Watch FILA Environmental Camping Concert and be a world citizen with Zhang Yixing

On August 6, FILA and TME joined forces to create a "carbon -to -elegant life" music camping trip successfully ended.

As the first music scene that integrates the two major life themes of "Music" and "Camping", FILA spokesperson, FILA MIX coexistence Zhang Yixing and Mr. Yu Kewei and Mr. Turtles bring top musicians and infectious music works to the camps to the camp between. In the singing and environmental conversations of wearing forests, use music to speak for the earth, commonly carbon to live elegance and light, so that low -carbon and sustainable environmental protection life concepts, infiltrate the hearts of more people, explore another kind of life The possibility of method.

Move the "concert" into the forest, FILA and nature are harmoniously coexisting

The concert ingeniously selected the venue in the "forest", and created the texture of camping camping under the starry sky with tents, light boxes, and lights, and conveyed the low -carbon environmental protection concept to the public. In the forest, man and nature are coexisting in harmony at this moment.

Zhang Yixing, Yu Kewei, and Mr. Turtle use the improvisation FreeStyle, reaching the sound of the inner nature, and the free and happy rock music connect you and nature. In the very close and natural scene Harmony and resonance.

Between the wetland stage created by Mr. Turtle, Mr. Turtle re -adapted "Smile", "Sturgeon Dance", "Boys Don't Cry", and wrote down the dream of everyone's midsummer night; If the flowers, my city, and "passing the earth", in the singing of the forest, every person who lives in life is cured and bright.

The group of Zhang Yixing and Mr. Turtle explained the design concept of Fila Originale's "World Citizen" series of regenerative environmental protection clothing, and shared their own low -carbon life tricks. During the interactive link, Zhang Yixing participated in the interactive game of garbage classification, and brought a segment of improvisation with life waste, and also exchanged sustainable concepts and lifestyle with environmental protection public welfare practitioners.

In addition to expressing environmental protection with music, Zhang Yixing, Yu Kewei, and Mr. Hai Turtle band also gave some environmental thinking in the interaction.

"As a world citizen, we must take on the obligation to protect the earth, and this set of wearing itself is a good demonstration of using the product in the secondary cycle, and it is practicing a low -carbon life when wearing it." Zhang Yixing said that he usually pays attention to saving electricity. If he has time, he will cook himself to reduce the use of disposable tableware. "Charity and environmental protection often start with small things and start with everyone. Work hard to protect the same earth together. "This coincides with Yu Kewei's point of view. She believes:" If everyone starts from small things in life, practice low -carbon life, protects us on the same earth, and believes that the future will be in the future. Getting better and better."

In recent years, issues such as global energy crisis, environmental deterioration, and climate warming have gradually attracted the attention of the public. The "double carbon" goals of carbon peaks and carbon neutrality have also become popular. In this context, a sports brand, such as FILA, has always actively fulfilled social responsibility, has become a deserved meaning to integrate sustainable fashion into the century -old Italian elegance.

Let the green notes sing the sky in the era, FILA calls you to be "world citizen"

As early as 2021, FILA has launched ESG's sustainable development projects, leading the healthy development of the industry from the three dimensions of goods, production and retail. "Carbon followed elegance and light life" is the core concept of FILA trying to pass to the public.

By this concert, Zhang Yixing, the FILA spokesperson and FILA MIX in charge, appeared in the live broadcast of the world's first Filaoriginale World Citizens' Environmental Protection Series. Successful star marketing has given clothing and unique temperament and story.

This series adheres to the ECO-FASHION concept of environmental protection and fashion. In the design, a large number of elements are integrated into the earth, environmental protection and other elements, bringing people to approach nature, feeling the beauty of nature, highlighting the decompression of every earth citizen for the earth's environment, protecting us so much on us. The responsibility of the mother star.

In terms of clothing materials, use the waste plastic bottle and yarn for regeneration and weaving garments. While reducing carbon emissions, it reduces the destruction of the abandoned materials to the environment, allows high street fashion and environmental protection to organically organically organically organize it. Find a new form of life of cycle use and reduction of low -carbon. The overall outdoor style of clothing encourages everyone to get close to nature and appreciate the beauty of nature.

Zhang Yixing's FILA SLAM22 breathing panel shoes on the spot are also another highlight of the event. The shoes are incorporated into the high street fashion style of the high streets that are popular with young people. The classic basketball shoes of FILA 80s are used as a blueprint to strengthen the outline of the upper. The sole is equipped with FILA respiratory technology that has obtained a new patent of China. The unique "Tesla valve" accelerates the exhaust structure, which effectively degrades and cools down. Stability and comfort.

Today, the concept of low -carbon environmental protection is becoming increasingly rooted in people's hearts, and the holding of FILA environmental camping concerts has added some green notes to the tide of this era.FILA hopes to use this unique concert to the power of music to evoke more people's attention to the sustainable development of sports brands. Together with FILA, actively "carbon followed and elegant new life" to be a qualified "world worldcitizen".Friends who have been planted by Zhang Yixing's "World Citizen" series, can log in to the Tmall Super Brand on August 8 to join the ranks of snap -up, together "carbon followed elegance and light life".

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