[There is artistic realm · Yiyi] Virtual net red is too perfect, becoming the top flow of Korea

According to CNN CNN, Virtual ROZY is a "virtual influencer" in South Korea. She is so realistic that she is often mistaken for flesh and blood.

Korean virtual human root.

Rozy has more than 130,000 fans on Instagram. She posted the adventure photos of her global travel on it. She sang, danced, and became a model. Her makeup is always impeccable, and her clothes look like on the runway. However, these are not real.

"Are you a real person?" Asked one of her Instagram fans. "Are you AI or robot?"

According to the creation of her Seoul Sidus Studio X, Rozy is a mixture that spans the real world and the virtual world. Sidus Studio X said on her website that she can be everything that humans cannot do, and in a form like humans. This includes profit for the company in the field of advertising and entertainment in billions of dollars. Since being launched in 2020, Rozy has received brand endorsements and sponsorship, shined in the virtual fashion show, and even released two singles.

Rozy.

And she is not alone. The "virtual person" industry is booming, followed by a new economic field. The future virtual influenza is never aging, no scandal, and flawless.

The technology behind Rozy's CGI (computer -generated image) technology is not fresh. It is ubiquitous in today's entertainment industry. Artists use it to make realistic non -human characters in movies, computer games and music videos, but it is only recently used to make virtual influence.

Rozy's production process.

Sometimes, Sidus Studio X uses this technology to create Rozy images from head to toe. This method is very suitable for her Instagram images. At other times, they stack her head on the body of the human model, for example, when she is a model for clothing.

Rozy.

South Korean retail brand Lotte Home uses software that usually uses video games to create its virtual influence -Lucy with 78,000 fans.

Like peers in real life, virtual influencers establish fan bases through social media. They posted their "life" snapshots in social media and interacted with fans. ROzy's dynamics showed her "travel" to Singapore and enjoying a glass of wine on the roof. Her fans praised her clothing and makeup.

The older generation may think that interaction with artificial people is a bit strange, but experts said that virtual influenzers have resonated with young Koreans. They are native of the digital, and they spend most of them spend most of them.

Social media not only enables virtual influencing to build a fan base, but also places where funds flow. For example, Rozy's Instagram is full of advertising endorsements she made for skin care products and fashion products.

The CEO Baik Seung-Yup of Sidus Studio X said, "Many large companies in Korea want to use Rozy as a template. This year, just relying on the virtual influence of Rozy, we expect to easily reach more than 2 billion won (about 1.52 million The profit of the dollar). "

CEO and Rozy of Sidus Studio X.

He added that as Rozy became more and more popular, Sidus Studio X has received more sponsorship from luxury brands such as Chanel and Hermes and other media. Her advertisements are now on TV, and even appear on offline spaces such as billboards and buses.

Li Baoyi, director of Lotte Household Media Division, also said that Lucy is expected to bring similar profits this year, and she has received advertising endorsements from financial and construction companies.

In addition to South Korea, virtual or virtual influencing people are getting angry in the domestic market. The popularity of the concept of the "Yuan Universe" has gradually moved the "virtual human" to the public's vision. Feng Xiaishu, Meteorological Anchor of the Winter Olympics, Cui Xiaowan, employee of Vanke, Tsinghua Virtual Female Scholarship Hua Zhibing, Douyin Beauty Makeup Liu Yexi, the first virtual person such as the super -realistic national style KOL · 翎", Aroused widespread attention.

Hua Zhibing, a virtual student of Tsinghua University.

During the 2022 New Year's Eve event, Deng Lijun's virtual image performed on the stage; the virtual idol "Liu Yexi" was praised by 17 million with 4 short videos, and the number of fans reached nearly 8 million in less than two months; "The second anniversary of debut has won cooperation and endorsements of Bulgari, Estee Lauder, Tmall Luxury, Baique Antelope, 100 -year -old Runfa, Tissot, Keep and other brands ... Its commercial value and monetization ability have been fully verified. According to the "Virtual Digital Man Deep Industry Report" released by the industrial service platform quantum, the overall market size of the virtual digital person in my country will reach 270 billion yuan by 2030.

With the continuous development of the Yuan universe, all parts of my country have listed the Yuan universe as the focus of work planning. According to statistics, since 2022, more than 20 cities/regions have released support for the development of the Yuan universe in the local area in the form of industrial policies, government work reports, and action plans.

Douyin Beauty Makeup Liu Yexi.

In January of this year, the Beijing Urban Deputy Central Center issued the "Eight Measures on Accelerating the Development of the Innovation of the Beijing Urban Sub -Central Cosmic Cosmic Innovation". Shanghai released the "Shanghai Cultivation of the" New Circuit "of the" Cultivation of the "Cultivation of the Cultivation of the" (2022-2025) ". The main goal is that by 2025, the scale of the Yuan universe industry will exceed 350 billion yuan. Alibaba, Tencent, Baidu, Netease, JD.com, Byte Betting and other domestic Internet giants have entered the bureau, or acquisitions, shares related to the Yuan universe enterprises, or directly invest in the Yuan universe -related industries. As early as September 2020, the digital person "Du Xiaoxiao" launched by Baidu is the first interactive virtual idol in China. Users can directly search for "Du Xiaoxiao" through search boxes or voice buttons to interact with them. In September 2021, Ayayi, a digital person who was born with extreme silver -haired image, was announced to join Alibaba, which was deeply combined with Tmall and Taobao e -commerce companies. Tencent, through the advantages of "social" products, has opened its three major elemental universe plates of "virtual images, digital collections, and virtual platforms".

(WeChat public account "has artistic realm" comprehensive organizational self -consolidation from the Internet)

Edit: Li Han

Beautiful editor: Yueyue

Review: Haruko

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