Let the rural night "sound colorful"!Taiyuan City has insisted on sending the film "going to the countryside" for many years, and 11,692 shows in the year

Author:Taiyuan Culture and Tourism Bu Time:2022.08.16

"You can see movies at the door of your house. We are all very happy. Let our rural areas have a good pastime in the summer of the summer." On the evening of August 8th, Liu, Wangwu Village, Liujiabao Township, Xiaodian District, Taiyuan City, Liu 8 Uncle said excitedly.

In the night, many adults and children will be gathered on the square on the side of the Wangwu Village Committee, sitting or standing, and watching movies concentrate. That night, Taiyuan Longcheng Film Development Group affiliated Taiyuan's Huize Rural Digital Cinema Co., Ltd., public welfare screening, sent the movie "Blood War Sniper Ridge" and "Big Dreams" to Wang Wucun. Ms. Wang, the villager, said that one movie of one month, two little grandsons like to watch, and each game does not fall.

Rural film screening is a key project for cultural benefits to the people. Rural public welfare film screening is one of the important contents of the construction of the public cultural service system. Taiyuan Huize Rural Digital Cinema Co., Ltd. has achieved the public welfare service goal of a movie in January of the city.

"I walk at 6:30 in the afternoon every day, and at about 7 o'clock on the screening point, start the curtain, swinging machine, swing speaker, electricity, etc. It is very affected by the weather in summer. It depends on the weather forecast every day. Rain, if the audience does not leave, it still has to be screened under the umbrella. After returning home, it will be around 12pm. "Late at night on August 5th, Han Chunhui, a screenman who returned home in the small shop area, was interviewed by Han Chunhui. Say. He just returned home from Liangjiazhuang Village, Beige Town, and sent the villagers to "Xi Yingmen" and "Blood War Sniper Ridge". He said that more than 20 villages are screened every year to more than 20 villages, one is two movies, which takes more than 3 hours.

Under the guidance of the propaganda department, under the guidance of the propaganda department, the organization of Taiyuan Huize Rural Digital Cinema Co., Ltd., which belongs to the Taiyuan Longcheng Film Development Group, entered the community on the basis of ensuring that a village was screened in January. To school, let more citizens enjoy spiritual and cultural meals through viewing, and open up the "last mile" of cultural benefits to the people. In recent years, the coverage rate of rural public welfare film in Taiyuan City has remained at 100%. The city's 930 administrative villages are divided into 51 screening areas. 51 screening teams have 11,692 shows a year.

The content of the film is from rich to novel. How long does it take to wait for the people in rural people to watch a commercial blockbuster for free? In recent years, Taiyuan Huize Rural Digital Cinema Line Co., Ltd. has vigorously improved the effectiveness of the program supply. After the domestic blockbuster is released from the urban courtyard line, it will only take about one month to log in to the rural market.

In order to meet the different needs of people's viewing needs in more regions, the Huize Courtyard Line actively builds a more abundant and balanced program reserve pattern. According to national requirements, order stories, opera films, science and education films, art films and documentary, and continue to optimize the download of the film. One The film only takes about half an hour to pack and encrypted to ensure that each screening team gets the required film in time and accurately.

The screening equipment is further updated. In order to continuously enhance the needs of the masses to watch the movie and improve the quality of screening, in 2021, Taiyuan Huize Rural Digital Cinema Co., Ltd. iterated and updated 42 laser screening equipment (set). The opening of the new equipment has further improved key data such as the positioning point positioning, the publicity plan, the screening information, and the satisfaction of the movie. Real -time monitoring provides reliable data such as rural film screening management platforms based on big data technology.

Management is further standardized. This year, Taiyuan Huize Rural Digital Cinema Co., Ltd. implemented the "standardized year" activities of rural public welfare film screening management, continuously strengthened service management, and service efficiency and service accuracy were greatly improved. The processing time of the film is reduced to 2 hours, and the time is shortened. Promote the "Screening Plan Plan" in all administrative villages, guide each screening team to do a good job of filling and publicity of the screening plan, and to achieve public supervision of the government, safeguard the public interests of the audience, and protect public information by the publicity. "A small amount" and "ordering" have become "habits", which effectively improves the "freshness" of screening films.

"The strengthening of service management is not only reflected in the front of the screen, but the supervision work after the screening is equally important." Shi Runping, the manager of Taiyuan Huize Rural Digital Cinema Co., Ltd., said that the Huize Cinema Line used the reflection data to return it as the starting point. , Municipal and District WeChat returning location pictures, location information and irregularity, irregularity, unprinting, and assault inspection as the means. Based on the analysis of the backing of big data and assault inspection results, rectification requirements for the screening team that do not meet the screening requirements. At the same time, strengthen the management of rural film screenplay positions, improve the quality of rural film screening and the effect of movie viewing, actively carry out various theme screening activities, improve the level of equipment use and maintenance, and require timely maintenance and maintenance of the screening equipment. Promote the screening team to conduct surveys of the audience's "Rural Film Screening Observation Behaviors".

Liu Peihong, deputy president of Taiyuan Longcheng Film Development Group, said that the screening of rural public welfare film is a livelihood project and an important measure to enrich the spiritual and cultural life of the masses. We must continue to actively and effectively manage, organize more and better films that are closer to life and spread the positive energy of society, strictly control the quality of screening, do a good job of standardized screening, innovate the screening mechanism, and let the masses look at movies and share public cultural achievements.

Information source: Taiyuan Evening News

- END -

"Promoting a good family style to build a country dream" Panyu District 2022 Good family style story speech expert review meeting was held

On August 5th, the expert review meeting of the Promoting the Dream of the Good Fa...

Six years of Weibo movie night, history of a movie marketing evolution

Author | Liu XiaotuEdit | Li ChunhuiIn addition to the stars who are fat or thin, ...