Shen Teng, this time is the first?

Happy twist?

"Teng content" refers to how much actor Shen Teng's drama is in a movie.

Generally speaking, the higher the "tap content", the more vulnerable to the expectations and praise of the audience, and the higher the box office, vice versa.

"Hello Hug", "Hello, Li Huanying" and "Four Seas" and other films have put the information starring Shen Teng in the announcement, but the ultimate "tap content" is low, which makes the audience dissatisfaction.

The most outrageous is the movie "No Set in the Sun" that was released last year. There were still stills in the poster during the promotion period. After the film was released, the audience found that Shen Teng's picture was only 4 minutes. How to appear.

Poster of "Never Falling Hotel". Photo/"Never Fall Hotel" official Weibo

When Zhejiang Happy Twist Film Co., Ltd. (hereinafter referred to as "Happy Twist") was announced, the main creative team stated that the film's film "100%of the tactics" is true.

Five days of release, "Lone Moon" has won more than 1.1 billion yuan box office, and even refreshed the proportion of domestic movies. The proportion of box office in a single day reached 93.4%. Soon the platform predicts that the final box office of "Lone Moon" will exceed the 4 billion yuan mark, and it can even challenge 5 billion yuan of single -film box office results.

Is it all because of Shen Teng?

"Lone Moon" is not the standard

"The row rate is more than 90%, and the seat rate exceeds 80%. Thank you for" Lone Moon "." Two days after the "Lone Moon" was released, the person in charge of a Beijing chain cinema released the above developments in his circle of friends.

"It has been a long time since I have seen such scenes. I just concluded only the box office and seat rate of" Lone Moon ", thinking that the movie summer market will be completely recovered, and it is still not rational." Weekly said.

According to the aforementioned interviewees, "Products for Happy Twist", "100%of the Teng Meits", "Shen Teng Ma Lili will join forces again after 7 years", "science fiction+comedy theme" elements with box office appeal to a film to a film In the end, the result of the big box office sales was not accidental but inevitable.

"If this configuration, if the audience still does not come to the cinema to watch movies, I can't think of any videos to invite the audience, but not all films have such a appeal."

From the perspective of cumulative box office, the highest domestic box office actors are Wu Jing, Shen Teng, and Huang Bo, respectively, with 29.2 billion box office, 23.6 billion box office and 18.2 billion box office. Coupled with Xu Yan, these four are the "four domestic movie box office gravida straw" in the audience.

If the "Lone Moon" finally has more than 5 billion yuan in the box office, Shen Teng will have the opportunity to challenge Wu Jing's top position.

When "Wandering Earth" proves his success, the audience has always had high expectations for domestic science fiction movies. Although the science fiction movie "Shanghai Fortress" released in 2019 disappointed the audience, a large part of the audience still treats science fiction The subjective film leaves expectations and feelings.

In the same circumstances, the audience is more willing to watch a movie with a sound and photoelectric effect in the cinema, rather than a film that can enjoy on the sofa.

Comedy is a type of subject matter that has repeatedly proved excessive value in the market in recent years. The audience does not need to accept too much values ​​output and speculative analysis. Compared with those brain -burning, heavy, uncomfortable films, comedy It is easier to get closer to ordinary audience groups, thereby generating the greatest box office value.

This shows the attractiveness of "science fiction+comedy" to the audience. But in fact, it is not easy to combine these two subjects. Not long ago, director Chen Sicheng and actor Huang Bo brought the audience "Mozart of Outer Space" for 18 days to achieve only 221 million box office. The childishness, the lack of logic, and the exaggerated performance of the characters have reduced the comedy into a farce. It is the reason why the audience believes that "Mozart in the outer space" box office double rollover.

In domestic movies, the theme of "science fiction+comedy" is not new. "Incredible", "Fall from Tianer" and "Machine Man" are similar themes, but the artistic standards are uneven, science fiction special effects scribble, comedy links are superficial. It can be seen that it is not easy to finally present a film that is truly recognized by the audience.

In the eyes of many industry insiders, it was not until 2019 that "Crazy Alien" directed by Ning Hao really made the "science fiction+comedy" see the possibility of success in the box office.

One of the starring actors and Shen Teng.

Unlike "Crazy Alien", the partner standing beside him in "Lone Moon" is not Huang Bo and Xu Yan, but Ma Li. appetite.

Not so science fiction and less comedy

"Lone Moon" is adapted from the comic works of the same name by Korean cartoonist Zhao Shi. The film tells that one day in the future, in order to prevent meteorites from hitting the earth, scientists from all over the world perform a "Monthly Shield Project" in the moon. The shield allows the moon to resist meteorites, thereby protecting the earth. When the plan was successful, the huge meteorite came to attack the moon in advance. All members of the base were evacuated except for Shen Teng's Dugu Moon, and he became the last human on the moon.

The film starts around the lonely life of Dugu Moon and a kangaroo named "Gangzi" in the lonely life on the moon. Duguyue has been promoted as a hero to the event of really becoming a hero who saves the earth.

In the original comics, there is no role in Ma Lanxing played by Ma Li. In the movie version, Ma Lanxing runs through the film through the screen signal and Duguyue's emotional clues. With the high box office, there were two kinds of doubts.

