Use animation to inherit Chinese culture Beijing Animation Weekly highlight cultural self -confidence

From August 4th to 9th, the first Beijing Animation Week ended at the Beijing Science Center. To commemorate the century -old Chinese animation history, this current animation week has been held for many forum activities, inviting many people in the industry to review and summarize the achievements of Chinese animation century, and look forward to the blueprint for the future. In different forums, the use of animation inheritance Chinese culture has become the consensus of experts at the meeting. "Strong cultural self -confidence", "innovative ethnic elements", and "telling Chinese stories" have become the most key words in each forum.

Throughout the development of China's century -old animation, almost all classic works and well -known IPs are starting from nationalized roads, looking for materials in Chinese culture. It is also the key to telling the Chinese culture to tell the story of Chinese culture to the world. In response to future development, experts have also put forward targeted suggestions from many perspectives such as strengthening cultural heritage, integration of science and technology and cultural integration.

Inherit the classics and create the era of the era

The century -old development of Chinese animation has created many classic animation images and formed a "Chinese Animation School" with unique national characteristics. Whether it was the early "Princess Iron Fan", "The Great Palace", "The Sea of ​​the West", or "The Return of the Great Saint of the West", "The Demon of the Demon of the Neza", "Big Fish Begonia" It is a reflection of the core competitiveness of Chinese animation from traditional Chinese culture. Cultural self -confidence and cultural heritage.

Regarding future development, the experts participating in the meeting agreed that now it is necessary to combine and carry forward the traditional Chinese aesthetics and animation, and focus on the rich traditional and innovative development of styling art, focus Finding materials, combining the new context of the era, creating an expression of the current audience, especially young audiences.

On the "Centennial Development Forum of China Animation", Wei Xiaoyu, deputy secretary of the party group, deputy director of the Beijing Radio and Television Station, and vice president of the Chinese Animation Society, believes: "Chinese animation is always rooted in traditional Chinese culture soil. A large number of Chinese animations are made in China. Classical novels, mythology, folk literature, fairy tales, the well -known and well -known classic stories and images of the family, becoming an animated work that is applauded and appointed, shows the vitality and creation of Chinese culture and the move forward. force."

Sun Lijun, vice president of Beijing Film Academy, also emphasized: "Chinese animation has found a road of Chinese animation through the source of art and art materials found in its own national culture. Digging the source of art creation in the five thousand years of culture, and then modernized traditional culture and use Chinese animation to convey and tell the story of Chinese. "Shanghai Fine Arts Film Studio Factory has reached the first image of China in the history of an animation in China. For example, the seventy -two changes of Sun Wukong should be continued, and continuous innovation on the basis of inheriting the classics, creating more typical IPs for Chinese animation. "

Wang Yuyun, senior vice president and spokesman of the Perfect World, said that digital cultural products such as games and animations are important carriers to tell Chinese stories. The cartoon "Cosmic Guard" launched by Perfect Kunpeng adheres to the Chinese cultural background, incorporate Chinese zodiac animals into the plot, use more Chinese cultural elements to tell Chinese stories, and create a world of zodiac animation with Chinese characteristics. The "Cosmic Guard" has now gone abroad, and TV dramas and movies have been promoted at the international content festival exhibitions such as Cannes Television Fair, France. Meta Media Entertainment has obtained the global distribution right of the Cosmic Guard. With the "Cosmic Guard", the Chinese culture contained in it will undoubtedly affect more audiences around the world.

Technology integration stimulate cultural potential

In the new era, how to stimulate the potential of Chinese animation culture, in addition to inheriting cultural classics, the guests participating in the conference focused on "the integration of technology and culture".

It is reported that at the first Beijing Animation Week, the Beijing Science and Technology Association and the Beijing Radio and Television Bureau led 18 animated science and technology related science and technology related (associations). Innovation has become a platform for the cultural and technological exchange.

Sima Hong, executive vice chairman of the Beijing Science and Technology Association, said in his speech that Chinese animation should "adhere to integration and innovation, promote the combination of classic culture and science and technology cross -border, and stimulate cultural potential."

In the speech, Perfect World Wang Yuyun introduced the Perfect World Holding Group's technical advantages of the 3D engine on the game, and independently developed the practical experience of the industry's leading Animage3D animation engine technology. This technology not only greatly improves the production efficiency of 3D cartoons, but also can achieve the top -level picture quality in the current TV cartoons. It also opened up the "enchantment" of game production and animation production. Wing wings.

In recent years, the integration of culture and technology has become increasingly deepened, and technology has penetrated into all aspects and aspects of cultural product creation, production, dissemination, and consumption. The technological innovation of the animation industry is also becoming the most concerned development strategy of the entire industry.

It is reported that during the "Fourteenth Five -Year Plan" period, Beijing planned to implement science and technology empowerment and improvement projects, increase investment and application investment in animation technology, support the construction of a number of key laboratories for the integration and development of animation technology, and promote the settlement of the "National Animation Technology and Technology Laboratory" in Beijing. The overall solution of the new generation of communication technology and intelligent science and technology in the information construction, cloudization, and intelligent upgrade of the animation industry chain has made Beijing a source of high -tech research and development of animation. "Animation+" expanding cultural communication boundary

Experts also particularly emphasized on the forum to increase the "animation+" cross -border integration and development, leveraging the entire more resource expansion and communication boundary.

Cai Zhijun, managing director of CCTV Animation Group Co., Ltd., takes CCTV international brand panda+strategy as an example. It tells how its classic panda IP has cooperated with various industries such as cultural tourism, sports, and e -sports to create a complete animation industry chain. Cai Zhijun said: "With the development of the entire industrial chain of the animation, the animation has broken the boundary of the industry and continuously cross -border integration. Just like the slogan of the current animation week, animation+together is more exciting. The animation has deeply affected our lives All aspects of aspects make our world brighter and wonderful. "

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