Hefei in the rise of "Youth Culture" has them

If you search for the keyword "Hefei" on station B, you will definitely see a hot video- "Return to the Yangtze River Road". The creative team of the video is a group of young people who come to fat. Beginning this year, they set their sights on Hefei in the rise of the "Youth Culture", and drove the camping experience of the young group through a series of activities and the night riding.

"Return to Yangtze Road"

"Out of the circle" at station B

"Xiaoyaojin's Ferris wheel rotates again, and there are some childhood slippers from the elephant slide. The roadside platform that has been eaten late at night has a new story on the old street and the old street. A road that is always on construction, Like a heart that is always evolving ... "In March of this year, a circle of friends who brushed the screen of" Return to the Yangtze River Road "in Hefei people, on the Bilibili video website, triggered a wave of" Lao Hefei "memories.

"Yangtze Road is not just 'Anhui No. 1 Road' for Hefei, but also connects urban cultural memories in series." Recently, in the We media commune cultural and creative park located near the street, the reporter saw the video from the video. Fang Fang, she is discussing the next event with her colleagues. Talking about this "out of circle", she said that the reason why it can resonate with many people is that everyone sees the memory of the city and the culture of the city in the camera.

In 2021, it ended for many years in Shanghai. Fang Fang chose Hefei as a new "habitat". "At that time, a friend with a good relationship was a self -media in Hefei. After learning that I had the idea of ​​leaving Shanghai, I invited me to Hefei. In this way, we became partners." As a sixth native, we left home. Near and back to the countryside has become the most simple reason for choosing Hefei in Fangfang.

They will see

Turned to "Youth Culture"

"I was still unaccustomed at first. I was particularly impressed. Once I wanted to order a cup of coffee through takeaway, there are very few brands that can be selected."

This incident also made her and her friend Mu Dao a cute idea.

"The development of Hefei in recent years is actually very fast, but there are few exports to discover the quality content of urban culture, urban development, and urban fun. Therefore ——Fine Hefei. "The first issue was to collect Hefei's coffee culture.

For more than half a month, they traveled to more than 20 cafes in the size of the streets of Hefei to interview the way and significance of urban life. As a result, a "Awakening of Hefei Cafe" burst into fire in the circle of friends of Hefei.

"From the grinding time of the first generation, to the first batch of boutique cafes, from FEW, LOOPS to USSTC1958, DOTS ... Now looking back, it is the path of rare pedestrians to walk out of today's garden." According to the introduction of FINE Hefei editor -in -chief, it is also this new attempt that opened them to discover the Hefei culture.

Create a community to drive camping experience,

Ride at night

After the passage was opened, they began to set their sights on the "youth culture" that was vacant in Hefei.

Set up the sky, spread out the climt chair and egg roll table, bring coffee, barbecue and flying trays to a country dozens of kilometers away from the city, try a "camping experience"; a 175G plastic disk, a few young plastic panels, several young people The "flying disk movement" of running, mutual palpitation, and encouragement; the moonlight of the Mid -Autumn Festival organized a cross -type "night riding" in the old city of Luyang ...

"From this year, it can obviously feel that this youth culture of Hefei has risen slowly. For example, the fashionable movements such as camping experience and flying tray began to become hot in Hefei." In the advertisement planning, she quickly seized the opportunity and planned a youth event with the team. "Discovering the culture of a city is obviously not enough to rely on the output of the line+line. Beginning this year, we also organized the 'Haolang Society' to regularly organize some young people to carry out activities, and these activities are also very popular. "

"One thing is very interesting. Our team has a total of 7 people. Except for photography, it is an authentic 'Laosi Fei', and the other six are from other places." Fang Fang introduced that in the team, some people studied in Guangxi and some from the Northeast. From the "inhabiting" to falling in love with Hefei, she only took more than a year. "This year, I can clearly feel the development and change of Hefei."

It is this change that has gradually become a breakthrough in Hefei's "recruiting talents". Hefei News all -media reporter Liu Meimei/Wen interviewee confessed pictures

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