Picking the New Year ｜ How is Hollywood movie entered the Chinese market?The Central Propaganda Department responded

Cover Journalist Dai Rui

A few days ago, the Central Propaganda Department launched the "China Ten Years of Ten Years · Series Theme Release". The column of the cover news "Picking the Year" will pay attention to the whole process, reporting to China's achievements and changes in the past decade.

On August 18, the Propaganda Department of the Central Committee of the Communist Party of China held a new era of publicity and cultural work measures and results conferences. Sun Yaoli, deputy minister of the Central Propaganda Department, responded to the issue of US Hollywood movies entering the Chinese market. He said that China always adheres to cultural diversity, opens open and tolerant, and actively introduces a good movie that reflects the outstanding civilization results of the world. This is clear and will not change.

Sun Yingli, deputy minister of the Central Propaganda Department. Picture source: Guoxin Office

Sun Yeli said that in recent years, Chinese films have developed rapidly in terms of quantity quality and box office reputation. While the film meets people's spiritual and cultural needs, it has also become a large market with full potential and prospects. It is understood that China has become the largest overseas market in the American film. In the past ten years, the number of movies introduced in China in my country accounted for 41%. American films have also been considerable in China's box office. In recent years, there are 33 American films introduced in China in China, which has revenue in China more than 1 billion yuan and 5 more than 2 billion yuan. Some even surpass the US local market.

"We also noticed that the recent performance of American movies in the Chinese market has declined. I think this may be caused by various factors." Sun Yeli said that due to the impact of the epidemic of new crown pneumonia, from production to distribution of films around the world have been affected by varying degrees, and the pace of film art exchanges in various countries in the world has also slowed down. This is a factor that cannot be ignored. In addition, with the rapid development of China's economic and social development, the level of cultural literacy, living taste, and aesthetics of Chinese audiences has continued to improve, and the public put forward new and higher requirements for film works. my country's opening up is the opening of countries around the world, the opening of the world, which country is good, and which country's films are more suitable for the aesthetic taste of Chinese audiences, which country is introduced. Therefore, I also hope that American films will continue to improve quality on the basis of respecting cultural customs and audience habits to better meet Chinese audiences' expectations for more diverse and higher quality films.

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