A drama with a fire, a city, how does Henan "appear" in the hit film and television drama how Henan borrows "out of the circle"

Editor's note:

In recent times, have you encountered celebrities on the street? Since this year, many film and television works have been filmed in Henan, and many well -known actors have appeared on the streets of Zhengzhou, Pingdingshan and other places with the crew. Henan is gradually becoming a popular shooting place for film and television works. In many film and television dramas, Zhengzhou and other cities have "appearing", and film and television dramas have become a new way to open Henan. Elephant News Planning launched the "New Henan" in the film and television drama, which takes you to discover Henan from another perspective.

Elephant reporter Wang Shaoqing

Have you ever watched a show and went to a place? In recent years, a large number of outstanding film and television works have emerged endlessly. Some places have not only brought fire in a city, but also driven the development of the city's tourism industry. "Qiao Family Courtyard" brought fire to the tourist attractions such as Qiao Family Courtyard of Shanxi and the ancient city of Pingyao. During the broadcast of "Twelve hours of Chang'an", Xi'an's tourism popularity increased by more than 20%year -on -year. After the release of "The Wind Relucting Luoyang", many netizens were curious about the city of Luoyang, and many of them chased the drama in other places. In recent years, the connection between film and television works with cities has become more and more close, and there are more and more cases of dramas with fire. How does Henan, who "appeared" in the hit film and television drama, borrowed "out of the circle"?

The popularity of "The Wind Raise Luoyang" has caused Luoyang City IP to detonate the network

The history of civilization for more than 5000 years, more than 4,000 years of urban history, and more than 1500 years of capital history. Luoyang is one of the birthplaces of Chinese civilization. In history, there were 13 dynasties in Luoyang. resource.

In December 2021, the popular TV series "The Wind Raise Luoyang" not only reproduced the style of Luoyang in the ancient city, but also showed the new charm of the ancient city of Huaxia. "The Wind Relief Luoyang" is adapted from Ma Boyong's novel "Luoyang". The story cuts in from a suspension of Luoyang. It adopts the narrative perspective of a villain, and the multiple clues are carried together to find the truth of the incident from different perspectives. A magnificent and beautiful ancient capital.

In order to truly present the Luoyang Scenery under the context of a specific narrative, the creative team has done a lot of homework in detail design such as food, appliances, architecture and other details. Combining specific historical details, it restores the visual memory of that era.

The reporter learned that the popularity of the drama caused the IP of Luoyang City to detonate the network, which evoked many netizens' curiosity about the city of Luoyang, and many foreign chasing dramas came.

In fact, before the Wind Luoyang, in 2014, the epic giant "Dahe Children" jointly produced by the China TV Drama Production Center Co., Ltd. and Henan TV Media Development Co., Ltd. became popular in CCTV, making Jun porcelain more and more famous. Big, let more people know Jun porcelain, and then began to pay attention to Jun Porcelain and love Jun porcelain. The ancient town with a long history has also become a popular tourist destination.

It is particularly noteworthy that the "out of the circle" of Henan Radio and Television's "Chinese Festival" series made viewers at home and abroad feel the cultural charm of Henan. Today, Henan is using the east wind of cultural tourism to use the live and rich cultural relics resources to shape the cultural brand of "walking Henan · Reading China", so that more historical pictures of sleeping for thousands of years are vividly reproduced.

Let the audience emotionally identify through film and television dramas.

"Speaking of Henan culture, I believe that everyone knows more. Henan is an important birthplace of Chinese civilization. The Central Plains culture is the root cause and backbone of the traditional culture of the Chinese nation. It has a prominent position in the history of Chinese culture.

However, Henan culture has a relatively large underground, less on the ground; more static, more dynamic; more fragments, less stories, so that it is not conducive to the spread of our culture. Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, said that each city has its own context, history, and culture. How to tell urban culture, urban stories, establish the image of the city, and build a city brand. An important task.

"The TV series" The World "allows the audience to understand the development of a Northeast city and a period of history, so that many people will have emotional resonance." Wang Zhenjun said that cities such as Zhengzhou and Luoyang in Henan have their own history and Stories, we need to further tap the city stories, tell the story well, tell the lively, lively, and deeply popular, and let everyone have an emotional recognition of a city.

Wang Zhenjun believes that in recent years, Luoyang has created a lot of tourist attractions and has achieved significant cultural tourism results, but there are fewer works that tell a complete historical story from the perspective of film and television dramas. "Can we conduct in -depth excavations around the culture of Luoyang, the Great Buddha of Lushan, and the peony, and tell the story of the city." Wang Zhenjun said, "Luoyang is not only an ancient capital, but also an important industrial base in my country. For cities that are focusing on construction, outstanding young people from Shanghai, Guangzhou, Beijing and other big cities come to build new Luoyang, which is also an indispensable link in the history of Luoyang. It is very storytelling. The same is true of Zhengzhou and Kaifeng. "

What can the film and television drama bring to a city what the experts say what the experts say

"Film and television dramas can establish the image of the city and create a city brand." Wang Zhenjun said that telling the story of a city must be creative, starting from details, and establishing a character image. Film and television dramas to learn about a city.

According to Zhang Yuxia, an associate researcher at the History and Archaeological Institute of Henan Provincial Academy of Social Sciences, film and television works are an excellent promotional video of a city, which helps enhance the popularity of the shooting area. "Compared with advertising movies, the film and television drama has a longer and more angle display in the film and television drama. The storyline makes people feel immersive. The coverage of coverage is extremely wide, and the impact is subtle. "Zhang Yuxia believes that" film and television+cultural tourism "is a new path for urban publicity. Each city of each city contains rich cultural treasures. Film and television works of different forms and different topics can carry the historical memory of the city from different angles, continue the traditional cultural characteristics of the city, expose the urban culture in it, and display it more. The three -dimensional urban image, the new business card of the cultural dissemination of the shooting place, is also an innovative practice of telling Chinese stories, promoting excellent traditional culture, and strengthening cultural self -confidence.

"Relying on the rich human resources and natural resources of film and television works, not only can it be intuitive and vividly presenting the unique regional characteristics and local customs of the shooting place, but also inject new vitality into the shooting place. The sound of the time of the shooting place, promoting the humanistic spirit of the shooting place, and promoting the construction of cultural brands in the shooting place have produced a positive role in promoting. "She said that film and television cultural and creative projects are an important part of the cultural and creative industry. Film and television works can help shooting the place of shooting. The creation and promotion of cultural characteristics and creative projects, as well as the development of subsequent derivative products, helps the cultural tourism of the land to become a new economic growth point.

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