The market value exceeds 10 billion!This company is listed, shareholders Zhang Ziyi and Huang Xiaoming lost more than 10 million

The world network business Zhang Hangying

Editor Wu Lingwei

New things in the film and television circle in the cold wind.

On August 18, Bona Pictures (hereinafter referred to as Bona) lasted 5 years and finally listed on the Shenzhen Stock Exchange. After several daily limit, as of the time before the release, the stock price was 7.96 yuan and the market value was 10.9 billion yuan.

Boner, established in 2003, cut off 60 billion yuan box office with 250 films. With a number of explosive main melody commercial films such as "Capital and Mountain", "Action of the Mekong River", "Action of the Red Sea", "The Captain of China", and "Changjin Lake", the leading position of the industry has laid the leader in the industry. "Changjin Lake" is even more. With a box office of 5.775 billion yuan, it became the box office champion of China Film History.

In the past three years, Bona Film's revenue was 3.1 billion yuan, 1.6 billion yuan, and 3.1 billion yuan, and net profit was 311 million yuan, 189 million yuan, and 356 million yuan. Among the withered Chinese film and television companies, Bona's performance was quite stable.

The release of the main theme film "The Water Gate Bridge of Changjin Lake" has made Bona not only gain more than 4 billion box office, but also increases its estimated performance in the first three quarters of this year. It is expected that from January to September this year, revenue will be 2.154 billion yuan to 2279 billion yuan, a year-on-year increase of 56.41%to 65.51%; net profit is about 147 million yuan to 237 million yuan, a year-on-year increase of 100.06%to 223.00%.

The 51 -year -old Bona founder Yu Dong held 22.49%of the shares, so it was successfully listed and worth over 2 billion yuan. Compared with the tears and spirit when the bell listed in the bell 12 years ago, Yu Dong, who was listed for the second time and returned to A shares for the second time, and returned to A shares, she appeared with the star wife Jin Qiaoqiao, and the state of mind may be more twists and turns. As Yu Dong said, "Saying goodbye to Nasdaq in April 2016, from submitted materials to 1870 days, from time to time to getting approval 630 days, I will go hard!"

The market value exceeds 100 billion, Zhang Ziyi and Huang Xiaoming still lose more than 10 million

Bona was listed and half of the entertainment industry was dispatched. Zhang Ziyi, Li Bingbing, Xu Ke, Chen Kaige, Chen Baoguo and other big coffees were helping at the scene. They have more or less equity cooperation and business connection with Bona.

Bona "binds" a number of stars through equity cooperation. Zhang Hanyu, Huang Xiaoming, Zhang Ziyi, Chen Baoguo, Huang Jianxin, Han Han, etc. all hold a small amount of equity, but they did not work in Bona Film and Television. Bona also signed a cooperation agreement with many well -known directors such as Lin Chaoxian, Chen Kaige, Xu Ke.

Bona is also closely related to the film and television industry chain company. Ali Films and Tencent's companies hold 7.72%and 4.48%of Bona Films, and Wanda Film holds 1.88%.

Well -known actors, strength directors, and film and television resources are the key to ensuring the box office. As of now, Bona has launched a total of 250 films, with a cumulative box office of over 60 billion, of which 16 films exceeded 1 billion yuan box office and 75 films box office exceeded 100 million.

The birth of a movie includes four links: investment, distribution, theater line and theater.

Investment income comes from the box office ledger and copyright income of the investment film; issuance refers to the publicity and promotion of the film, and releases films to the cinema, theater and Internet video platform; It is to show the audience and provide related supporting services, including popcorn selling products.

Bona is the first private enterprise engaged in film distribution in China, and has now completed the layout of the entire film industry. There are not many private companies that cover the entire industrial chain as Bona, and Wanda and Huayi are two of them.

The entire industry allows all aspects of Bona Film and Television to cooperate with each other. Under the premise of maximizing the resources, it saves costs and controls risks.

In 2021, Bona Investment, Distribution, theater, and theater revenue was 1.453 billion, 1 billion, 21.64 million, and 800 million yuan, respectively, accounting for 46.53%, 32.55%, 0.69%, and 27.49%, respectively.

Overall, investment and issuance are the main source of revenue, and the two gross profit of these two items is also the highest. In 2021, the gross profit of investing in the film was 39.27%, and the gross profit was 72.92%, while the cinema and theater were only about 1%.

As of the end of last year, Bona had more than 101 theaters opened and had 841 screens. In 2021, Bona's self -operated theater achieved box office revenue of 751 million yuan, accounting for 1.6%of the national box office.

In 2021, due to the impact of the epidemic, the movie theater line was not cheerled, but the growth of the movie online and film and television copyright sales flattened this part of the loss. However, Bona still seems to be optimistic about the cinema market after the epidemic recovery, and to continue some funds raised after listing to continue the theater.

Bona was listed, and the founder of more than 20%of the shares soared in winter by more than 2 billion. However, Zhang Ziyi and other shares have not solved the settlement. Compared with the capital increase stock price of 14.55 yuan at that time, they still have more than half of the loss. According to the current stock price, Zhang Ziyi lost more than 13 million, and Zhang Hanyu and Huang Xiaoming also lost more than 20 million yuan.

