Before talking about "Fengshen Universe", do every in front of you | Dialogue "New God List: Yang Yan" director Zhao Yan

The theme of Fengshen took so many, this time it was Yang Yan's turn.

Unlike Nezha and Jiang Ziya, in the "Lotus Lantern" narrative that the public is more familiar, Yang Yan often appears as a negative image. In order to maintain the friendship of Tianjiao, he can be the biggest stumbling block on his way to save his mother.

But in fact, in folk mythology, Yang Yan was also a master of saving his mother when he was young, but only one was Tao Mountain and the other was Huashan. When Zhao Yan, the director of "New God List: Yang Yan" (hereinafter referred to as "Yang Yan"), first knew the story, he felt that there was a drama here.

As the second masterpiece of the "New God List" series, "Yang Yan" assumes the role of upper and lower. It does not continue the previous "New God List: Rebirth of Nezha" (hereinafter referred to as "Nezha"), and continues to tell the story of the rebirth of ancient mythical characters in a contrasting modern world, but supplements the world view of the God Realm. Essence "It is equivalent to the prequel of" Nezha ", telling everyone what these gods have experienced." Zhao Yan said that he did not want to set up any movie viewing threshold for audiences who had not seen the previous work.

Four days before it was released, it was not limited to the file, which was not an easy digestion for any film. However, "Yang Yan" also used the pre -sale certificate of 10 million, and the series of movies had the strong call. However, in Zhao Yan's view, before talking about "the universe", at this stage, they still wanted to speak with their works.

Before doing the universe, make a single film first

"Yang Yan, who I saw from childhood to large, was Facebook and a supporting role. He may be handsome and cool, but he has a sense of distance with us.

This is Yang Yan in the impression of director Zhao Yan, and it should also be a common impression of most audiences. Among Baidu Encyclopedia's 45 meaning of "Yang Yan", only 5 are works with Yang Yan as the main character.

Improper protagonist, not attention, means that this character has more imagination and creative space. When Zhao Yan learned that Yang Yan had a deeds to save his mother, he caught the contradictions of the character, so he made a hypothesis for him -Yang Yan's sisters were actually painstaking under Huashan. The story of the entire movie is gradually expanded according to this assumption.

The adaptation is always full of risks, just like a steam punk Nezha driving a motorcycle, and some audiences will be difficult to accept. However, Zhao Yan likes to embrace changes. "If Agarwood is the protagonist, it is really safe to tell the story of Baolian Lantern, but the re -shooting classic can first be too interested, and it is difficult to surpass the predecessors."

Finding a story and perspective that can stimulate yourself is the prerequisite for Zhao Yan. This is why the infrastructure of "modern humans reincarnated from mythical figures" in "Nezha" did not come again in "Yang Yan". " It is a kind of duplication for myself, and the cycle of an animated movie is not short, so I hope to make a new thing from the audiovisual style to the character attributes. "

Of course, there are also some elements that continue "Nezha" in "Yang Yan", such as the transportation spacecraft used by the god world, and you can still see the shadow of steam punk; there are many high -combustion fighting scenes, which meets that there are just needs for such styles. Audience.

But in general, what Zhao Yan hopes to attract the audience is the work of "Yang Yan" itself. Although the series of movies are very imaginative business models, in the second part, chasing light is not in a hurry. Under the trailer of "Yang Yan" at station B, the highest praise is the popular science of netizens. Which one is connected to the "Fengshen Universe" produced by different companies.

This also shows the problems of the "Fengshen Universe". In recent years, there have been too many animated movies that have been adapted from mythology. When promoting the series of works, the ordinary audience who knows little behind the scenes will inevitably be dazzled.

But in Zhao Yan's opinion, this is normal, and the formation of the universe is a process, not a fast food. "At this stage, I still rely on the work itself. If a certain work is excellent enough and influential enough, the audience will inevitably remember it. Maybe after 10 years, everyone will go back to this series before they will take it back to this series, and they will take it back to this series. Those series of traces are enlarged and understand. "

In the past, the "China Pixar" was once expected to chase the light animation. After the launch of the "New God List" series, it was also expected to be "Marvel of China" by the outside world. Chasing the light is not completely unreasonable to make these stories into the idea of ​​"Avengers", but it is still in the stage of setting up a single work one by one, and it will be more cautious about the linkage of cosmicization.

Zhao Yan said that the overall worldview and the extension of some branch lines are planning and layout, but it has not yet reached the stage where it can be formed. "So every time we throw eggs I'm afraid I will miss too much, and then I am afraid that it will not be up. "

World outlook

What's more, whether it is Marvel or any successful animation label, forming a series of series and brand -oriented work sequences has gone through a long period of precipitation, allowing the audience to gradually accept the entire world view. In Zhao Yan's view, the Chinese mythical treasure house is very rich, and there are many unknown stories. "In fact, I still pick everyone familiar with each other, but when this thing is slowly established, more people are willing to watch it, and they can have the opportunity to talk about some more interesting characters and some new possibilities."

Nevertheless, within the limited time of four days, and in the same period, there are big IP competition such as "Little Yellow Man" in the same period, you can get a pre -sale of 10 million. Beginning the scale. On the first day of release, "Yang Yan" also won a single -day championship with 36.52 million. Douban opened 7 points. Domestic animation still needs to grow

The ambition of chasing light is still there. The last egg of "Yang Yan" is the next work "Changan Thirty Miles".

In addition to the new myth series of "New God Bang", the new legend series represented by "White Snake Origin" and "White Snake 2: Green Snake Raiders", and the new cultural series represented by "Changan Thirty Miles" is chasing Light animation is in a series of parallel works. Behind this test is the scale of the team and industrialization capabilities.

When the production cycle of animation film is generally needed for three to five years, chasing light can maintain the rate of update of one year each year, relying on the creative model that has always been in parallel. Taking "Yang Yan" as an example, the film began to prepare since 2019. After the end of the "White Snake" project, it has reunited with the creative cycle of "Nezha". Director Zhao Yan is the director of two to three films at the same time, but the project team is relatively independent. "The company has been the structure of the three or four project teams since 2016."

The team has begun to take shape and has a stable output capacity, but in Zhao Yan's view, chasing light and the entire Chinese animation industry are still in a state of lack of resources. Including experience. "

This is why Zhao Yan believes that in the evaluation system of many audiences, domestic animation films are always "strong and weak". It is because in the opinion of the producer, no matter whether it is special effects or script, there are actually many space to make up and improve. But this industry is actually very new, and resources are scarce, and these are directly related to resources.

It is true that this is true. Since the return of the Great Saints in 2015, domestic animation films have basically opened the market. So far, it is only 7 years. Compared with most of the world's animated power, it is a state of newborns. At the same time, hugging CG technology in the field of live -action film has also become a trend. In the recent films of the summer, there are a lot of special effects lenses such as "Lone Moon" and "Mozart in Outer Space". The underlying technologies of these industries are similar.

Under the magnificent market demand, it is difficult for the market resources to match quickly in a short period of time. This is a difficult limit for industrialized products.

"It needs to continue to iterate, and I think we are at least progress. As long as we continue to do it, there will be a day when we are reborn." Zhao Yan said.

Therefore, for the domestic animation industry, compared to how rich imagination can be finally in the event of the gods, maybe more now may be to do every work in front of you. No perfection, but seeking progress.

- END -