With food as the media, how to break the question "Take a City"?

Text | Xiao Ba

"Food is the most easily and the most direct medium to experience a city flavor." This is probably the common logic of the current cities to find food documentaries. Through regional food, tell the humanistic story between people and cities, from the "Life Strings" with the theme of showing unique barbecue culture across China to the "one -sided city and a group of people" " 》 All are the case. In the end, this series of documentary content is widely supported by the public, and the ultimate high reputation also reflects the replication of this methodology.

Follow the logic of cities with food, but unlike "A Strings of Life" and "Words of Words" focusing on the relationship between locals, food, and cities. Chinese cities, while visiting the life of the city, visit three local restaurants and taste their signature dishes, and experience eight different urban flavors from three perspectives: local specialty ingredients, local special cooking methods and delicious life stories behind the delicious life.

Simply put, a city tastes three special dishes in a city, which is the main structure of the entire season of "Take a City". However, it is worth noting that "Take a city to get a city" is exclusively named by Guizhou Jane Wine. From the name of the documentary and brand sponsors alone, this work is a typical commercial customized documentary. Back to the documentary itself, how does "Take a City into the City" in the conventional narrative room take care of content and business?

The bottom of the one -person food: appreciate the science on the one hand

Carrying a schoolbag, holding a camera, Li Guangjie was gone in the battlefield, shuttled between the streets of the city to find target food. From the cross -border of the actor to the novice of the food shop, Li Guangjie is also challenging his own eating habits while enjoying the food. He rarely ate fish after being stuck in the fishbone card before, and he tasted the cowona fish, yellow duck called, and catfish; with the needs of body management, he faced the hoof of the fat volume. , I can't help feeling: "The pursuit of human beings can understand the pursuit of meat now, with energy." Although most of the time Li Guangjie is "true incense" and tentatively tried on the edge of the long -sized cricket, but because Grandpa once raised a long -haired rabbit rabbit because of his grandpa, he raised a long -haired rabbit rabbit rabbit. To make money, Li Guangjie has special feelings for rabbits. In the face of rabbit hot pot, he can't bear to put chopsticks. After a sip, he chose other food instead. Such a "diet taboo" makes the content of the documentary more fresh and temperature.

In the immersive hunting deliciousness, Li Guangjie refreshes his personal awareness of cities and its food. Taking Changsha Station as an example, from the yellow duck that is not duck to feel the sauna waist flower with hot oil, Li Guangjie is in Da Yiyi, and he can't help admiring the creativity of Changsha in the production of food production and the ability to give up. " The Changsha people are really clever. Only when I arrived in Changsha can I have a more comprehensive understanding of Hunan cuisine. It has both hot and spicy and gentle spicy. This city is the same. At the same time, I also feel gentle and delicate. "

In addition to tasting from the perspective of diners, "Take a City" also reveals the secrets of food cooking with a narration similar to "China on the Tip of the Tongue". Or analyze the underlying logic of the environment and climate achievement. For example, the average annual humidity of Guiyang is 77%, the climate is mild and humid, and it is a natural fermentation field of peppers. Ingredients, such as nearly two hundred pepper varieties in Guizhou, are shining in the match between Tianma, and the ancient Chinese spices of the ancient Chinese flavors have the freshness and mint freshness of natural spice and mint; or praise the special cooking method, The Changsha people can withstand the cooking in a high temperature and keeping heat in the way. Sichuan people have brought great contributions to Chinese food in a dry way.

From the perspective of diners, I feel the carnival of the taste buds, but also show the production of food from a professional perspective. Rising from food culture to urban temperament has played a role in building the theme of the documentary.

Digging in the food in the meal, digging the city's humanities, emotional settlement output themes

In addition to directly feeling the culture of food, "Take a City to Wine" is more deeply perceived by urban humanities.

On the one hand, it is visually experienced and humanistic. Netizens who are familiar with Li Guangjie know that he loves to take pictures. He often shares his personal photography on Weibo. He has also won the relevant awards of the National Geographic Magazine Photography Contest. This time Li Guangjie carries the shooting equipment with him. In addition to searching for food, he has also taken a lot of pictures related to cities, or climbing to see the scenery of the city, or walking on the streets and alleys. In the content of the show.

The other side is to dig out humanistic stories during shopping. Li Guangjie experiences the urban culture of various places from his personal perspective, and combined with his personal feelings and understanding, he has newly exported personalized urban business cards to the audience.

Eating in Guizhou, Li Guangjie feels more than the cognition of the creativity, imagination and expressiveness of peppers. The old shop makes people feel the unique association and feelings between people and food. Especially when the owner who heard the beef powder shop mentioned that many guests came to eat when they were young, when they grew up with their children to eat, Li Guangjie merged the current feelings with the memories of the past and was deeply touched. "Everyone's childhood must have a certain food accompanied him, and then when you come back to eat for several years, this memory will come back again. I especially hope to have such a memory." Eat in Changsha, Li Guangjie not only refreshed the awareness of the creativity of Changsha's food, but also deeply felt the professionalism of online celebrity cities food entertainment. This is a major epitome of Changsha's economy economy. When I went to Changsha Sifang Ping Night Market, Li Guangjie occasionally encountered the Internet celebrities to eat pink live PK. When I stopped watching a moment, I pulled the camera aside and said, "Compared with him, I am really not professional. Lord, just eaten spicy in the live broadcast room, including his words, there is no comma in the middle. Director, you can look at the book of others, I have to cheer. "

Eat in Chengdu, from the rabbit hot pot on the side of the road, to the special dryness of Sichuan cuisine, and then to innovate the Sichuan cuisine camphor tea duck, let us see the comprehensive development of Sichuan cuisine connecting the ground, distinctive, and innovative development. With the footsteps of Li Guangjie, Chengdu's comfortable life is similar to the distribution of each time point. The temperament. "Li Guangjie, who was stationed in Chengdu, envious of this comfortable life.

