Advanced, workplace variety show "nutrition"

A few days ago, Hunan Satellite TV's first -time growth documentary program "100 Light" was launched, and the panoramic presence showed the workplace survival book of fresh graduates. According to Kuyun Interactive Data, on the first day of the program, the live broadcast of the live broadcast was 0.3304%, and the market share was 2.2758%, ranking first in the evening period variety shows. Prior to this, Jiangsu Satellite TV launched the "Shining You" investment bank season, iQiyi and Mu Guang's "work! Mom 2 ", BOSS direct hire and Jiangsu Satellite TV's" The Boss's Unknown Me "in the fourth season, the" Us Unses the Forensic Season "produced by Mango TV has been broadcast one after another. At the same time, the workplace variety shows young people to face the workplace challenges with positive attitude, and promoting social value in employment and social development continues to highlight.

According to incomplete statistics, there will be about 10 workplace variety shows in the next 10 -stage workplace. "; Tencent Video's Light Carey Light Workplace Variety Show" Leaping to High -level Workplace "and workplace observation reality show" The E hearty Offer Season 4 "; iQiyi's workplace reasoning variety show" Seeing everything ", focusing on psychology The consultant's "Intern starting from the heart"; Youku's pet doctor workplace reality show "New Human Recruitment Zhong · Pet Doctor Season", prosecutor's professional documentary reality show "Super Burning Prosecutor"; and Jiangsu Satellite TV's older workplace Observe the program "35+" and so on.

After years of development in the workplace, it has entered a new stage. On the one hand, the program is integrated into the elements of reality shows such as observation, documentary, and experience to tell the workplace stories with multiple perspectives. Divided, the form of the program is getting diverse.

While many workplace variety shows provide the audience with the windows of various industries, they also provide a workplace guide for "fighting workers" to help young people establish the correct workplace cognition and give young people warm and guidance. As the director of Hunan Satellite TV and the producer of "100 Light", Chen Yiyu said: "Observation and fun are must have variety shows, but nutritional is equally important."

Various forms of industry rich forms

The current workplace variety shows go deep into all walks of life and have various forms to meet the freshness and gain of the audience.

"100 Light" is a post -00 growth documentary program jointly launched by Hunan Satellite TV, Mango TV, and Xiaomang E -commerce. It is also the "hero post" of Hunan Radio and Television for its own shopping platform. Xiaomang E -commerce opened 100 jobs to fresh graduates this time, including anchors, operations, and track heads. The program records 100 newcomers in the first 100 days in the workplace. The whole process of influence in the field of vertical e -commerce.

芒果TV待播职场综艺《致富女人》中创业与女性的碰撞自带火花，吸引了诸多关注；《你好外交官》聚焦外交外事部门见习生，通过30天见习工作、5项真实考核，真实The story of young diplomats shows the professional style of the new generation of foreign affairs.

The previously announced workplace reasoning variety show "Seeing everything" will be released in the form of games and reasoning, and each issue will go to an experience in a workplace with Chinese characteristics and find out the "preparatory staff" hidden in it. At that time, the audience will see the new developments in emerging industries such as e -sports, hip -hop, network security, blind boxes, and Hanfu to experience different emerging occupations such as drone flying, private tailoring, and pet cosmeticians. The upcoming "jumping to the high -level workplace", which is about to launch, starts from the issue of "What kind of challenges in the light mature workplace people face" and show the workplace beings in the process of jumping in the advertising industry. Jiangsu Satellite TV, who is also focused on the light mature people, to be broadcast variety show "35+", and 9 guests are selected from 35+ people who have been unemployed for more than 180 days, entering 3 companies in different industries for 1 month Older workplace challenges finally decided whether they could get jobs.

In the 2022 2022 variety film list released by Youku, the "New Human Recruitment Mid -Pet Doctor Season" is positioned as a pet doctor workplace reality show, interpreting the view of the career selection of generations in a dual perspective; 》 Focus on the group of prosecutors and present the real prosecutor's workplace experience to the audience.

