"Su Youpeng" re -engraved "Wang Xinling", and further "Zhaoyi said"?

Text | Xiao Ba

There were Wang Xinling boys in front, and Su Youpeng girls later.

Although many brothers in "Stepping Thorns" bring the first stage featuring feelings, most of the topics are on Su Youpeng, who is high in the nationality. In this way, Su Youpeng, who was betrayed, took the road to re -engraving Wang Xinling.

From#从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从. On this basis,#Su Youpeng will be the next Wang Xinling?#This topic has caused heated discussions.

####The emergence of the top issue, instantly revitalized the discussion of netizens, and mainly split three attitudes during the public opinion -

Some netizens said they were sure but did not support: "It is not surprising, but it is not necessary. After all, it is not a person who has returned suddenly for many years. The frog brother and Du Fei have passed the summer vacation for more than 20 years, and the nationality is here." Expressing a negative attitude: "I don't feel it. After all, Su Youpeng is angry as a member of the Tiger team. The popularity is that there are many parents. By my generation, the scope is wider, and it is still a personal type. "There are also comparisons between netizens to resist individuals." Everyone is an independent individual, and no one will become the second. "

Behind the topic of Su Youpeng, not only the current popularity of "Sutra Things" is pointed, it also reflects the various problems hidden between the show and "Breaking the Wind". Sob.

Su Youpeng and Wang Xinling's "Together and Different"

In "Cutting Thorns", Su Youpeng opened the first stage with the feelings of the Tigers of the Little Tigers that year, and pushed the atmosphere of the scene to high in the interactive singing of "Love" and "Red Dragonfly". In addition to the heated discussions caused by the first stage, it is more about the "traffic responsibility" of Su Youpeng's "traffic" of "Drives". After all, on the stage of "Breaking the Wind", Wang Xinling's popularity has risen all the way to the championship after the phenomenon of "Love You" on the first stage, becoming a typical representative of this year's red artist. Drive the topic related topics.

From the perspective of choosing songs, Wang Xinling and Su Youpeng chose both classic songs of their personal representatives.

The former chose the famous song "Love You" on the first stage. It was released in 2004 and appeared many times in recent years. "Boys", the influence even affected the stock price of mango super media.

The song selected by the latter was a great social influence in the early 1990s. "Red Dragonfly" was the title song of the same name released by the "Little Tiger Team" in 1990. The champion, "Love" is the main song of the same name album to win the 1991 "Golden Song Dragon Tiger List" total runner -up and autumn championship. For contemporary network traffic, there are many uncertainty in "Su Youpeng Girls".

Although both are the feelings of the feeling of walking, the social effects produced are obviously different. At the same time as "Wang Xinling Boy" appears, there are a lot of short videos with "Love You" to continue to swipe the screen. Now the hot search words of "Su Youpeng Girl" have come out. They have not formed a screen -level effect of the whole people like "Love You", and there are no other follow -up behaviors, giving a sense of a sense of fame.

In addition to the nostalgic route, Su Youpeng also gained a new wave of popularity for the cast interview of the "Left Ear". This is due to Zhang Yunlong, who also participated in "Sutra Things", was brushed by the male No. 3 of the "Left Ear" in the interview that year. He took the opportunity to find Su Youpeng's "revenge" in the show. In addition, Yang Zi also talked about the same topic in "Chinese Restaurant" before. Under the superposition of the two, how many people have been brushed off from#， ， ， ， ，#and#how many stars have interviewed left ear#and other topics. A little exposure.

Just between such "same and different", it can be seen that nostalgic marketing pays attention to the time and place of people, not simply copying and paste. Although Su Youpeng's future in "Things" is still unknown, it is certain that the social influence of "Su Youpeng girl" has not yet erupted.

Why is Su Youpeng who is difficult to become Wang Xinling?

The Tigers are not the first time they sell their feelings. As early as 2020, Chen Zhipeng, a member of the Tiger team, went to "Brother Chasing the Light". The first stage brought the song "Green Apple Paradise+calories" in the form of a trend in the form of feelings. After Wink was accused of greasy, Chen Zhipeng's subsequent topics in the show were mainly losing weight, and eventually fermented with a new topic with a weight loss of 24 pounds.

This time Su Youpeng participated in similar programs and still used the small tiger team as the traffic password. It was a little repeated in content, but because of his personal state, he was praised. In comparison, Su Youpeng has a certain advantage at the level of appearance, performance, and popular mouth. However, at the same time that he wants to surpass Chen Zhipeng, there is still a certain gap between the extent of Wang Xinling.

The reason why Su Youpeng achieved Wang Xinling's redness effect is that on the one hand, the age of the audience is different, and the feeling of resonance can encounter unspeakable effects or difficulty in the enterprise. Wang Xinling has become popular in 2004 with "Love You". Fans of the past have grown into the main force of surfing the Internet. The two songs of "Red Dragonfly" and "Love", which were released in the early 1990s, were mostly post -70s and post -80s generations. There are even fans ridiculed in the comment area. The fans of the Tigers have brought their grandson at home, and the audience of this age is difficult to create and active on the Internet to the fan group of "Love You". In addition, the core users of "Stepping Thorns" are not matched with the fan portraits of the Tiger Team, and it is difficult to mobilize the corresponding fan group with the influence of the program. According to the data of Yien's entertainment, users under 29 years of age account for 63.71%of users under the age of 29. For the core audience of this age, the small tiger is not as good as the five brothers and Du Fei who have become popular in recent years because of emoticons. Going into people's hearts. In fact, Su Youpeng knew this. When he announced on Weibo to participate in the show, he also used the emoticon package of Wu Ge.

