More than 20 queues to be broadcast, Xianxia drama "Fake Back Spring"

[Global Times special reporter Chen Wen] Is Xianxia drama back spring? According to the data of Cat's Eye Platform, Yang Zi and Ren Jialun's "Agarwood Ru Dandle" has occupied the top of the entire network for 13 consecutive days. At present, more than 20 Xianxia dramas are broadcast, "Star Luo Ning Sugar", "Please Jun", "Jade Bone", "Dust Fate", "Guarding Heart" and "Moon Songxing" are expected to be broadcast within the year. In addition, Yang Mi and Gong Jun starred in the "Moon Red Articles" series of "Fox Demon Little Madrid" series.

Judging from the broadcasting, preparing, and starting shooting, it can be said that "Xianxia drama has returned to spring." However, although the trend of Xianxia drama looks aggressive, most of these episodes are still in a strange circle: the worldview structure is magnificent, but it is difficult to land; In the end, only fans worked hard to praise idols and do data. The actual broadcast effect was limited to the fan circle -the traffic data can be basic guarantee, but it is difficult to produce explosive models.

"Agarwood Like Dandy" stills

Xianxia drama has become a cost -effective film and television creation type with relatively fixed creative ideas and costs. The story of Xianxia drama began in 2005 "The Legend of Xian Jian Qi Xia". As the "post -90s" fairy heroes, the "immortal" of that year also fell in love, and the essence of the episode is still the story of the town having Li Xiaoyao growing up to save the heroes. Nine years later, "Gu Jian Qi Tan" has popular many protagonists, and even Chen Weiting and Dili Reba who play the supporting role have become popular, and Xianxia drama enters the uplink cycle. The combination of this "big IP+traffic star" can be very high, but the subsequent "Qingyun Zhi" and "Shushan War" are mediocre, but "Flower Thousand Bone" and "Three Miles of Three Miles of Peach Blossoms" is a big fire. In the past few years, the basic model of Xianxia drama: the world view of "all seas and eight shortages", the teacher and apprentice in love and the theme song. With the increasingly pleasing female audience, the story level has also begun to bid to the emotional line from the "right and evil war".

There are also audiences who have changed with Xianxia drama. 6 years ago when "Qing Yun Zhi" was broadcast, there were too many audiences who were dissatisfied with emotional scenes, which affected the original temperament; when the drama such as "Knowing with the Jun" this year, the audience's questioning became "why the emotional line of the male and female heroes promotes the promotion of the emotional line So slow "" I just want to hurry up CP. " With traffic and big data guidance, the platform also voted for it. The "Three Lives and Three" narrative method created by "Three Life Three Miles and Ten Miles of Peach Blossoms", solving the problem of limited emotional drama lengths- "Liuli", "Eternal Dust", "Knowing with the Jun", "Agarwood like Dedication" and other dramas. The reincarnation plot of "Love You Three Life".

The setting of various fairy characters is also more and more satisfactory: the heroine is almost all high -cold "fairy masters" and "emperor". Almost all the heroines are the "rookie" that does not understand love in the opening. Identity, and "demons" have become "tool people" who promote the emotional upgrades of the protagonists and give up their righteousness. The characters are similar and the story line is thin, and the world view of Xianxia drama is constantly becoming "narrow". After the "Agarwood is like dandruff", some netizens spit out: the taste of "funeral" is still familiar. Behind this is the "Wonderland Studio Wind" of Xianxia drama removing real scenes. As Zhang Weijian ridiculed during the variety show, "The clothes of our fairy were green, and now they have uniforms in heaven.

In addition to the convergence of the shape, Xianxia drama has also begun to be the same in the design of the drama. In the past, Hu Ge's fighting in "The Legend of the Fairy Sword" has changed many changes. Even if you rely on special effects substitutes, you can see that the movement of the movement is the strength; now the protagonist only uses the sleeves of the sleeve, and the enemy falls down.

It can be said that today's Xianxia drama has lost "Xia" and "human flavor", only the fairy wars of the fairy demon war and the love of the tenth life of tens of thousands of years left. From the market perspective, the audience, especially the younger generation, still buys a fairy story with a strong sense of CP and emotional. Every summer, the explosive models still cannot escape the theme of Xianxia. Whether it is "85 Flowers", "90 Flowers" or "95 Flowers", some actors know that the role of Xianxia drama is empty, or it is not wrong. From another perspective, for the stars that are not solid in acting skills, Xianxia drama is relatively safe. The same is true for the platform.

Finally, a suggestion is that Xianxia drama is not as good as "immortal drama" or "god love drama". After all, only in the world of love, it is not called "Xia".

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