more in creation; The raising ratio has become difficult, and you must work hard on the work of the work. This is actually a kind of protection for young actors. It is a double -edged sword, which will bring more opportunities and easy to make people lose. Many people soon become the "king of bad films" after they become popular. Essence When they couldn't take the money to roll the money crazy, they might be able to take down their hearts to choose the script and think about acting skills.

Of course, it is impossible to look forward to a new regulation that can completely solve all the diseases in the current online entertainment industry. The system is only the bottom line, it is to solve the problem, it is cure, and it is to ensure the healthy and orderly development of the industry. The high -quality development above this depends on the overall level of all practitioners. Therefore, this is just the beginning.

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