China Animation Creation Forum: The mission and care of animation

Focusing on the core of animation content creation, explore the animation creativity, stories, and art styles, how to tap the heritage and elements from the Chinese nation, culture, and history, show the spirit of Chinese spirit, Chinese style, and Chinese image, truly realize Chinese culture self -confidence, and for young people Children and Chinese audiences have created more outstanding works that convey Chinese excellent traditional culture and socialist core values.

Creative forum

Professor of the School of Animation and Digital Art of Communication University of China

Wang Lei

The adaptation is based on existing cultural elements, worldviews, and roles. It also needs to be roughly according to the existing plots, or strongly related to the existing plot. For example, the Nazha devil has fallen into the world. Although it is adapted, it will re -interpret the theme.

Differential thinking is different, the theme of the plot is new, but the cultural elements and worldview elements are borrowed. For example, the Journey to the West that we are familiar with is very typical created by pushing ways. This method should also be a method that can be adopted by the current animation. This method has both cultural elements and can adapt to contemporary audiences. I personally think that it is a very desirable creative path.

Professor of Digital Arts at Peking University Software and Microelectronics Institute

Graduate mentor Wang Wei

Comic comics are China's unique artistic expression. The narrative skills can be obtained from the comic comics, and we should also give our unique cultural connotation-red culture to generations through China's unique art form education. Just like when we were young, the enlightenment education brought by the villain's book was profound and far -reaching. Taking heroes as examples, learning heroic deeds, useful people who are like heroes, and heroes who must do heroes. "Huang Jiguang", "Great Wall of Person", "Red Lady Army", "Heroes", "Island Qionghua", "Lonely Heroes", "Sister Qiongqiao", etc., red memories, red stories, red villains, are our unique cultural connotation anime works Essence The red blood veins inherit the red spirit, inherit the spirit of the red, do things that have meaning to the motherland for a lifetime, and be a person who contributes to the construction of the motherland.

Founder and President of Chasing Light Animation

Animated producer Yuzhou

As the educated culture of the Chinese, from a young age, the culture of ears and ears, what we can do well is the story of Chinese.

The target audience of creation has been turned from the family item. But it is not to say that it is not created for family audiences. First of all, the young audience will be the target audience, but at the same time, we must also take into account the family audience.

In fact, for an animated film company, a team, your first successful work is very important. This means that one of your entrepreneurial teams through exploration. Through the failure of the previous experience, everyone's sorrows, and constant efforts have found the path of both art and business success. Another point is that the audience started to recognize you. After the first work, your audience fan foundation is slowly established.

Chinese animators are very persistent in their dreams and their careers, with a kind of persistence. Of course, there are many happy and team -sharing forces in the process.

Film and Television Advertising, Animation Director Tian Miaozi

Animation and real people interact, and the difficulty is not to buckle green, because the green solution is mature. But how to make people interact well with interactive characters is a very difficult thing. The technology we used at that time was the actor's performance. The things we watched had taken shape so that we could control the performance. Otherwise, it would be harder to control it later. I think it is difficult to synthesize and interactivity.

Jiang Hui, president of Youmeng Film,

The core users of the Chinese film market are still young people. In this part of the young people, as they gradually set up families, more and more young families bring their own children. The consumption of family films will grow in the next 5-10 years. space.

In the future, there are more and more demands for creative and creative talents, and the core requirements of technical development and technical research and development personnel will become higher and higher. This is an industrialized system we are concerned about. How to help achieve a faster operation through the current industrialization system, it is also an important direction for us to think when doing projects.

Ink animation represents the very big characteristics of Chinese animation in the last century, but if pure ink animation has no way to meet the requirements of the audience on the details of the picture, because it is too artistic, especially for the expression of the story Therefore, we find the feeling of walking in the watercolor, and closer to the more popular young people who are more popular now.

Comicist, animation director Yin Chuan

I think animation is a movie subject, and comics are literary subjects, and literary subjects are not painting.

My award -winning work "Passing", discussed all kinds of people in Beijing Beipiao before 2008. They have a love together and have their ideal longing. Midnight Radio talks about the women in the workplace. At the age of age, women in all strata are treated with love, how to treat feelings, how to treat marriage, how to treat families, and explore these issues. Because I have been doing early work, including script, division, director's work, including the work created by cartoonists, and I am more concerned about the issues, can I do more good works for adults? In other words, do some good works for young people who are about to be an adult. This is what I have been exploring and always doing.

Teachers, animation directors, designers of the Central Academy of Fine Arts

Guo Bin

The original power is your true love. I really like this subject. I really like this content and naturally have a stronger motivation. I have done an original and do all kinds of themes, have done martial arts, science fiction, have done everything, but there are no good results, but when doing what I really like, whether it is from the market or the audience’s feedback from the audience A rich and rich return. Dean and doctoral supervisor of the Beijing Academy of Film Academy

Li Jianping, President of Beijing Film and Television Animation Association

The entire development of Chinese animation, whether it is art films, commercial films, promotional films, including related creations, in fact, everyone is adhering to the Chinese animation school. What does the Chinese Animation School mean? It is national style. We finally create our own works, so we must innovate the spread of outstanding national culture and tell the beautiful Chinese story.

There are actually many types of animation. I summarize one is cultural encouragement, so that everyone can see the cultural brilliant through animation works and strengthen the cultural self -confidence of the nation. Another is aesthetic leading role, and the animation is the beauty of the subject matter and the beauty of expression.

Animation is an art that is unbelievable. It is completely relying on people's creation and design to create image performance, but it is inseparable from all life, history, real life, and an imagination of future life. Chinese story. Chinese culture cannot only be equal to traditional culture. So the expression of diversity is what we have to do. There are still many types, including the type of subject matter.

The so -called image in the traditional Chinese culture is deeply rooted in people's hearts. How to inherit it, but also expressed according to the concepts and impressions of everyone, and at the same time give new life and new values.

Participating guests

All creative themes come from the people. Chinese animators must adhere to the people -centered creative orientation, the subject matter must be taken from the people, the creation must face the people, and the content must be able to withstand the inspection of the people. China's theme resources are very rich. We must persist in grasping the pulse of the times, showing the feelings of the family, and creating an excellent animated drama cluster with good ideological and artistic nature. At the same time, comprehensively improve the production capacity of animation creation, public service capabilities and international communication capabilities, so that China's animation level is higher.

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