On the other hand, Su Youpeng has developed in the Mainland for more than ten years after cross -border actors, and has starred in many film and television dramas such as "Returning Pearls", "Deep Love", "The Old House with Happy", "The Dragon Slaughter", "The Wind Sound" Later, cross -border became a director, and brought two good box office movies, "Left Ear", "Dedication of Suspect X", and participated in "Chinese Restaurant", "Creation Camp 2019", "The Great Dance Club", "God Captain" "Voice" and other popular variety shows.

Although Su Youpeng has slowed down in the mainland's acting career in the Mainland in the past ten years, it has maintained a certain exposure with the variety show. Compared with Wang Xinling, who was not smooth in his early years and was in a semi -retreat, Su Youpeng was not as a public. The waves, but in the end, it was difficult to escape the end of the song.

In addition to personal reasons, there are also external reasons. In addition to nostalgia, the audience loves to chase new. In recent years, the drama has been a habit of chasing the drama in many audiences. Since the beginning of this year, Bai Jingting, who has been on fire because of "Beginning", Tan Jianci, who has been popular because of "The Tap of Hunter", Chen Xiao, who is hot because of "Menghua Record", and Wang Hexuan, who is hot because of "Cang Lan Jue", are typical. example. Although Su Youpeng has a halo and feelings with the characters such as Wu Ge, Du Fei, Zhang Wuji, etc., it is not scarce and irreplaceable to the entire male artist market. In the end Essence

From Liu Genghong's girl to Wang Xinling boy, to Su Youpeng girl, artist marketing seems to have entered the strange circle of templates, but this routine is not suitable for everyone. For Su Youpeng, who lacks mystery and freshness of Gao Guo's people, after opening the first stage with the golden song of the little tiger, after obtaining the red profit, in the next schedule, it still depends on the personality charm and singing strength of his personal personality. Obtaining the favor of the audience, let us witness the "second transformation" of ancient idols.

Re -engraving Wang Xinling's marketing route, sitting in "The Wind Broken Waves" "Zhaoyi said"

Behind Su Youpeng's recurrence of Wang Xinling's marketing route, some netizens believe that the series of programs of "Riding the Wind" series of programs such as content experiments, the content production of the precipitated content, artist marketing and other aspects have all been applied to the production and marketing of "Things". Corresponding to the previous "Zhaoyi".

I still remember that in early July, the chief director Wu Mengzhi posted on Weibo to share the story behind the scenes behind the scenes of "Drives the Wind" and "Things", saying that he was going to the production meeting of "Brother" for 13 hours. "As a result, I finally found that the other party was still opening my brother's planning meeting. To this end, netizens ridiculed "Drive the Wind" as "Zhaoding of the Wind" and questioned the mango TV as "a male light and a woman". The mango TV was originally a platform for female users. Due to the behavior of "heavy men and women", a wave of loyal users was not a good signal in itself.

With the broadcast of "Cutting Thorns", when netizens see the lineup, dance beauty, and editing, they are more attentive than "Breaking the Wind". They think that it is further realistic "Zhaoyi said", saying: "Laughing and dying, the end of the wind and waves ended soon. It was broadcast in the thorns, as if he had just married his daughter out and received the colorful ceremony, and immediately married his son's father and mother ", and some netizens began to resist" Stepping Thorns ", saying that" because of the tricks of the wind and waves, I refused to see the brother who went to the wind and the water "... Mowing

From Wu Mengzhi's Weibo content to the official launch of the show, it is given a fact that it is the fact that it is informing the public of the public platform to be in the "heavy men and women", and then demonstrate how to "emphasize men and women" with practical actions.

In fact, not only the difference between the quality of the program itself, even the after -sales of the two programs is very different. I still remember that during the finals of the "Broken Wind", Na Ying's phrase "Nothing to make a group" appeared on the hot search. The reason why it is said that there is no after -sales co -sales arrangement after the group in the second season of "The Sister of the Wind and Broken Waves". And the treatment of brothers is very different. After the end of the first season of "The Brother who cut the thorns", it not only brought Chen Xiaochun, Zhang Zhilin, Zhang Jin, Zhang Qi, and Li Chengyi as the inspirational professional experience reality show "Our hot "Life", also customized the Hong Kong -style food variety show "The Night of Greater Bay" for the brothers of the Greater Bay Area.

In contrast, my brother did receive preferential treatment inside the platform in all aspects. The problems between "Drive the Wind" and "Thorns" to gender relationships accurately jumped on the thunderbolt of the current audience.Inspired by "Breaking the Wind", the launch of "Cutting Things" was originally a testimony of a virtuous cycle of the content industry, but now it has caused various controversies due to the "end water problem", which actively adds a "black history" to the program.*Original articles, reprinting needs to indicate the source

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