Yu Dong, who is reviewing the situation, must carry out the "main theme" to the end

Yu Dong, who was born in Kochi, has been in the film industry for more than 20 years.

He graduated from Beijing Film Academy and started in scratch. In the early days, "Tell Your Secret" and "My Brothers and Sisters" made the first bucket of gold, and accumulated a large number of people and resources. However, he can run out of the film and television industry, and his trial and judgment of the industry also played an important role.

A commercial movie, investing in hundreds of millions of. High investment, high risk, testing the grasp of air outlets and trends. From the early Hong Kong films to the main theme film that is now hot, Bona transformed in time and was right. The turning point of Bona's film style type is in 2015. At that time, "Wisdom to Thoughtful Tiger Mountain" directed by Xu Ke verified a new model of success -the business model of "main melody+Hong Kong director+all -star lineup". Yu Dong once revealed that when filming "Wisdom to Wisdom", he was worried that young people did not like it, so they avoided excessive use of the "main theme element", but later realized that the audience did not reject it, and in the later period, they "followed the trend". , Low the "selling point" in this direction.

"We say that the post -90s are 'Internet generations'. A large number of web dramas watched by these people, including some so -called traffic stars, increase the IP, plus the influence of the Korean stream, I think it has caused a long time for our screen for a long time. The image is a feminine wind, all of which are very feminine. Our real screen image lacks the image of 'tough guy' and lacks the image of soldiers. "Yu Dong said in an interview with" Chinese Edition of Commercial Weekly ".

Compared with earlier theme films, Bona joined the Hollywood blockbuster production effect through commercial methods, bringing spiritual resonance and visual enjoyment, and soaring at the box office.

The "Changjin Lake", which tells the story of the War of Resistance Aid to the DPRK, portrays the hero of the Chinese soldiers, becoming the champion of the box office of Chinese film history with a box office of 5.775 billion yuan. This film also contributed to nearly 70 % of Bona's 2021. In fact, Bona's performance in 2021 was supported by "Changjin Lake" and "Chinese Doctor". The total melody film box office of the two main theme films exceeded 7.1 billion.

At a forum in July, Yu Dong said, "Singing the main theme and promoting positive energy is always an important mission of Chinese films."

In the next three years, Bona will continue the main theme route and invest in filming films such as "Wisdom to Wisdom", "Action of Red Sea 2" and "Blood War on Ganling".

Although the main theme film has been sought after in the past period of time, on the one hand, the subject matter is too single, the material may be exhausted, and it is difficult to resist the change of film and television trend. When there are too many films of the same type, the audience may be fatigue.

It was in winter that when it was "singing the main theme", the well -known director Jia Zhangke voiced: "You cannot make Chinese movies only make the main theme store."

The front road of Chinese movies is still long and is still exploring and developing.

Lost the glory of the past, the film and television industry circulates

In 2010, Bona landed on Nasdaq and became the first Chinese film and television company listed in the United States.

Bona, who wanted to be in line with internationalization, was proven to make a wrong decision in the following six years. The listing is broken, the stock price is sluggish, and the money that has been melted is "not enough at all." Yu Dong regretted that the US stock market did not recognize the value of Chinese films. "In the eyes of American investors, there are only Hollywood, Bona's audiences and markets are still in China."

What makes Yu Dong unable to sit still is the Huayi brothers who listed in China one year earlier than Bona. The stock price has skyrocketed ten times and the market value has rushed to 100 billion yuan. In 2015 in the most prosperous Chinese film, Yu Dong couldn't help asking, "Can the gap between Bona and Huayi really do a dozen times?"

In 2016, Bona delisted from US stocks. In the next year, he submitted a listing application to the Shenzhen Stock Exchange. In the same year, the stars invested in the shares, with a valuation of 16 billion yuan -but the cold winter of the film and television came, and Bona waited for five years.

Boa may be successful when listing and stock price rise. However, the tax crisis, the negative public opinion of the stars, and the overlapping epidemic, the Chinese film and television industry has not yet blown the warm wind.

The film and television industry, which has lost its glory in the past, has already flowed up. While Bona was surrounded by a starlight, the market value of the Huayi brothers had fallen from 100 billion yuan, and the market value shrank by 90 % to 7 billion yuan.

When the Huayi brothers were listed, the story I wanted to tell is "Disney, China", which is entrusted by capital. In addition to binding more traffic stars with capital, it also extends the tentacles to real estate, games and other fields -now talk about it again now again The story of the Yuan universe. But before the market was patient, these extended business failed.

Since 2018, Huayi brothers have lost 5 years in a row, and they have been trapped in the vortex of illegal reduction, acquisition of stranded, and shares frozen.

No one knows how long this cold winter will last. As some netizens say, we forgot when the last time I walked into the cinema.

This month, the 16th FIRST Film Exhibition announced the cancellation of audience screening due to the epidemic before the opening.

"We all know that for our world, it is a cold and long winter. But here, we feel warm and hope that in all places with movies, the sun can rise as usual." At a quiet venue, a place is Young director said.

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