Members of the National Film Channel Alliance gathered the mission and challenges of the digital era film media in the Changchun Film Festival.

On the afternoon of August 25, one of the 17th China Changchun Film Festival activities -2022 National Film Channel Alliance Summit Forum was held in 9 conference halls of Changchun Nanhu Hotel. The forum focuses on the theme of "Digital Age: Innovation, Empowerment, Development -A variety of possibilities of film channels in the ecological chain of the film industry", focusing on the mission and challenges of film media, in -depth discussing the industrial expansion of the film channel in the digital age, and talk together The various possibilities of the film channel in the film industry's ecological chain have helped a new breakthrough and rapid development of China's film industry.

Lei Zhenyu, deputy minister of the Propaganda Department of the Jilin Provincial Party Committee, attended and spoke. The secretary of the party committee and chairman of the Changying Group is solemn, Bao Shenghua, deputy secretary and general manager of Changying Group, Wang Liang, chairman of the Supervisory Board of Changying Group, Zhao Jie, Director of the Strategic Research Institute of Radio and Television Development Research Center of the State Administration of Radio, Film and Television, and the Propaganda Department of the Jilin Provincial Party Committee Liu Wei, director of the Film Division, and Zhang Haiquan, director of the Film Division of the Propaganda Department of the Changchun Municipal Party Committee, attended the event. Film media operators, college film and television professional scholars, well -known screenwriters, young film entrepreneurs, and head video websites operator on behalf of more than 120 people participated in the event.

The representative of the Secretary -General of the National Film Channel and Luo Fanghong, the party secretary of the Hunan Film Channel, delivered a speech. Liu Ying, general manager and director of the Film Channel of Changying Group, introduced the annual meeting of the alliance.

At the summit forum, Wen Wanliang, general manager of Western Film Channel, Chief Editor of West Film Video, Zhao Mei, general manager and executive deputy dean of the CCTV Market Research (CTR)/Media Institute, Xu Jincan Gu Qijun, a doctor of film and television aesthetics of Beijing Film Academy, Yang Bing, general manager of Shanghai Entertainment China Media and the National Urban Taiwan Industry Development Alliance, Associate Professor of the School of Media Sciences of Northeast Normal University, Director of the International Records Image Research Center, Yale University Film and Media Study Major Bao Feng , Han Jian, Youth Online Film screenwriter, representative of youth film entrepreneurs, the founder of the Geitian Film and Television Alliance, the leading talents of the national radio and television and online audiovisual industry, and Dr. Cai Wenwu, a doctorate in communication. Nine special invited guests such as the film Datang Dayuan have conducted in -depth exchanges on related topics from various fields, and conducted forward -looking discussions on the development of the industry. The change of the trend of the times, supporting film media people in the process of facing market challenges, to find new opportunities for industrial opportunities, thereby achieving more efficient digital culture production and IP construction, and contributing to helping the film industry's return to the origin.

At the forum site, the cooperation project of the National Film Channel Alliance's key cooperation project "I am a Little Actor" micro -film series project and the launching ceremony of the micro -film contest of the "Light and Shadow Village" were held in 2022. "I am a little actor" micro -film series project through children's "learning classics, performing classics, and perception classics", and shaping the family conditions through Guangying. At present, the project has been implemented in Hunan, Guangdong, Shaanxi, Henan and other provinces where the members of the National Film Channel Alliance are located, and Jilin, Fujian and other places will be launched one after another. The micro -film contest project of "Light and Shadow Village" will collect and select a batch of micro -film works with the theme of "telling Chinese stories and revitalizing rural culture". Top Ten Gifts.

The National Film Channel Alliance was established in May 2017. In recent years, members of the National Film Channel Alliance have shared the high -quality resources of various film professional channels, aggregated and developed, and in -depth cooperation in promoting outstanding domestic films, sharing of film cultural resources, and industrial expansion. effect.

This summit forum is an important part of the 2022 National Film Channel Alliance Annual Conference. The National Film Channel Alliance has gathered high -quality resources. From August 9th, preheating publicity has been started. From the classic looking back on the past China Changchun Film Festival, to the opening ceremony of the 17th China Changchun Film Festival, film awards, film screening, film show Forums, tribute to the six major units of the "Cradle", the main activity of the mass culture and the brand connotation of the China Changchun Film Festival in 30 years, have been promoted, comprehensive, and multi -level releases, and the spread is covered. The communication and influence of the National Film Channel Alliance Family.

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