Report: After 00, the musician Cheng Cheng Creative Creation is the main force. The strong "Chinese style" characteristics are obvious.

Cover Journalist Fu Wenchao

On June 16, Netease Cloud Music released the "Chinese Rap Music Report (2022)". The data shows that the post -00 musicians became the main force of rap creation, accounting for over 3/4. Since 2020, rap has become the second song of the platform's playback volume, which has greatly enriched the diversity of Chinese original music.

The report shows that at the topic of the song content, "dream" was repeatedly mentioned by Chinese rapper. In the most popular Chinese rap songs in the past 5 years, dream -related issues have continued to rank high, and one of each of the five songs describes dreams. At the same time, the presence of "money and luxury cars" declined significantly, and the number of songs mentioned in related content dropped from 10%in 2016 to 3%in 2021.

It is worth noting that the integration of Chinese rap music with traditional Chinese culture and regional culture makes it have a strong "Chinese style" characteristics. Rap musicians take the stone of local culture and cut the jade of "national wind rap". There is both chivalry and gallbladder expressions, such as the self -made program "The Symbols that have never been forgotten" to realize the cross -border fusion of opera and rap. There are also many explorations of urban cultural texture. As of the end of 2021, there were hundreds of millions of cities on the platform's cities on the platform.

In the past, people's perceptions of rapper came from abroad, and there was a stereotype of "low education rap". The survey data shows that the proportion of bachelor degree or above in the new generation of Chinese rapper accounted for nearly half, reaching 48%. Yang He Su, Liu Baixin, and many high -degree Rapper are becoming the mainstream.

In addition, the current rap musicians have more backgrounds, richer skills, and more flexible commercialization methods. The survey shows that in addition to singing the new generation of rap musicians, they often have a few positions, while mastering lyrics, composition, production, post -production, cover production, publicity and promotion. The new generation of rap musicians also have a strong creative energy and strong expression. 55%of rap musicians can produce works every month.

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