Behind the characteristic food is the cultural heritage and geographical advantages of the ancient capitals of the Six Dynasties, and a lot of interesting "cold knowledge" is also conveyed, such as: "Beijing roast duck was brought by the Ming Dynasty from Nanjing", "Nanjing roast duck duck The difference between Beijing roast duck and Beijing roast duck is marinade "," Nanjing roast duck popular is due to many lakes ", etc., allowing the public to understand the interesting stories of history and geography behind Nanjing's local characteristics, so that Nanjing -related related stories are allowed Cultural symbols are more grounded.

In this way, with food as the media, through the fate of three meals, Li Guangjie has a deeper understanding of the city. Taking Chengdu and Nanjing as an example, in his opinion, Chengdu is quite like a mother, with diverse tolerance, but not without bottom lines, and has achieved balance between tradition and modernity. At the beginning of the ancient capital, it was like a king's tiger and dragon plate, but she looked at it carefully.

During the expansion of the cognition, Li Guangjie's cultural image of the city was more vivid on the screen, and it also provided depth and thickness for the final topic of "drinking wine", and for the output of the theme of "take a city". It plays a role in settlement.

Create a new sample of immersive implantation, help the theme smoothly landing

"Zhenjiu is the initiator of our search for Jane's trip this time. Guizhou is the hometown of Zhenjiu, so the first stop, start from here." At the beginning of the first episode, Li Guangjie said.

Based on food and style, share the life story behind delicious, and integrate the theme of sublimation between the cup of wine. Finally, the stories of life that are cited by dishes and tapped different themes behind the food, and in the in -depth communication between the celebrity guests and the owner, with the brand flower of the content and the atmosphere, it provides an extremely The carrier that fits.

"The most pleased is that Changsha has known this shop for so many years. Several generations of people are eating squid fried shredded pork." While talking about signature dishes, Zhang Wei, the founder of Changsha World Guest Hotel, shared this dish and this house The story behind the shop. In order to help his son who did not get into high school to find a way out, from the iron rice bowl of Changsha meat and aquatic products company, it was transformed into an individual household in the sea to operate 26 square meters of small restaurants. After more than 30 years of hard work, there was 800. The big hotel of flat meters, such a touching stories made the atmosphere of the two talk to a climax. At this time, the program group was very popular with the scenes- "Jian Zhenwei, ingenious treasures, and unwilling tribute to pay tribute. "Life", this sentence also provides a rich annotation of drinks.

Zhangcha Duck is the last dish of Chengdu Station, and it is also a dish that Li Guangjie and his classmates agree. This dish comes from Yang Zhongzheng, who originally studied Western food overseas and returned to China after returning to China. He insisted on the concept of "inheritance and not forgetting the old". Put this dish on the table of Sichuan cuisine. In this regard, Li Guangjie praised it very much, saying that "especially admire you who persist in your professional field, and then have a particularly responsible person". " In the test, we can present today's high quality, so that more people can drink good sauce. "It can be seen that the story between the protagonist and the treasure of the wine is a successful point of success. A cup of names allows the public to understand the significance behind the "ten years of ingenuity research, and finally get quality wine".

Relative to local home -cooked dishes and innovative dishes, Mingyue Sheng knocking together with "knocking, frying, and steaming" as the representative of the Beijing -Soviet cuisine has a relatively long history in the several generations of heritage. So far, I have always adhered to a ingenuity to cook. Corresponding to it, in the documentary, Li Guangjie emphasizes the brewing process of Guizhou Janejiu inherited the traditional Daqu sauce wine. Sauce, such adherence to Zhang Qiguang's concept of cooking is exactly the same. Taking food as the media, "Take a city into a city" in the humanities of the city, digging the life story behind the food, or ingenuity, or dare to innovate, there are sadness, joy, laughter, tears, and these personalized people, and these personalized people. The story is also the excellent assistance of "drinking wine", which provides a lot of space for the implantation of Zhenjiu. In the end, "the taste of life, only after being sharpened, can there be a unique wine that has a unique style of wine. The connotation of the brand's oral broadcast of the "treasure" is more easy to understand, and there are more emotional weights in the hearts of the public.

While strengthening the brand connotation, "Take a city into a city" also highlights the core selling points of the product in the aspects of ingenuity, inheriting, and pursuing quality through the flower characters that are in line with the content and brand. Zhenjiu can be integrated into different urban humanities. It has great imagination in the promotion of brand cognition and the development of the sales market.

Based on the brand deep implantation into the documentary content, "Take a city into a city" in the process of transmitting the core theme content, which not only spread the brand concept, but also highlights the selling point of the product. A balanced between the current business customized documentaries is achieved.

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