No. 1 Amway column ④ ｜ Summer file, finally a little watched!

This issue is the fourth phase of the "No. 1 Amway Column". Nowadays, it is the summer season, and the platforms have brought out sincerity.

They have both "Junior Pie 2" that they call on Zhao Jin Mai Guo Junchen to "three -match" after watching Zhao Jin Mai Guo Junchen. "The Action School" also has "90 Wedding Institute 2022", which has just settled at B station.

In addition, No. 1 still brings two short dramas: Kuaishou's "New Star Drive" and Tencent video "Dragon Yi, what are you going to do? " As more and more players enter the field of short dramas. In the list of user pastime and meals, short dramas are increasingly occupying an important position.

I hope these variety shows, episodes and short dramas can bring a coolness to us in the hot.

"Juvenile Pie 2": Youth vs middle -aged new scene enjoyment experience

——Chlao Media No. 1 026 commentator

"Juvenile 2" returns strongly, and can't wait to continue rewarding based on the native expectations of the four -person group.

The dog blood in the play is a realistic coat. The teenagers who grow up can not help but confront the society, fight with family, and reconcile with their own reckless paranoid. Falling in love vs to do friends, postgraduate entry VS work, inner volume VS anti -inner roll ... The popular topics in life are revealed in noise, and the workplace as a new scene is also explored by the teenagers.

The middle -aged people also try to pursue their own young people. At the same time, they are unremittingly searching for the correct way to communicate with the teenagers. The daily contradictions of the family and the differences in intergenerational communication ... The way of opening the light comedy and the tone of warm cure is like " "Having a child" is noisy, joyful and meaningful.

If the campus drama is only a campus drama, it is inevitable that the "multi -perspective interpretation" can better set off the style and mentality of the juvenile faction. The collision between the strength and the new generation is the confrontation between the elderly and the teenager. The intergenerational and youth look lively in the narrative of the multi -status position, and the actor lineup is more in line with the taste of the public.

Judging from the popularity and scores of the broadcast, it can be said that chasing this drama is not to escape the pastime of life, but to understand the talk of life. We look forward to more campus dramas, but not just looking forward to campus dramas.

Why is "Cang Lan Jue" suitable for "one fish eat more"?

——The commentator of Xiangxuelan Media No. 1 008

The iQiyi self -made animation "Cang Lan Jue" recently launched. On the day of the broadcast, it became the first place in the raising list of animation. As of now, the highest value of the content of the content has reached 4409.

In addition to the animation version, around the "Canglan Jue" IP, iQiyi has developed a variety of fields such as sound books, comics, animations, episodes, peripheral derivatives. It is conceivable that "Cang Lan Jue" will definitely become another classic case of iQiyi's "one fish eat more" strategy. So why is it "Canglan Jue"?

The strong IP influence is the prerequisite for the successful strategy of "one fish". The IP basis of "Canglan Jue" is the most represented masterpiece of the popular writer Jiulu Feixiang. The original fan constitutes the core audience of the IP. The excellent content production is the key to success. After the animation of Canglan Jue and the comics were launched, it won young users with its high production standards, effectively expanding the IP audience. The joining of youth idols is a huge help of the strategy. The episode of "Canglan Jue" is expected to be released in the summer season. Wan, very worth looking forward to.

The "one fish eat more" strategy has become one of the most important content strategies of iQiyi. Whether "Cang Lanjue" is successful, it is of great significance.

When the outdoor variety show began to play Douyin, the city explores and occupy a new highland

——Luan Liuyi Media No. 1 025 commentator

A city has the charm of a city. The "urban power player" composed of Hanikizi, Huang Minghao, Qin Xiaoxian, and Wang Hexuan played from Shenzhen to Chongqing, and it was parachute from the air to desert off -road. In this extremely hot summer, the "All -State Action School", which was broadcast by Douyin, took the city's inspection as the axis, and the task challenge as the radiation. relation.

At the same time, the integration of Douyin's ecology and variety gameplay has also opened a new gameplay for outdoor variety shows and the audience in depth. In this variety show, short videos, live broadcasts, and positive films formed the "Golden Triangle" broadcast system. The audience can not only see the stars' interpretation of Douyin hot stalks, and spontaneously perform high -light momentary creations; they can also specify the theme of players dressing, Determine the development of the program.

Let the audience "play in" is the implementation of the imagination of "Apart from Action". The "Action School" in the show, "Playing with various projects, and the younger generation who has not changed their hearts, and the trend is open; the" action faction "outside the show is borne by the audience themselves. Resonance.

