Jingsheng Jingwan "Chasing Light, Youth!""" I am proud, I am a Chinese youth "

This year marks the 100th anniversary of the establishment of the Chinese Communist Youth League. On the occasion of the May 4th Youth Day, Beijing Music Broadcasting and Foreign Language Broadcasts launched "Chasing Light, Youth! "Special planning and" I am proud, I am a Chinese youth "special program. The youth story is settled. Through the selection of themes, innovation expression, integration and communication, etc., it shows a new era youth style that is aggressive. The spiritual core of Guoqiang ". With the help of the melting media matrix, break through the barrier of time and space and culture, and strongly lead the direction of public opinion of Chinese and foreign youths. In the history and reality, remembrance and inheritance, a magnificent youth scroll is painted.

A century ago, the aspiring youth made a cry. "Chasing Light, Youth! 》 Recalling the ancestors of the revolutionary, keenly capturing the mutual shaping of youth and the times, it will promote the ideas of Chinese youths' courage to struggle and move forward as one of the themes. The group portrait, with a brushstroke that is full of true feelings and historical details, expressing the important chapter of the epic of national rejuvenation belongs to "struggle youth", inspiring domestic youth to maintain a struggle, establish a sense of national mission and historical responsibility, internalize the ideals and beliefs, and externalize it to the heart, externalize it in the mind Act, singing the main theme of the party and patriotism with the voice of youth, continuously inherit the red gene, and complete the great historical mission given by the times.

In terms of chapter structure and content positioning, the work is highly consistent with the content of General Secretary Xi ’s“ Speech at the 100th Anniversary Conference of the Establishment of the Chinese Communist Youth League ”on May 10th. Teach the sun and the moon to change the sky. "" Oriental wind is full of spring "," don't wait for the whip to be fierce ", and systematically reviews the century -old struggle history of Chinese youths. In terms of the choice of character stories, the first batch of "the spirit of the Chinese Communists" launched by the Ministry of Publicity in September last year was used as a reference. "" The spirit of poverty alleviation ", etc., to express the connotation of the program that" the party flag refers to the group flag ".

Hundred years later, contemporary young people aggressive at the new journey. "I am proud, I am a Chinese youth" walk into the world of contemporary youth through voice, interview a number of contemporary youths who are active in all walks of life, tell their different growth experiences and learning processes. "Opinions and opinions. Their story covers all levels such as ordinary people's family life, career development, and ideal pursuit. It condenses the most vivid life experience of the youth in the capital, and also shows the good spiritual style of the young people in the capital. As a foreign language program, "I am proud, I am a Chinese youth" to form a global audience, and realize the same frequency of public opinion issues at home and abroad, which not only helps to convey the spirit of outstanding young people, guide domestic youth groups to learn examples, and enhance self. At the same time, break through the constraints of foreigners' inherent cognition of Chinese youths, create new narrative and new expressions that integrate Chinese and foreign, open another window to listen to Chinese stories for overseas audiences, and use "invisible publicity" to transform the spiritual connotation of youth and transform In order to connect the "concentric knotting" of foreign youths and Chinese youths, let foreign youths gain emotional resonance and spiritual inspiration, and also sing the youth style of the "strong generation" to the world.

"Chasing Light, Youth! "And" I am proud, I am a Chinese youth "uses letters and movies as specific audiovisual symbols to enhance content on the discourse level, making the show more humanistic. "Chasing Light, Youth! "Based on the letter as the bridge, through the recitation interpretation of the guests, the audience entered the narrative framework of the show subtly. True self -reliance, in these letters, ethnic history and memory awaken the collective memories of the public, the common feelings of family and country and the common emotions of the world continue to enhance the audience's nation and emotional identity. Under the blessing of music, it creates the atmosphere of "common", glowing with the light, ideal charm and youth power. The movie is a "bridge of screen" that set up Chinese and foreign exchanges. "I am proud, I am a Chinese youth" based on the perspective of "youth", and upgrade the content of the question with the attitude of youth. Each period is shared by different guests to share a movie. By explaining the content of the content, the story has a updated vision and expression, vividly shows what the youth thinks in the new era, and enhances the matching degree of content and form. The youthful vitality full of dreams and fighting spirit, deeply interprets the youthful proposition of "new youth, should be promising".

In order to do a good job of publicity and enhance the influence of high -quality content, the works use a linkage, three -dimensional, and matrix -type publicity and push methods to create a strong atmosphere of celebrating the century -old group and strengthen the spiritual resonance with young groups. "Chasing Light, Youth! 》 The links of recitation of the letter are made into two short videos of five family books and five readers. The entire network was announced on the end. "I am proud, I am a Chinese youth" actively deploy the new media platform, and use the "Beijing Foreign Language Broadcast" official WeChat account, Weibo platform in multimedia forms such as graphic, text, short videos, audio and other multimedia forms. Summarize the content of the show, intercept wonderful clips, and facilitate the listening, interaction and sharing of new media users, establish the concept of communication centered on the audience, and continuously improve the reach of the show and awareness. In the second quarter of 2022, the Beijing Radio and Television Bureau was organized and selected to determine the Beijing Music Broadcast "Chasing Light, Youth! "And foreign language broadcast" I am proud, I am a Chinese youth "for the innovation and excellent shows of radio and television. Through grounding, strong plot, fast -paced expression strategies, it creates a fresh, realistic and moving youthful texture. The work combines ordinary figures with the great era, youth inspirational and struggle spirit, with a real and appropriate youth perspective, vivid and vivid youth discourse, and bloody youth story, focusing on the century -old youth glory, linking the youth resonance across the times, , Highlight the positive energy of youth!

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