Filmmakers talk together light and shadow dreams

After the opening of the twelfth Beijing International Film Festival, the first forum "Film Strong Country Forum -Entrusted New Journey: Light and Shadow Endless Dream Future" was held. Fu Ruoqing, chairman of China Film Group Corporation, Wang Zhonglei, the founder of Huayi Brothers, and Wang Changtian, chairman of Light Media Wang Changtian, reviewed the development of Chinese films in the past 10 years and discussed the future development direction of Chinese films in the context of the "14th Five -Year Plan". The guests unanimously said, "Although many difficulties have encountered many difficulties, Chinese filmmakers will not lie flat."

Breakthrough screening technology

In the past 10 years, Fu Ruoqing said that from "The Great Industry of the Party", "Chinese Partner" to "Wandering Earth" and "My Father", etc., Zhongying has always been created as the core, produced and put on the market for films There are 200 units, with a total of 83.716 billion yuan in box office. In the innovation of digital screening and screening technology, China Film has introduced international advanced technologies to achieve localized production of digital screenors. The new technologies of film screening make the audience use the ultimate enjoyment of movie viewing as the ultimate enjoyment in the audiovisual field. The update and iteration of technology have promoted the higher quality development of Chinese films. In June this year, at the European Film Expo held in Barcelona, ​​the high -tech format film system with China's independent intellectual property rights — Zhongying Cinity appeared, which exclusively reflected the "Avatar: Water" directed by James Cameron. Fu Ruoqing introduced: "After this screening, Spain, which had only 4 giant screen markets before, received 6 orders and 200 orders in the United States."

Yuan Universe enters the film industry

After the rise of the Yuan universe, the film industry has been involved. The filming of "Wandering Earth 2" applied the early virtual shooting, allowing the actors to feel the virtual world and communicate with the virtual environment. Talking about the exploration of the film in the field of the Yuan universe, Wang Zhonglei said: "The Yuan universe is a manifestation of the future lifestyle and will intersect with all industries. The virtual shooting brought by virtual technology and enhanced technology has greatly improved the efficiency and completion of the film. The Huayi Brothers plans to produce two high -quality films with more than 80%of the two -year virtual shooting. The change brought by the Yuan universe is the model innovation of the content consumption side. It will bring a new experience to consumers in cinema, online viewing, and real -life entertainment, bringing a stronger experience and a more in -depth sense of participation. "

Create "Chinese Mythical Universe"

While the film shooting and post -production are constantly making progress, the creativity of the work is more important. When talking about the future layout of Light Media, Wang Changtian said that the company will try to re -construct the "Chinese mythical universe", hoping that it will become the Chinese's own Marvel. He said: "" The Demon Children of the Nazha "produced by the Light Media created the 5 billion yuan box office era of animated films. On this basis, we sorted out all myths, legendary stories and cultural works in the history of China. It will create a 'Chinese mythical universe' in an animated film. It is planned to shoot 30 to 50 movies. Each film production cycle is 4 to 5 years. At present, there are already works in production. Launched one after another. "

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