Summer movie movie is available to the market to recover the market

Xinhua News Agency, Beijing, August 8th.

Xinhua News Agency reporters Bai Yan and Wang Peng

Data from the "Cat Eye Professional Edition" show that as of 19:00 on August 8, the box office since June 1 has reached 6.895 billion yuan. ", Ranked first in the box office. This year's summer movie market is significantly significant.

The warm and realistic theme film "Life", the science fiction film "Lone Moon", "Mozart with Outer Space", "Tomorrow War", love film "Long Confession", "Meet You", "Our looks like love", cartoons, cartoons, cartoons "Goodbye Monsters of Shanhai Jing" ... This summer, more than 10 multi -themes, multi -type and multi -type films have been released one after another.

Industry insiders said that this year's summer box office will probably surpass the total box office of 7.381 billion yuan in the same period last year. The backlog of viewing demand will be released again in this summer, including parent -child, science fiction, suspense, comedy, love and other types of various types. High -quality films have also become an important guarantee for the summer film market.

Rao Shuguang, president of the Chinese Film Review Society, believes that the film "Life" has become a "explosive model" to establish a new specimen for domestic films, which may prove that warm realism is an important direction for successful small and medium -cost films; "Lone Moon" Following "Wandering Earth", he once again contributed to the industrialization and sustainable development of Chinese science fiction movies, adding a "fire" to the summer film market.

"The film market requires films like" Life's Great "and can resonate with the audience to resonate with the audience. At the same time, it also needs a movie like the science fiction plus comedy and satisfying the imagination of the audience." Rao Shuguang said.

In order to accelerate the recovery of the film industry, since the beginning of this year, the National Film Bureau has successively launched a series of support and rescue policies. Zhejiang, Hainan, Shandong, Beijing and other places have also launched a policy of helping enterprises for rents and consumer vouchers.

Experts point out that this year's summer movie market has recovered, and its results are obvious to all, and they are expected to achieve year -on -year growth. However, there is still a gap before the outbreak of the epidemic.

Yin Hong, vice chairman of the Chinese Filmists Association, pointed out that in order to overcome the impact of the epidemic, Chinese film must better play the leading role of the main theme blockbuster. Open a series of activities that allow the audience to return to the cinema to re -cultivate the audience's movie viewing needs.

[Editor in charge: Zhang Xinran]

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