"Nutrition" content highlights social value

According to the statistics of the Ministry of Education, the number of fresh graduates of colleges and universities exceeded the tens of millions in 2022, reaching 10.76 million, and the scale and increase hit a record high. Coupled with the new crown pneumonia's epidemic, the downward pressure on the economy has increased the public to always pay great attention to the workplace related issues. The workplace variety shows have become a breakthrough in the vertical audience connecting the student group, and it is also a mirror that reflects social value orientation. How to tell the workplace stories of different industries and different groups, reflect the positive energy and spirit of struggle, and help newcomers to take a good workplace road is the key to the success of workplace variety shows.

Chen Yiyu said that compared with short video and other products, variety shows must have a stronger "nutrition". Otherwise, why do the audience spend 90 minutes watch your show? "First of all, it is necessary to tell a story; secondly, let the audience laugh and tears in the process of watching the story. Finally, the audience must think about it after watching the show. Judging from the several episodes of the broadcast, there are two significant features of "100 Light": First, compared to the "highly educated elite" in other workplace observation variety shows, the protagonist in "100 Light" is closer to ordinary life You and me -as long as it is a fresh graduate, there is no 985, 211 threshold, and no face value requirements. "This show gives many ordinary people a chance to show themselves. It is more real, more grassroots, a stronger sense of substitution, and more likely to resonate with the audience." Chen Yiyu said.

Secondly, "100 Light" is a variety show of "tailor -made", which is based on the business logic of Xiaoman e -commerce. "There must be a starting point or pain point to do a program, and to know where the other shore is. This is what the producer of each show must think about it at the beginning of the creation." Chen Yiyu introduced that the starting point of "100 Light" lies Mang E -commerce is a new platform, and its innovative genes determine that young people need to join; on the other hand, the problem of college students is the current social pain point. The media industry should shoulder social responsibility. The keen news, to catch social emotions. "

Throughout the workplace variety shows recently aired by major video platforms and TV stations, they have begun to strengthen emotional value and social value. "time to work! "Mom" focuses on the mother -in -law's mother, with the three major industries of tourism, advertising, and catering as the main line. By restoring the real workplace environment, contemporary women's choices in the face of family anxiety and career confusion, pay attention to the cocoon breaking of cocoons under the difficulties of difficulties Cheng Die; "One Blue" invites the artist to participate in the recording of the show, driving more audiences to pay attention to the real fire life, not only fully explains the fire protection spirit, but also science popularize the knowledge of fire fighting fire. The journey conveys full positive energy; "The Boss's Unknown Me" through facing the face of the boss and the employees, restore the heavy barriers caused by poor communication due to poor communication, and reflect the importance of direct communication in solving the workplace problems. Provide more problems that can be used for reference and reference for more bosses and employees who are facing such workplace troubles.

In addition, in the "Starting Intern" to be broadcast, nine clubs will conduct a one -month internship at the top domestic psychological counseling institution in China. While showing the life of the workplace, they will also use psychological counseling The perspective of the teacher, explore the public's psychological demands; Tencent video new variety show "Leaping to the High -level Workplace" is a light -mature workplace observation show created by the original team of "E hearty Offer". The age of the workplace is the core. Through their fighting for high -level positions, the stories of the workplace seeking change and jumper when they encounter the wind and opportunities.

New workplace variety shows have continued to emerge. Compared with such programs in the past, it has achieved great progress in the aspects of the program, the form design, and the expression of ideas. However, under the prosperity, some problems have also been exposed. Zheng Mianning, an associate professor of Guangming News Communication School of China University of Political Science and Law, said that the novelty of excessive pursuit of vocational attributes, interventional lens destroying the authenticity of the workplace scene, the selected observation guests and ordinary workers have a large gap, which often appear in the workplace variety shows In the creative practice, it affects the expression of the concept of such programs. The creator should be considered to be precepts. Only by allowing most viewers to find their own experiences in the camera, and then understand the insistence and difficulties of all walks of life, can they show the realistic observation of variety shows and allow people to find both in the workplace growth from it. Experience can also draw the power of forge.

Picture source: Douban

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