The box office of the summer stall broke 7 billion, and the film industry accelerated recovery

21st Century Business Herald reporter Zhang Zitong Shanghai report

The Chinese film market seems to have come out of the "dark moment".

According to the professional version of the lighthouse, as of press time, the summer box office has exceeded 7 billion, reaching 7.127 billion. Last week (August 1-August 7), the total box office of the Mainland film was 1.402 billion, an increase of 12.0%from the previous month; the market was 2.484 million, a month-on-month increase of 5.23%; the number of viewers was 33.995 million, a month-on-month increase of 11.85%. Compared with the data of 2.051 billion in August last year, the domestic box office this year has reached 1.7 billion under the circumstances of August, which is expected to surpass the level of the same period last year.

Based on the data of the previous six months, the last domestic movie box office exceeded the one billionth for two consecutive weeks, the Spring Festival+Valentine's Day period. Chinese film practitioners have been waiting for this moment for too long. Practitioners generally look forward to that the hot summer season can turn to the decline of the domestic box office market and boost market and audience confidence.

Head video performance strong

In terms of subdivision, the strong return of the film market is mainly due to the dazzling performance of "Lone Moon" starring Shen Teng and Ma Li, which focuses on the type of science fiction comedy. In the 14th, "Lone Moon" has taken 2.1 billion box office, and the cumulative number of movie viewers exceeds 50 million, breaking the cumulative box office record of Chinese film history summer science fiction films.

"Compared to the box office data, at this moment we are more willing to pay attention to the number of viewers. We hope that the number of viewers of" Lone Moon "can reach 100 million."

President Wang Haigang, President of Happy Twist, said in an interview with the 21st Century Business Herald that the repeated epidemic in the past two years has made the audience gradually disappear. Some of them, so Wang Haigang hopes that "Lone Moon" can not only boost confidence in the film market, but also bring the long -term audience back to the theater.

In fact, the weak domestic film market in the first half of this year has been a consensus in the industry. In the past May 1st and Dragon Boat Festival, the performance of the domestic box office market has a large gap with the same period last year. Wang Haigang also bluntly stated that at first the happy twist also considered pushing the film to the Spring Festival in 2023, but worried that there would be new uncertain factors at that time, so they switched to summer stalls. "I called the director for several nights at the end of May to discuss whether the film" Lone Moon "was placed on the summer stall, but finally considering the long summer file period, and there were not many videos at the same time. So it is determined to be released on July 29. "

Wang Haigang said that the advantage of the Spring Festival file is that the market is very large. Without the filmmaker, the audience will spontaneously enter the cinema, but on the other hand, the competition between the Spring Festival films will also be very fierce. "The total number of audiences in the Spring Festival period is certain, and it is nothing more than you. This has evolved into a competition between the stocks, but there are 60 days before and after the summer season. Continuously expand new market segments. "

Some theaters are still waiting to be resumed

In fact, from the perspective of the entire schedule, as of now, in addition to the "Lone Moon" with a box office of 2.1 billion yuan and the "Life Event" who got 1.6 billion yuan in box office, there are indeed no work in the summer season. Essence This is also related to the cinema terminal to a certain extent.

Entering August, although the epidemic prevention and control trended smoothly, offline theaters have gradually opened, but according to the professional version of the lighthouse, as of now, the total number of business theaters in the country has not yet exceeded 10,000, and the operating rate is only 80 % of the usual usual. Taking important domestic ticket warehouses as an example, the current theaters in Shanghai have not yet fully resumed work, and the operating rate is only 62.1%.

However, the reporter recently noticed that many theaters with a large number of and high seat rates such as Shanghai Wanda Studios, Darong City Store, and Sun Palace will be restored this weekend. A cinema manager in Shanghai also told reporters that the resumption of the theater is closely related to the trend of the box office. "To some extent, the number of screens of the terminal has a great impact on the height of the movie box office. Therefore, this Friday is this Friday. After the theater resumes, the box office market in Shanghai should usher in a new climax. "

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