What does the animation turn on the popularity of "Breaking the Sky Year", what does animation mean?

Text | Zero One

In the summer of this year, the IP "Breaking the Sky" once again became the backbone of the Guoman Fan Opera market. The "Broken Sky Origin", which was launched on July 17, remakes the origin of the story. The original scene of Nalan's remarriage and Han Feng's backbone medicine can be reappeared wonderfully. It is more delicate. According to the statistics of "Bone Duo Guoman", within a single week from July 18th to 24th, the "Origin" was far ahead with a maximum of 24,000 thermal fault formats.

Almost seamlessly connected the "Origin", "Fighting the Sky Year" set off a more popular upsurge. On July 31st, it not only quickly reached the Tencent Video Anime Search List, but also surpassed a large number of popular drama in the station and jumped to the top of Tencent Video Hot Search List. The height is evident.

Why does "Nian Fan" gain the popularity of general Guo Fan drama? For the national -level IP of "Breaking the Sky", how will the industry trend of animation adaptations change?

Increase the texture, "Breaking the Sky Year" will continue the head of the head of the head of the head

At the beginning of the year, the production team gave the long -awaited audience's "materials" special effects. In the first episode, the urgent moment when Xiao Yan tamed the heartfan in advance, the people of Canaan College were printing the formation of the flame python that tried to seal the heart of the meteorite. Shock. Xiao Yan kept flashing in the air, leaving the plot suspense at the moment when he was about to be swallowed by the python.

The exquisite and shocking fighting design and special effects production have always been the signboard of the "Breaking the Sky" series. The previous special article "The Three -Year Covenant" received a high score of 8.6 in Douban. A large part of the reason is that the fighting special effects that far exceeded the expectations of the audience -Xiao Yanfo's anger lotus blooms, and there are more than Nalan Yanran at the same time. It shows his mood from resentment to relief. Since then, Yun Lanzong has left Xiao Yan, Hai Bodong, Ling Ying and other fighting emperors have shot one after another, but the old master Yunshan easily defeated the two. Visually, the production team emphasized the different attributes and moves of Xiao Yan, Haibo Dong, and Ling Ying, and avoided the homogeneity of some 3D fantasy works. It highlights the oppression of Yunshan as Douzong, and also adds high -name scenes to the high -name scenes of Yunshan attached to Yunshan.

The special effects production of "Nian Fan" is still innovative in many details. The production team chooses to show the strength of falling heart inflammation at the beginning of the first episode. Freshly, and from the previous official special effects trailers, the year of the year will also present the sense of speed of "three thousand thunder" electric flash thunder, the different styles of the new character style of the Canaan College, and the spectacular shock of the Tianbritish gas tower. Essence Xiao Yan's original big move "Buddha Angry Lotus" will also have a new form. The producer also visually shows a more fine fire lotus special effect through a slow shot.

The fighting design and special effects presentation of the fantasy 3D animation have always been a major focus affecting the reputation of the work. For the IP of "Breaking the Sky", in fact, there are many difficulties in creating: how to show the "bucket" scene that is increasingly set? How to realize the conversion from the words of the sky to the audiovisual language? How to present the sense of power, speed, destructive power, and pressure of fighting movement? How does the special effect aesthetic style be consistent with the character? The "Broken Sky" series can be famous with the level of fighting special effects. It is necessary to carefully design, repeat polish, and have in -depth understanding of the original.

"Nian Fan" undertakes the special "Three -year Covenant" in the plot. Xiao Yan went to Canaan Academy in order to help the medicine redefine the flesh to continue looking for different fires in order to help medicine. The first three episodes set up suspense in advance. The forces of the soul temple played for the first time. The character of the blood of the father and son was enriched. force. This narrative rhythm has also gained a lot of netizens. Some Douban commented: "This plot is too compact, the unimportant plot directly passed the ink painting with a stroke. , Very sense of substitution. "

After many changes in the fourth season and "Three -Year Covenant", Xiao Yan finally left the old Tujiama Empire, which also means that the protagonist has grown up in a phased growth and will grow from the "boy" to set foot on the "strong" to set foot on the "strong" "The path of the person" is facing a larger world. Judging from the preview, Xiao Yan in Canaan Academy will also usher in multiple wars, and the relationship with Music and Merbisha will also make great progress, and the expectations of the audience will continue to increase.

Whether it is the level of special effects or narrative capabilities, the "Broken Sky" series has not stopped at the high starting point of the original IP, but is constantly seeking the advancement of animation creation. This may be that this IP can continuously enhance the perception and allow the original fans and the general animation audience to continue to join the important driving force of watching the group.

The animation explosion is frequent, behind the 13 -year -old IP accumulation

"Breaking the Sky" is the masterpiece of the silkworm potatoes. From the start of the Chinese website in 2009, it has been serialized at the starting point. It has been 13 years today. There are a large number of readers. In the East of the East, 30 years in Hexi, Mo Bullying the poor "I don't know how many years of light readers have been ignited. From novels to animation comics, it can be said that it is a national IP that accompanies a generation to grow.