A voice comes from science fiction movie enthusiasts. They believe that the science fiction bridge section in "Lone Moon" is not hard enough. Whether it is "retrograde chasing the sunlight" or "using flashlights on the earth to see the moon to the moon" Two instead of science fiction, a lot of content that does not meet physical settings disappoint them.

Another voice comes from comedy movie enthusiasts, the setting of "happy head and sorrow" and a large number of "tears" in the middle made them think Twist ".

The film does not reach the extreme in the dimensions of science fiction and comedy, but compared with the previous film production of happy twists, the investment in "Lone Moon" is already huge.

Whether it is the action capture of the kangaroos, the scene of the moon, and the perspective of the main actor to perform emotions in the green cloth performance, the production of "Lone Moon" is a big conclusion. As for the sci -fi hard core, The team's thinking about the film.

"Lone Moon" shooting tidbits. Figure/"Lone Moon" official Weibo

Last year, the Hollywood science fiction movie "Sand Dune" was defeated at the box office in the Mainland. It can be seen that the market accepts the acceptance of this "hardness" science fiction movie. In the case of unspoken industry, to shoot the content of the niche market, it may gain some reputation, but it is not good for its own brand and movie market.

The problem of comedy is not happy. From the perspective of the film critic sledgehammer, some audiences are "bad" by fast -paced burdens and sketch movies.

"People are more accustomed to smiling points faster and densely, and even think that a 90 -minute video should be like a short video of 3 minutes, and the joke is simple and rude. content."

Although the whole article of "Lone Moon" is packaged in the coat of "science fiction+comedy", there are many ridicule and irony of some realistic problems. These contents are cleverly integrated into the film.

"If you only feel the" not enough science fiction "or 'not comedy', then it is a bit regrettable for the audience." The sledgehammer said to China News Weekly.

Happy twist, a showdown

Happy Twist is no longer happy, not the feedback from the audience after the release of "Lone Moon", but the views that have been circulating in the world in recent years.

In fact, there are only 4 movies made by Happy Twist, and there are only 4 "Lone Moon". Twist movies, just used the happy Twist signing actor, or happy Twist as one of the producers.

From the perspective of the 4 happy twist movies, "Lone Moon" has a clear change, that is, the top three are works adapted from the excessive value on the stage of the drama, and "Lone Moon" is South Korea. Comic adaptation.

Earlier, the highly voiced twist drama "Earl of Oolongshan" did not have been film and television. Shen Teng had responded that the work was too large to shoot, so he chose "Charlotte's Trouble".

The adaptation mode has always been the magic weapon of happy twist. The two "Happy Twist" movies, "The Richest Man of Xihong City" and "The Killer's Not Calm", also belong to the adaptation. The former is adapted from the American comedy movie "Brust's Million Cai Cai", and the latter is adapted from the Japanese comedy movie "Magic Moment". Without the drama as the foundation, the imported IP adaptation is also feasible.

Like many art groups, in recent years, Happy Twist has also suffered from people's loss. Actor Wang Ning, screenwriter director Yan Fei and Peng Damo have left. The actor Wei Xiang, the contract expired in 2018, also joined the West Hong City Film and Television founded by Yan Fei and Peng Da Mo. Happy Twist became its shareholder in the form of capital injection.

Although happy twist intends to cultivate young people through their own resources, for this reason, it even produced a group comprehensive called "Twist Happy" through the video platform. In the program, Shen Teng exhausted his best, and he had memories and killing+ Feelings, but in the end the variety show is still unsatisfactory.

Some audience commented: "Twist is happy" is a group of interesting people who participated in a boring show. "

In the end, whether it was Allen, Chang Yuan, or Huang Cailun and other young actors, they did not recognize the audience in the end. After walking around, Happy Twist finally understood that except Shen Teng and Ma Li, others could not support a considerable business work independently.

In the words played by Shen Teng, happy twist is now "I don't pretend, I'm a showdown."

Stills of "The Richest Man of Xihong City". Figure/Video Screenshot

After the high box office of "Lone Moon", there are still a lot of hidden concerns. Although Shen Teng and Ma Li are liked by the audience in the box office and word of mouth, the performance style has entered a relatively small space over the years. Shen Teng's routine of "pretending to be handsome, beaten face, and then achieving a counterattack" has been familiar with the audience, and Mali seems to only jump repeatedly in the two faces of "domineering heroine and savage girlfriend".

In addition to the two protagonists of Shen Teng and Ma Li, Chang Yuan and Huang Celun returned to their familiar positions, saying the lines they used to their habits, playing the role of their own habits.Completed his own transfer work.The film can still see the shadow of sketches in the treatment of some bridge sections as a whole, and everything has returned to the comfort zone of happy twist.Instead, it was Huang Zitao. He wore wigs and took a bite of Qingdao dialects and dedicated a few wonderful groups.

In the film, Du Guyue, played by Shen Teng, used the saying of "good news, one bad news" to create laughter and tears, and "Lone Moon" also brought good news and bad news to the domestic film market.

The good news is that a domestic film with reliable quality and truly selling blocks appeared in this summer.

The bad news is that when the happy twist returns to the comfort zone, who will become the next one to take a step forward?

Author: [email protected])

Edit: Hu Yun

Operation editor: Xiao Ran

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