"Yang Yan" and "Little Yellow" failed to bring Naruto City. The box office was 55.68 million less than

Last weekend, the two animated blockbusters of "New God List: Yang Yan" and "Little Huang Ren's Eye: Stealing Daddy" did not bring fire in the Chinese film market in the Chinese Mainland. 55.68 million yuan less than the 811 billion yuan last week. This is more disappointing, and it is more precious to highlight the explosive film.

"Yang Yan" and "Little Yellow" failed to bring the fire movie market

Last week, this summer (June 1st to August 31st) entered the sprint phase of the last half month. On Monday, August 15th, the domestic animation blockbuster "New God Bangs · Yang Yan" announced that it was released on Friday, August 19th, which aroused great attention from the film market and fans.

"New God Bangs · Yang Yan" is the latest masterpiece of chasing light animation. The film party dares to determine the schedule a few days before the release, and and the Hollywood animation blockbuster "Little Yellow people's eyes: God stealing milk: God stealing milk: God stealing milk in the world. "Dad's front biography" is PK on the same day, which shows that it is full of confidence in the quality of the film.

At present, the national and secondary school students in the country are still on the summer vacation, and the film market analysts are also optimistic about the two animated blockbusters of China and foreign countries. Following the "Life" and "Lone Moon", they will bring fire again this summer in the Chinese Mainland film market.

Unexpectedly, on August 19, the box office performance on the first day of these two films was not satisfactory. Although "New God List: Yang Yan" ranked first in the list of 33.3%, it only reached 36.61 million yuan box office and won the box office championship on the day with a weak advantage.

The market performance of "Little Huang Ren's Big Eye: Stealing Daddy's Prequel" is even more amazing. On the first day, it accounted for 21.7%, only 20.59 million yuan box office, and was counterattacked by "Lone Moon", which has been released for 22 days. The only thing to talk about was to comfort 6.2%higher than 5.2%of "New God List: Yang Yan".

Judging from the feedback from the audience, the reason why "New God List: Yang Yan" performed mediocre the box office is mainly because the plot and the characters were criticized. Douban netizens "always have blue sky" said: "" New God List: Yang Yan ", the picture of the chasing series is new high, the script is low ... how bad the script is, how bad the script is."

Many fans and self -media have also expressed similar views. Chasing Light Animation is the top domestic animation film production company. The level of animation visual effects is getting higher and higher, but the level of screenwriting should also be improved at the same time, otherwise it will be the end of it.

Although the reputation and score of "Little Huang Ren Eye Meng: Stealing Daddy's Prequel", although it is slightly lower than the "Little Yellow Restaurant Big Eye Meng" (435 million yuan in the box office of Mainland China) released in 2015, but in the summer of 2017 The "Daddy Stealing Dad 3" with a box office of 1.037 billion yuan is almost the same. It can sell $ 905 million in the world, which also shows that it is at least a pop -up masterpiece of the Hollywood film industry level or above. It is not a bad movie.

The box office performance in the first week of the film market in Mainland China is so sluggish, it is not exactly the quality of the film, but the increasing attraction of the Hollywood commercial blockbusters in the cinema in the cinema in recent years, as well as the Chinese mainland film market Before returning to the epidemic, the overall environmental environment has also changed.

"Lonely Lunar" becomes the most selling movie of the happy twist

In stark contrast to this, the happy twist science fiction "Lone Moon", which has been released for more than 20 days, is still stable in the box office last week. The 2.627 billion yuan in calmness became the most selling movie of the happy twist.

In particular, it is precious that "Lone Moon" hosted the "New God List: Yang Yan" and "Little Huang Ren's Eye: Stealing Dad's Prequel" in the box office and vurates on the three days of the weekend.

On Friday, August 19th, with the release of the two animated blockbusters above, the proportion of "Lone Moon" fell to 21.7%, less than 33.3%of "New God List: Yang Yan", and "Little Huang Ren's eyes: "The prequel of the Daddy's Daddy" is flat, but the upper seat rate was the highest of the three films that day. The box office counterattacked the "Little Yellow Man" in a single day, ranking second.

On Saturday and Sunday, when the proportion of "Lone Moon" is at a disadvantage, the box office in a single day is constantly narrowing and the gap between "New God List: Yang Yan". According to the current box office trend, today's single -day box office will be Will surpass the latter and win the single -day box office again. Such explosive films are precious.

Gu Tianle's bitter marketing, "Battle of Tomorrow" fell against

Another anti -decline film is the science fiction film "Tomorrow War", which is produced by Gu Tianle's company, served as the director and starring Gu Tianle. The reason why the film performed well last week, which is inseparable from the vigorous publicity and marketing of the film and Gu Tianle, especially the "bitter marketing" that some media is called.

According to media reports, the cost of "Battle of Tomorrow" is as high as 400 million Hong Kong dollars, but it is released for more than half a month. The reputation is average. The box office is only more than 400 million yuan, which is far from recovering the cost. Recently, Gu Tianle has been vigorously promoting his works in the Mainland, and even holding the helmet in the film when walking on the red carpet in the Beijing International Film Festival.

"Tomorrow's Battle" short video official account was issued three videos in a row, showing Gu Tianle's disappointment and depression of the box office with sensational copywriting and videos.

In a short video, Gu Tianle wiped his tears with a paper towel, bowed his head and said nothing. The copy was equipped with "this world is so cruel.

Gu Tianle recently went to the mainstream website and Dongfang selection popular live broadcast platform promotional video. When I was a guest Sina Entertainment live room, I saw many fans brush the "wife" in the live broadcast room. He hurriedly said, "After watching" Tomorrow's Battle ", it is my wife's wife!" After a certain return, not only did the box office counterattack "Broken Bridge" last week, but also 33 million yuan in the box office last Sunday. The third place.

Last week, someone made a rumor on the Internet "Lone Moon" to steal the box office of "Tomorrow's Battle", which caused happiness to post a lawyer's letter on the official Weibo of "Lone Moon" to warn Douyin, Xiaohongshu and some rumors on Weibo User.

Earlier, the film "Battle of Tomorrow" also posted on the film officer to clarify that "we have reported and verified to the relevant departments that this is the behavior of third -party merchants, not the film side behavior."

It is only 10 days after the end of the summer season. Although there are 8 new films this Friday, there are many films such as "Freckles Princess" and "The Most Lovers in the World", but lack of commercial blockbusters.

Last week's two Chinese and foreign animation blockbusters failed to bring the Naruto market. As of August 21, the box office of this summer was 8.408 billion yuan, and there were definitely no problems with the box office of more than 9 billion yuan, and it was difficult to achieve 10 billion yuan.

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