Tomato novel IP adaptation short drama "My Battle of My Boyfriend" is launched today

Popular web's IP adaptation short drama has become a new trend of the film and television industry. Today, the short drama "My Boyfriend" starring Tomato Novels, Lehua Entertainment, Jiangsu Radio and Television Network Products, starring Jin Hanhan and Jiang Xinyi was launched on Tencent Video. The short drama is adapted from the original IP "Scholars' Love Raiders", which tells the story of a highly sweet love story of the campus of the engineering design department female god Su Ziyi (Jin Jihan) and the precious son of the art department Ye Juncheng (Jiang Xinyu).

In the play, the heroine's actor Jin Han is a member of the women's singing and jumping group name. "One -half of my boyfriend" is also the first time she appeared on the screen in the form of a short drama.

As the IP copyright party of "One -half of my boyfriend", tomato novels have been trying to adapt the novel into a conversion link for micro -drama since 2020. At present, tomato novels have reached cooperation with multiple media platforms, film and television companies, and MCN institutions to jointly explore the path of IP short dramas. Popular works.

So far, Tomato novels have more than ten IP adaptation short dramas. Among them, "This male lead is a bit cold" has exceeded one billion yuan on the fast -hand platform, which is one of the shortest players on the fast -handed platform. At present, tomato novels already have mature IP adaptation capabilities, and it will not be ruled out in the future.

Cover reporter Guo Wenjuan

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