"Simple happiness", reliable and easy to get

Some new Internet celebrities in daily life are constantly setting off new trends in the Internet field, adding interesting cultural landscapes to people's amateur life. "Liu Genghong Girl", "Wang Xinling Boy", "The Children of the Soluven", "Ke Duck Duck" ... The phenomenon of "children" highlights the new representation of people's hopes from their identity, cross -cultural collision, and pleasing their own mentality. A "simple happiness".

Happy misplaced, add some material to life

Liu Genghong, the artist of the entire network, and his sister -in -law, attracted online viewing and imitation of more than 40 million netizens with a very infectious expression, action, and slogan. Netizens and the videos of jumping quickly triggered the second transmission. Also the "Wang Xinling boy" who followed Wang Xinling's sweet heart dance. Although their devil dance steps are recorded in their own living room, they do not affect the interactive hurricane on the Internet.

Is it "cloud fitness" and became popular? I'm afraid it's not, "Yun Fitness" is not new. In the 1990s, "Five minutes of bodybuilding" had sent professional fitness coaches MCA to millions of households through the screen. Such a trend.

So why is it surrounded by "Liu Genghong Girl" and "Wang Xinling Boy"?

There is a concept in psychology called misplaced behavior, expressing that a person has done an abnormality of his identity, which makes people can't help but be bright or dark. Researchers have found that many times, misalignment will bring unexpected joy to themselves and the environment.

People sometimes need simple happiness. Today, although people have more and more social tools, it is more and more difficult to have a rich spiritual world. Those who find exports for emotions quickly discovered that no matter where they are, a yoga mat, a sportswear, or a mobile phone, a music app, and even walking into a KFC queuing to buy a set of children's meals ... imitate the "opposite shore" How simple and easy to find another personality is to find another personality.

"Liu Genghong Girls" did not forget to repeat his words when kicking their legs: "Happy people are easier to lose weight, and more calories consume." Since time and material freedom cannot be achieved, at least one step can be achieved first. In response to the changes in the environment, the reconstruction of the industry, and the reshaping of human nature, in the face of "uncertain" after another, people suddenly discovered that happiness can be so simple and how reliable it is to grasp the current happiness.

"Fitness Magic" Liu Genghong is recording a variety show (picture source: visual China)

Not defined, break the label misunderstanding

The Internet algorithm is not always right. Because of the elementary school students who sang "Love You Lonely" with Xiao Boxing, and an adult who got a duck in line to buy a KFC children's set meal, he invariably coincided with a "flow of identity".

In the era of "identity Internet", people's identity, preferences, and behavior on the Internet can be predicted. The "socialized" behavior trajectory on the Internet constitutes part of the "identity". Gender, region, occupation, education, lifestyle and other labels such as or rigid or flexible to reveal and strengthen "who are you".

However, the arrival of "Liu Genghong Girls", "Wang Xinling Boy", "Soluven Children", and "Caida Duck Children" will almost give the algorithm. It is not the students and the workplace in the university that are obsessed with inspirational songs, but a group of children; when the "Wang Xinling boy" follows the girly melody, she blinked her hands and rotated and jumped. Breathing the vest line ... The "diagonal powder" of cultural consumption has continued to appear, and the cultural choice of a group is increasingly separated from the public's stereotypes of its identity.

If you cast enough attention and understanding to the crowd, no group can simply summarize with the impression of labeling. If we look at a broader reality around us, the collision of identity and behavior is even more common.

Adults, minors, men, and women, although there is no cross between groups, but the demand orientation has an intersection -a narrow wall that breaks away from the identity. Behind the demand of de -labeling is a sufficient tolerance of culture. Man is the creator of life, not a creature of a certain identity. Identity does not appear as a limit. Each identity can have a variety of appearances, not specific.

Isn't the popular cultural life because these are more polymorphism, colorful and exciting?

Show the true self, no longer a visiting visitor

Under the influence of postmodernism and business waves, the entertainment and popular characteristics of network culture have been prominent. Under the epidemic, the sense of "atomic survival" of modern people has been strengthened, and the virtual liquidity of individuals on the Internet is also accelerating. Massive videos itself, plus barrage, comments, reply, likes, lively online interaction and "meaning sharing" space it created, which greatly seduces the other end of the screen. The spectators of Internet content have no longer satisfied consumers who do online popular culture.

A praise, a message, and even a "old iron" can inspire people to take the initiative to participate in the connection of video as the media. "Liu Genghong Girl", "Wang Xinling Boy", "The Children of the Dallery", "Kada Duck Big", are more happy to reveal their true self.

From the viewers to the photographer, the main character of the subjectivity not only brings the satisfaction of the visual senses, but also projected the satisfaction of self -identification and participation in the meaning of building a popular cultural life. Passerby A and Passerby B, a thousand miles away, have become friends who have never met and have a disparity, but have high cultural intimacy, and many passers -by, C, passers -by Ding to become a professional content operation authority (KOL) on social networks, and even make a living. Essence The true story continues to promote the miracle that spawns numbers. KFC's children's meal sales have skyrocketed, yoga mats, sportswear, etc. have ushered in hot growth. Liu Genghong's fans will see 80 million. Related teaching videos will be hotly searched ... Today's popular cultural life, under the blessing of the mobile Internet, it is becoming increasingly magical. , But it is more free and real.

Source: "Half Moon Talk Internal Edition" 2022, No. 8

Author: Zhang Manzi | Editor: Li Li

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