Western Film Channel participated in the 2022 National Film Channel Alliance Annual Conference General Manager Wen Wanliang Share "Movie+Fusion Media

On the afternoon of August 25, one of the seventeenth China Changchun Film Festival -the 2022 National Film Channel Alliance Annual Conference and Summit Forum event was held in Changchun. The forum focuses on the theme of "Digital Age: Innovation, Empowerment, Development -A variety of possibilities of film media in the ecological chain of the film industry", focusing on the development of film media in the digital age, innovation of film media development models, and building film media and video The platform interactive cross -border channels and other issues have conducted in -depth discussions, and they are developed and developed.

Lei Zhenyu, deputy minister of the Propaganda Department of the Jilin Provincial Party Committee

Western Film Channel, as a member of the National Film Channel Alliance, was invited to participate in the event. Wen Wanliang, general manager of Western Film Channel and Chief Editor of West Film Video, wrote "West Film" Film+Rong Media "innovation platform technology innovation help film and television The theme sharing of the high -quality development of the media.

Wen Wanliang, General Manager of Western Film Channel, Editor -in -Chief of West Film Video

Wen Wanliang said that in recent years, Western Film has comprehensively deepened reforms, and has actively created a new pattern of "one -piece and two wings" with the coordinated development of film and cultural tourism and media to reshape the western film and television ecology. Xiying Media is an innovative platform for the strategic layout of Xiying Group's strategic layout. It focuses on creating the West Film Video Network Audiovisual Platform, Western Film Channel TV Media Platform, West Film Digital Production Base, Xiying Audiovisual Publishing House, etc. Promote the construction and development of the four core business departments of Rong media, film and television production, film and television technology, and commercialization.

Among them, the Western Film Channel TV Media Platform relying on the core advantages of the mainstream media propaganda position and professional film channel, carefully planned program arrangements, and created the "Film and Television Report", "Classic Film and Television Drama Broadcasting", "Scarf Law School of Scarf Law School," ", Etc., specialize in the column, high -definition, and integration.

At present, the online audiovisual industry has entered an advanced development of high -quality development. Online audiovisual platforms or enterprises, as the main force of network content construction, carry important responsibilities and missions of spreading advanced culture and core values. As a network audiovisual platform that helps Xiying Group's strategic upgrade in the field of media, Xiying Video was officially launched in 2018, with content, technology, live broadcast, etc., and actively exerted the advantages of national platforms. "Learning platform, central video, People's Daily, People's Video, the Central Internet Film and Television Center of the Communist Youth League, China Film Archives, iQiyi, Youku, Tencent Video, Today's Headline, One Point Information, 4K Garden, and major film studios in the country, A number of well -known TV columns have established normal cooperation relationships, and successfully opened up the cooperation of media brands in 19 provinces and municipalities across the country through brand cooperation, content interaction, and technical interoperability. The dissemination pattern and actively promote the deep integration of film and television culture and media technology.

In terms of improving the audiovisual industry and the commercialization of commercialization, the creative planning of Xiying Media to create original IP development -upgrades and transformation of the cultural district of Yihu Customs Society, and the wind from the grasslands to help cities update; Create a new cultural and creative film and television IP; use IP to empower the brand's new vitality, help the brand cross -border integration, and use West Film Classic IP to empower Liu Lin Liuli, Yilian Musi, and Zanthong Family; Expand IP cooperation in order to expand the influence of original IP and commercialization.

If the industrial commercial layout is a new strategy for the development of Xiying Media, then the creation and production of online film and television content is the main business of West Film Media to persist in deep cultivation.

For a long time, Xiying has actively promoted the production and production of boutique online film and television content. A total of 2.421 million movie viewers adapted from the genuine IP authorized online movie "The Origin of the Westward Journey", which has won the championship for several consecutive days. It is the highest love online movie in 2022. The first season of the large 4K humanistic food documentary "Thousands of Shaanxi cuisine" was popular in CCTV in the first season. The ratings have reached a record high and exported to the UAE, Singapore and other places. Documentary such as "Millennium Cultural Relics" and "Hello Academician" are being incubated.

In recent years, the innovative application of the Internet, 5G, big data, cloud computing, artificial intelligence and other technologies has re -built the development base of the global film and television cultural industry, and also brought new incremental recovery of the recovery of the film and television cultural industry during the post -epidemic period. Xiying Media keeps pace with the development of the times and accelerates research and development and promotion of film and television blockchain copyright systems, smart user systems, remote anchors, knowledge maps, one -click distribution, AI smart coloring system with independent intellectual property rights, etc. Soft and patented research and development have obtained a number of software copyrights, providing technical support for the deep integration of film and television culture and audiovisual technology, and promoting the high -quality development of Chinese films.

Film and television is the product of technology, and technology will inevitably promote the development of the film and television industry. Therefore, the film and television industry will develop new changes and new evolution in the "Yuan Universe Times".

In April 2022, the Professional Committee of the China Simulation Society was established in Beijing, and Xiying Media was selected as a professional committee unit.

In July of the same year, Xiying Media used scientific and technological forces to assist in creating a digital collection and distribution platform for excellent film and television IP vertical fields -Film, providing a new path from content to publicity to downstream products for the film and television industry to expand film and television IP applications Scenes.

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