"Crazy Sisters" official announcement of the breakup trademark has been registered by multiple companies and natural persons

Cover news reporter Bian Xue

"Sisters of crazy production" Zhang Xiaohua and Shao Yuxuan came out of the circle, starting with a peach.

Zhang Xiaohua probably did not expect that in June 2020, because he was not able to fill the only fruit on the peach tree with Shao Yuxuan, he held a camera while copying the broom on the ground to chase Shao Yuxuan's videos, which would become a video of Shao Yuxuan, which would become a video of Shao Yuxuan. The account of the "crazy production" sisters has increased to 44 million base stones, let alone, one morning, two years later, she and Shao Yuxuan ran to each other after eating their beloved breakfast.

On the evening of August 6, the "Crazy Sisters" account, which had stopped for 2 months, posted that it would no longer continue to update the video of the two in the future, and thanked the fans who followed the account for two years.

Shao Yuxuan's screenshot in a video of "Crazy Sisters".

Shao Yuxuan, who is even more familiar with netizens in the "Sister of Crazy", also posted on Weibo that in May this year, he had the idea of ​​changing a lifestyle, and Xiaohua also expressed his understanding and respect. "After that, I will use my way to record life, and everyone can also watch her daily life in Xiaohua's account."

Two years of time in a hurry, the "Crazy Sisters", which once brought the infinite joy to the audience, still set a video of "I want to eat a peach" in the Douyin account, and Zhang Xiaohua and Shao Yuxuan who supported each other behind the lens support each other. But from the beginning, I chose to separate.

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In the future, the official announcement of the "Crazy Sister"

"There is only this peach on a tree, don't we have a sense of ritual? You wait for me to eat together when I go home from get off work!" In June 2020, because of a "plastic sisters flower" with peaches, the video blogger video, video blogger "Crazy Sister" was on fire.

The video of "Crazy Sisters" is mainly to record the funny daily life of Shao Yuxuan and Zhang Xiaohua. Shao Yuxuan, who has faced the sky, almost did not add any "beautify" each time. Because "bald" was also nicknamed "Belle Master" by netizens as "Bald". Essence It looks like "crazy", and the plot is inexplicable but very realistic. "You must have girlfriends like Belle!"

After stopping for 2 months, Douyin's "Crazy Sisters" account posted on the evening of August 6, saying that the video of the two will no longer continue to update the two. Zhang Xiaohua, who is mainly responsible for shooting and post -work, explained that because of freedom of freedom, they did not join any institution or company, but although the results were getting better and better, the pressure was getting more and more. Therefore, in May this year, Shao Yuxuan proposed that he wanted to change a state of life and expressed his respect and fulfillment. In the future, they will no longer cooperate to continue to update the funny videos.

"Crazy Sisters" officially announced the screenshot of "breakup".

After the news of the "crazy producing sisters dissolved" was announced, it reached the top of major social hot search lists. Subsequently, Zhang Xiaohua released a screenshot of WeChat dialogue with Shao Yuxuan and Weibo operating staff to respond to "crazy sisters buy hot search search hot search Questions of hype.

The most noteworthy thing is that the "crazy sister" account with 44 million fans is eventually attributed to Zhang Xiaohua, and the production and release of subsequent related content are also led by Zhang Xiaohua. Shao Yuxuan, who left the "crazy sister", also opened the exclusive new personal account "Shao Yuxuan" in Douyin, and posted a video saying that it would update his dynamics with this account in the future.

Cover news reporters noticed that Shao Yuxuan's new account has reached 3.324 million, and only one video of the account released on August 6 00 explained his "single flying", and was praised by 10.38 million under the drainage of official announcements. Essence

After the "Crazy Sisters" officially announced, the controversy continued. Some netizens said, "They are just one to eat noodles, one goes to eat fritters, but they will still meet on the green leather train." It is still whether the "crazy sisters" go to the "money" process due to uneven distribution of interests.

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17 "crazy sisters" trademark registrar is Shao Yuxuan

At present, there are "crazy sisters" accounts with nearly 44 million fans, with a total of 203 video works, and a total of 760 million likes. Netizens' likes.

According to public reports, in 2021, "crazy sisters" entered the ranks of Douyin's head net red, when the most popular, and a single video quoted 520,000. Based on this, there have been 59 "crazy sisters" who have received 59 advertisements, with an advertising income of nearly 30 million yuan a year.

Screenshot of the homepage of Douyin Account "Crazy Sister".

The company's inspection APP shows that the "crazy sister" trademark has been applied for registration by many companies and natural persons. Of the 23 trademarks that have completed the registration, 17 trademarks have been successfully registered by Shao Yuxuan, including jewelry clocks, education and entertainment, convenient food, etc.

At present, there are still 14 "crazy sisters" trademarks who are registered, and applicants include Shao Yuxuan, energy company, e -commerce company, etc. In addition, many "crazy sisters" trademark application is in the state of rejection review and invalid.

In response, the reporter interviewed the company, Beijing Jiayuan Intellectual Property Agency, the company entrusted by Shao Yuxuan's "Crazy Sister" trademark. Essence "We are not convenient to disclose the details of customer privacy, and the details of the details of the registered trademark."

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Lawyer: The applicant's "Crazy Sisters" trademark for Shao Yuxuan is a co -trademark

Will Zhang Xiaohua operate in the future with the account of "crazy sisters" or picking up advertisements. Will it be affected by Shao Yuxuan by the relevant trademark registrar? What will be affected by specific? "At the moment when intellectual property protection awareness is gradually rising, active and active registered trademarks and layout trademark protection systems are both the protection and prevention of their own rights and interests, but also to lay the cornerstone for the future development of the subject. The registered trademark as an intangible asset is the main body of the future. Entering the market for a sharp weapon for strong competition. "On August 10, Lawyer Liu Qing of Thai and Thai Law Firm stated in an interview with cover reporters that" crazy sisters "registered trademarks in various fields, on the one hand The laid -up brand foundation should also be in order to prevent the emergence of grabbing and using the name of "crazy sisters" in a timely manner to protect their rights, fans and potential consumers.

Liu Qing told reporters that the results of the retrieval of the National Trademark Office showed that the applicants who have approved the currently approved for Shao Yuxuan's "crazy sisters" trademarks are common trademarks, and some people are "Zhang Jiali". Although there is no clear evidence, it is difficult to not guess that "Zhang Jiali" is "Zhang Xiaohua".

For more and more creators who operate the same account in the form of partnership, Liu Qing suggested that partners can in advance the registration of account registration, account use rights, account income distribution, derivative IP development protection, and the ownership of intellectual property rights and interests. A clear agreement is made to avoid unable to divide rights and interests smoothly when the contradictions occur in the later period. "Content creators need to have a certain sense of intellectual property protection and layout. Pay attention to creative drafts and original video retains, and reasonably carry out copyright registration, trademark registration and layout to safeguard their legitimate rights and interests and enhance brand influence."

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