The "Fangchen style" farce ended, can you not do a comprehensive love without CP?｜ Mengkan column

The popular CP "Fangchen" of "Heart Emotional Signal 4" has been vigorous in the past few days.

The whole farce annoyed the love full audience and CP fan who once felt "over". The man said that the woman did not want to announce the official announcement because there were derivative programs, while the woman pointed directly at the man's "no substantial planning". How sweet is it when you break up.

Fangchen CP

At the same time as the farce is staged, the new variety shows formed by the guests of the two loves amateur are being broadcast. However, the bland data, and the less decent reputation, allowed a new type of domestic variety show of love variety shows to leave four years. However, the market feedback and the anger of the audience can be a bad thing if it can rush the alarm clock to domestic love.

First say amateur and CP. Although many audiences have pinned infinite emotions on the CP of Love Full, and even "seeing the most beautiful appearance of love", in recent years, everyone seems to have gradually come back: since the risk of BE in the star CP has the risk of BE, Love is like Dong Zijian and Sun Yi will also suddenly divorce, so why can you have "steady happiness"?

After all, the "Heart of Hearts" of Lianye Ace has been broadcast for four seasons, and the guests have been popular. They are still together, and only the second season of the "Amazing CP" is left.

Back to the type. If you don't talk about the star marriage variety shows that are more inclined to reality shows around 2014, the journey of love that is mainly amazing in the country is not a long time. It is not a long time. start. And to be honest, it is still slower than South Korea. Without "Heart Signal", I don't know if it takes a few years to discover it in China. Love can actually be used as a variety show.

After discovering the charm of love variety shows, the domestic variety show rushed all the way to the category of love. The story of amateur love stories provides a new fulcrum for love comprehensive, and also allows this track to officially land in the variety market. In just four years, it has completed the rapid expansion of the market.

According to incomplete statistics, there are as many as 28 love comprehensive programs aired in 2021. In the first half of this year, the proportion of emotional variety shows ranked among the top five, and the effective playback proportion also reached 12%. The third place, "Half Cooked Lovers" and "Brilliant Ahead" are also among the top 20 of the list.

Data source: Yunhe data

In terms of good aspects, the love comprehensive programs in recent years can be regarded as "all flowers", which basically developed along the two paths.

The horizontal axis is at all stages related to emotions. From ambiguous periods to Youda, from love to blind dates to divorce, they are all understood by variety creators; vertical axis is to reflect differentiation from the age of guests or life stages. For example, the love travel variety show "20 years old", which focuses on the 20 -year -old group, takes "Sister Sister" Dongfeng "Half Cooked Lovers", and calls "Mother Terminal SOLO" "Michelm who has never been in love" and so on.

Coupled with some popular elements, the love of love seems to have countless ways to open. Like to fall in love in the game? Then go to see the double -row e -sports reality show "Land to Double"; suspense has been so hot recently, arranging werewolf killing projects directly in "Wisdom Love"; the special experience of "friend becomes lovers" can also be in "friends in love in love." "Satisfied.

However, after "CP" has become a hobby of the people, no matter how special the surface looks, it is inseparable from sugar and hair sugar.

The program team has long been well versed in this way. By arranging various programs such as travel and dating, artificially manufacture romantic opportunities. If the guests were very wild and simple in the first few years, it is difficult to say that everyone does not know how to "get sugar". It is the three ambiguous routines in the early stage of apron, breakfast, and delivery. "At a glance, you know the direction. Even the divorce variety shows like "Goodbye Lover" have CPs that continue to staged a sugar -named scene like Zhang He and Guo Keyu.

Zhang He and Guo Keyu in the show

Of course, CP CP is interesting, but as the popular CP collapses in succession, it seems that the love comprehensive does not find a new fulcrum.

From a phenomenon, domestic love comprehensive programs seem to have not fully figured out how to live with guests. The recent "Various Various Variety of Love" is the best example. After holding hands in "Half Cooked Lovers", Rolla and Wang can continue to contribute a new topic of dog blood in "Love". Several female guests collectively participated in " "Her Heart of Hearts" began to make the "idol" for female audiences, and there was a posture of amateur as a "star".

The betting on the love of all love and CP is the ultimate solution to most of the love.

The guests who have been in love all have the long -term effects of attention. Even the guests who did not successfully hold hands in the event, as long as they attracted enough attention in the show, they will still accumulate a group of fans with quite long love. "Zheng Qin in the heart of Zheng Qin released the wedding news some time ago, and also on Weibo hot searches, which is more row than many artists.

However, there are differences that cannot be ignored. If "business" such as after -sales VLOG is an autonomous sharing behavior of amateur guests, then when these guests have a variety show, variety shows naturally face professional crew, investment promotion, monetization and other products. Stress, then, behind a series of industrial links, their identity gradually entertaizes from amateur. For the audience, the love story that has always been under the spotlight will inevitably discount the credibility, otherwise Rora and Wang Neng will not be rumored to break up once. This logic is simple and rude, but it is easy to enter the dead cycle.

The first thing to be changed is the casting logic -since it is necessary to cultivate high -heat guests, why not find their own heat directly? As a result, there are more and more influencers in the amateur. Fang Binhan in "Signal 4" and Yu Jiahui, such as "90 Wedding Institute 2022", are bloggers with a certain fan base. Essence

Song Zhiya's "Female Competition

Not to say that Internet celebrities cannot be in love, but when some loved guests cannot be defined as "vegan people", the "purity" of love seems to be greatly reduced. I have participated in the talk show actor big bear of "Signal 4" before. It was considered by many viewers to "pave the heat" for the talk show show. Regardless of the true and false, once such speculation appeared, the halo of "amateur love story" was originally unique to the new era love variety show, and it faded Many.