In the first season of "Breaking the Sky", in 2017, the domestic network 3D animation market is still in its infancy, and it can become the most played animation with the average number of playback volume of more than 100 million yuan. "Breaking the Sky" IP can be said to be the pioneer of the 3D animation boom, and it is also the "top card" of reading in the field of IP development. In the fourth quarter of 2021 and the special article "Three -Year Covenant", the reputation was excellent. In 2022, "Origin" and "Year Fan" also arrived as expected. The output stability of the series of animations has also been verified by the market. Therefore, now "Breaking the Sky" has already broken through the category of web articles, and has also become one of the head IPs in the field of Chinese animation. It has stabilized the head of Guoman, and together with the "Douro Continent" series of animations. Guoman Double Fighting. " In May of this year, the statue of Queen Merdustus was released at 688 sets, and it was sold out in just 40 minutes after the opening of the pre -sale. From the popularity of the derivative market, this animation IP has been deeply rooted.

On the other hand, in recent years, the development of domestic animation can be described in rapidly. If it is said that in the early days of the industry around 2017, the audience will also open the "Guoman" word -of -mouth network. Today's audience's aesthetic standards may be more and more stringent. Bone Duo data shows that a total of 60 3D Guoman works were launched in 2021. In 2019, there are only 29 new numbers on the 3D Guoman. It can be seen that the content of the content of the animation industry has increased rapidly.

In the case of such fierce competition, from 2021 "The Fourth Season of Fighting the Sky" and "Three Years of Fighting the Sky", the "Season 4 of the Star" and "The Third Season of Martial Arts" have continued at a high quality. Now "Fighting the Sky" and "Fighting the Sky Year" is hot in the summer.

These explosive models are adapted from the web IP, and it can be seen that the quality of the boutique network IP as the value of animation creative source. The animation can pixel the magnificent fantasy world and the hearty fighting fighter in the web IP, while the web IP can bring the "good story" verified by the reader to the animation, which not only means a certain audience foundation, but also the scarcity of the industry in the industry. "Creative source".

What exactly is the animation in "Big Reading"?

The adaptation of the web IP is not new, but the film and television and animation explosion adapted from the web IP change from "occasion" to "normal", which is the phenomenon that has only appeared in recent years. In the early years, the IP adaptation in the industry was often the one -way model of "copyright". The quality of the work rely entirely on the performance of the production company. Different works under the same IP could not form linkage. The market portrayal.

To a large extent, such adaptation goals are single, mainly based on the fan base of the original IP to carry out one -way "heat consumption" of the original IP. However, the longer and reasonable realization of IP value should be obviously two -way -under top -level planning, each form of comics, animation, film and television, games, etc. The "joint effect".

This is actually exactly the effect that the reading of the "Big Reading" strategy released in 2021. This strategy clearly emphasizes the use of network literature as the cornerstone, IP development as a driving force, and openly build an IP with the entire industry partners to build an IP with the entire industry partners. Ecological business matrix -in recent years, film and television dramas such as "Qingyu Years", "Resessive", "Douro Continent" have become high in the market. The unified, series, and high standard development of animations such as Wife and Food "are all reflected in the continuous emergence of high -quality IP under the strategy of reading.

However, from the "scattered" and "respective war" to the development model with global scheduling and top -level design, it also means that the quality requirements of adapting this link will be significantly improved -to refine the core charm and connotation of IP's core charm and connotation, which will not be imposed. Subverse, at the same time, we must also pursue texture to enhance the influence of the work. The explosive models must be available, but also normalize. From this perspective, the word -of -mouth breakthrough in the "Three -year Covenant of the Sky" and the popularity of "Breaking the Fighting Sky" are all concentrated reflection of the content of the content of the content.

Under the ideal network IP development ecosystem, the popular art forms such as animation, film and television are the "amplifiers" of IP, which can spread the IP audience from the field of network texts to as much as possible. The animation development direction of the web also has its own unique advantages. The audience of real -life film and television may be wider than, but there are many restrictions on funds, technology, actors, and visual expression. A large number of web IP belongs to the fantasy of building a new worldview The subject matter, the content is empty, and the animation is just an artistic form that "build a new world" from scratch. Through the latest 3D engine technology, such as many scenes in "Breaking the Sky" can be presented In fact, many readers lamented the major events of "a lifetime".

The rise of the online animation market is not long. According to data from the "China Network Copyright Industry Development Report", the size of China's online animation market reached 20.52 billion yuan in 2020, which was nearly four times the market size in 2016. During the 2020 epidemic, the scale of the two -dimensional content social media discussed the scale The year -on -year increased by 75%; the statistics of Gu Duo Guoman, the new number of newly reached a new high in the Guoman drama in 2021, these numbers can be seen that the market is still in a "rising period."

Therefore, it is difficult for us to predict the "upper limit" of the domestic animation drama market at this stage, but the boutique IP development strategy based on the "big reading" ecosystem, the first opportunity occupied in the animation industry has been accompanied by the explosion of "Breaking the Sky" and other explosionThe stable launch of the model has gradually appeared.*Original articles, reprinting needs to indicate the source

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