Calculating 1210 million yuan!Bruce Lee ’s daughter complained about the real kung fu fast food case, and the trademark image dispute

↑ On March 19, 2022, Beijing Fortune Shopping Center, real kung fu fast food chain store. Picture according to visual China

Hongxing Capital Bureau News, on August 25th, the topic#红 红 红 红 红 红 红 红 红 210 million yuan#boarded on Weibo hot search.

According to the official website of the Shanghai Higher People's Court, Bruce Lee Enterprises, LLC (Li Bruce Lee Co., Ltd.) complained to Shanghai Zhengong Fast Food Management Co., Ltd. On August 25, at 9 am, he was tried in the Shanghai Second Intermediate People's Court.

↑ Screenshots of the information on the official website of the Shanghai Higher People's Court

According to Shangguan News, the plaintiff Li Bruce Lee Co., Ltd. is registered in California, USA. The founder and legal representative are Shannon Lee, the daughter of Bruce Lee, and the Chinese name is Li Xiangning. The company believes that the company legally enjoys various rights and interests related to Bruce Lee, and has registered nearly 60 trademarks related to Bruce Lee in mainland China. The infringement of the interests of property and a typical violation of civil rights and interests shall bear the infringement liability for infringing Bruce Lee's rights and rights, and immediately stop using the portrait of Bruce Lee and compensate for losses.

It is worth noting that as early as December 2019, the plaintiff had sued the real kung fu to the Shanghai Second Middle School, saying that it used the icon that resembled the image of Bruce Lee for 15 years, and wanted to claim 200 million yuan in claims and a rational expenditure for rights protection of 8.8. Ten thousand yuan, at the same time, the real kung fu was required to stop using Bruce Lee's image immediately, and clarified that it had nothing to do with Bruce Lee on the media layout for 90 consecutive days.

At that time, Zhenku responded through its official Weibo, saying that the Zhengong series trademark was authorized by the company's application and the State Trademark Office strictly reviewed it. The company has been used for 15 years. "Whether our trademark infringement has been controversial many years ago, but we have not been judged to infringe or revoke an administrative or judicial conclusion. After many years of prosecution, we are also very puzzled. We are actively studying the case and preparing to respond."

Public information shows that real kung fu is a well -known domestic fast -food brand in China, which was founded in 1990. But before 2004, real kung fu was not called "True Kung Fu", but called "168 steamed fast food restaurants"; in 2004, real kung fu opened the image of "Kung Fu Dragon" resembling Bruce Lee. The combination of three words has become its new trademark.

On August 25, the Red Star Capital Bureau called True Kung Fu Catering Management Co., Ltd. on this matter, and contacted the real kung fu brand through Weibo and Xiaohongshu. As of the time being, there was no response.

Red Star News reporter Xie Yutong

Editor Ren Zhijiang Editor Pengjiang

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