Moreover, people are the most uncontrollable. Even if the background investigation of the program group is done carefully, the collapse cannot be completely avoided. Film and television dramas can also emphasize the "separation of drama people" and guide everyone to only play the role CP, but there is obviously no such shortcut to go.

Several love producers have mentioned the detailed back -up process of the show, and cooperated with professional back -adjusting companies to allow guests to do hundreds of complex questionnaires composed of hundreds of questions, but they cannot guarantee 100 % safe. After all, the amateur is performed by himself, not the role of the role and layer of packaging. After the show, he must return to his life.

The relationship is even more controllable. Couple breaking up is too common in life. It is okay to break up peacefully. If you accidentally be like "Fang Chen", it will also make the audience "rebellious psychology". The old audience leaves, the dog blood plot comes out, and the passage of the road will also indirectly lead to shortening the life cycle of love in China.

At this moment, it may be time to discuss again. When we are looking at each other, what are we looking at? Or what do we eager to see?

Since love is the mother's question, you may wish to go back to "Love" to discuss. The romance drama to the sweet pet drama is regarded as a simplification of love, peeling away from the trivial daily life of "parents' shortness", and staying in the "100 -year -old good" Happy Ending. The more complicated screen love should be the deserted autumn and Jin Yanxi in "Golden Fan Family", or Qiao Feng and Aju in "Tianlong Babu", and even the divorce and remarry Zhong Xiaoqin and Chen in "Thirty Thirty". Yu.

However, in the current love, love seems to be simplified into some symbols, and there is a lack of space that can be excavated and perceived. Although compared with real life, the creative side itself is relatively lagging. Whether it is film and television works or variety shows, they are accustomed to modeling and labeling a relationship, but at least a few more labels other than "sugar" can also be certain To the degree of freshness.

For example, even if you are cp, in the film and television works, there is still the idea of ​​"BE Aesthetics" to choose from, but in love, most of the time you can only gain attention with the sweet relationship with two -way choice. People? It can only be the fodder that is getting less and less in the camera. It will be accused of "intervention relationship" a little "active impact".

Digging the multi -noodles of love can also help the show show different types of people. This is the advantage of love variety shows compared to the advantages of film and television works, sweet pets in time and space, or "pure sweet and non -abused" Otome games, amateurs naturally have some kind of "affinity", but they are "CP CP CP "In the love variety show for the heart of the heart, although the story of the" loser "seems to be more likely to be substituted, but those who" laugh to the end "are the" winners "who have successfully held hands.

Another function that has not been developed in China is "teaching".

There are many young people who need to learn love, but this function is basically relying on Xiaohongshu and emotional bloggers. "Goodbye Lover" does have made many people learn how to deal with "post -intimacy". The "mother fetus Solo" who watched "Me" who has not been in love can also learn some tips from it, but these are too vaguely obscure. Most of the teaching functions of domestic love are still borne by the guests of the observation room: at a critical moment, help the audience summarize some chicken soup quotations that seem to be love experience.

In love teaching, Japanese love is very good at. Japanese love variety shows have a large number of teaching elements, and they do not avoid this. In 2019's popular love variety show "How about a Slim Slimorizer" Douban score is as high as 9.1, which is called the "straight female love manual", and another variety show called "Don't be deceived by the Wolf Jun" is to teach girls how to love in love in love Distinguish the "scum man".

Guests show some love tips

It should be pointed out that although domestic love is the seeds of inspiration from overseas, due to the differences in the region, it is obviously inappropriate.

East Asians are relatively subtle in expressing emotion, such as "Garden of Eden" and "Can't Stop" (Korean Edition is "Single Single Hell") such a warm and unrestrained fasting love, or the top Shura field like "Exchange of Love". It is too in line with our imagination of beautiful love. In the past, we used to imitate love and reasoning, and successfully made the love comprehensive road flourish in China. However, when similar works no longer have reference value, innovation has become a road to set foot. Also need to help the creators in love, many times they are not that they do not want to show complex intimate relationships, but the public opinion environment at this stage, and it is difficult to provide sufficient room for discussion. How complicated the love in reality is, how simple the love appeared on the screen is. The active pursuit is to "destroy the stable relationship". When observing a relationship, any move will generate 10,000 interpretations.

However, this is not a problem with the audience. The creation of dog blood bridges and conflict topics can indeed bring a lot of popularity to a program, which is a shortcut. Conversely, creating a safe field for guests, showing as close and more intimate relationships that are closer to reality and more forms as much as possible, it seems to be a correct but difficult road.

In short, in the eyes of this year, in the eyes of the public, it will almost become a fraud product that "guest collapses, CP is not long". Although the guests of the guests can get the exclamation of "Dimension Wall rupture" on Weibo almost every time, "good private relationship" is a beautiful utopian. "Ding", changed the taste.

At least the data and public opinion of the new programs have told us that this road is not available. The professional version of the lighthouse shows that the market share of "Her Hearts Weekend" is only 2.20%, and "Little Things of Love" has not broken 1%, and it has not been able to re -engraved the popularity at the time through the guest group; On the weekend "Douban page, the few 77 short reviews are almost all 1 star, pointing to the four words together:" No need. "

This year's love is also accelerated "inner volume", "Signal Signal 5", "Witary Love 2", "Goodbye Lover 2" and other dozen -stage programs are on the road. Except for the dog blood triangle bridge section, the process of the dog blood triangle bridge, the process will appear. Similar ambiguous push push -pulling process, with a long time apart from the couple who will break up, I do n’t know if the domestic love comprehensive across the first stage, in the future love comprehensive, can you see fresh love and freshness. Living story.

And this may be one of the problem -solving ideas in the first phase of domestic love, and it also determines the type of love variety show, how far can it go in the domestic market.

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