Get rid of daily boring and enter the vibrant summer day; open the "Action School to Go", receive a three -dimensional express delivery from outdoor variety shows ~

"New Star Drive": Happy to the enemy, laugh a summer

——Fun Name Media No. 1 020 commentator

In the summer vacation, a special period that is enough to witness the family friendship period towards family contradictions.

For the Student Party and Parent Party, even if it is a biological fear of being unable to live, the "two months of itch". From the meticulous booing to warmth to the abandonment of gradually "qualitative changes" is the "summer test" of every family after all. Before the laziness and the peak of the "contradiction" of the summer, the short drama "New Star Drive" may be a good medicine to easily resolve family contradictions.

Between Chen Xinxing, a well -known illustrator who worked in the house, and Qiu Lili, the popular creative director, the degree of "Cola" who rejoiced the attributes of the injustice frequently increased the degree of life. One is the strong woman of the acute child, the other is a big warm man with a good temper, and the ancient daughter of the ancient spirit, a "pit mother journey" for the eleven self -driving tour, has become a new goal of the family.

Under the strength of the father and daughter, the double comic dialogue beside the side, the team's team flickered, and even the father -daughter combination was intimidated ... All of them had the joke.

When the travel plan was successfully finalized, in the face of the wife of the moving bag, Chen Xinxing's helpless Chang Xiao once again filled the comedy sense.

Life is not easy, you might as well commend a dose. In the summer vacation, the life game of happy enemies appeared in the exercise to meet the family.

"90 Wedding Institute 2022", romantic "summer"

——Lei West Media No. 1 012 commentator

"90 Wedding Institute 2022", as the "Two Generations" of Station B, has been completed well. In the first season of "90 Wedding Institute", more than 200 million playback volume was obtained at station B. Unlike the old set of love compatriots in the past, young male and female guests mainly focused on the conversation and exchanges of the studio, and the topic of the talk was more controversial. As the second generation of high -scoring variety shows, "90 Wedding Institute 2022" chose a breakthrough, reduced the number of lovers, and converted the scene into outdoor. It shows the real life scene of the post -90s after the 90s, and has a sense of substitution.

More importantly, Station B has gradually mastered the traffic password of "linkage". The most popular CP, even the male guest Zhou Mi in the "Zhou Zhou CP" who attracted attention outside the station is the popular player in "New Generation". "New Generation of Rap" can be regarded as its own variety shows with the highest production and popularity in Station B. It can be said to be a win -win situation with two variety shows.

At the same time, station B has also exerted the advantages of UGC, allowing variety content to empower the two -way ecology of the community. On the one hand, the tradition of post -sales after the first season of station B was continued, so that "CP" is not only in the program, and the guests of the program are also the owner of station B, reaching a secondary drainage; on the other hand, Station B also opened up "I am me Find the target of the "station B station in station B, live broadcast of wheat, and have the opportunity to go directly to variety shows. The blind date conference also has the UP main on -site view of the B station.

If the variety show of station B is really limited to the variety show itself, it should maximize the advantages of the UGC and community atmosphere that other platforms do not have.

Dragon, what do you want?

——Chen Rui Media No. 1 033 commentator

Sweet pets are also technical work, just like spicy spicyness is not delicious.

The giants are hemp, sweet pets are spicy, and the appropriate rhythm is the hot heat. As long as the taste is enjoyable, the ingredients are seafood abalone, beef belly throat or starch, and at most affect the selling phase. When eating in the mouth, the difference may not be much.

Tencent Video's dark horse "Dragon Yi, what are you going to do? 》 It's like the ranking of the number one of the ranking of the takeaway software.

The female lead set by ordinary families was seen by the rich man, and he was so loving that he couldn't help but get rid of it. Graduated from college, he would just get married, regardless The appearance of those fantasies of one fifty -one.

I love to watch Dragon, of course, because I also want to make a lot of money with a lot of money, and the salesperson is arranged with a diamond ring.

I love to see Zhang Jingmei, and love to see ordinary people entering the so -called wealthy world. Even if a clowns are made, they will not lose their original minds and pursuits. They still make the new and old money people look at each other, and they can also love the young master. Even many times, the young master who only spends money at the beginning understands the world, and he knows the value of respect and effort.

Both the giants and sweet pets are available. The settings that should be in the episode -the rich female and female star who is jealous of the female lead, questioning the female lead relatives who do not fall, the plot does not procrastinates, and the short drama is a hard -to -go. Essence

Life is bitter enough.

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