"Mozart in Outer Space" Charity "Going to the countryside"

The 1905 Film Network Specialty Three Three Children who used to be intimate are about to face the suffering of the separation of friends. They reluctantly bid farewell and infinitely attached to the time in front of them.

Suddenly, the windows that had been closed in the room were pushed away. A mysterious alien waved a magic weapon, taking books as a horse, and a bridge was raised in the air outside the window. After "Shuqiao", boarded the dazzling spacecraft, and ran to the Great Wall of Ten Thousand Miles of the Motherland.

At the foot of the Great Wall, everyone looked up at the starry sky and imagined the future ... This fantasy scene comes from the movie "Mozart with an outer space", which contains the innocent emotions of children. Thinking courage.

Recently, "Mozart in Outside" came to the Ningbo countryside for public welfare screening. This public welfare screening activity was sponsored by Beijing Yi Tong Legendary Film and Television Culture Co., Ltd., Wanda Film and Television Media Co., Ltd., Alibaba Film (Beijing) Co., Ltd., and Wuzhou Film Distribution Co., Ltd. This is the first public welfare project of Ali Film's "Tao Ticket Star Light" public welfare screening plan. The film has also become the first movie in the first month of domestic public welfare screening to organize rural areas.

It is understood that the public welfare screening plan of Ali Films "Tao Ticket Starlight Dot" is designed to pay attention to rural children's public welfare film services, and use the advantages of "content+technology" to promote good movies into the countryside and rural children. The cultural life of rural youths accompanies rural children to learn happily and grow up healthy. The first event has 5 games in the Ningbo countryside. In the future, it will also go to more rural areas across the country to organize public welfare screening.

Rural children have always been the key group of social attention. As early as 2010, "children's priority" has been included in the national strategy. Rural children have been written into the Central Document No. 1 and rural revitalization strategic documents many times, and strengthening their care for rural children is an important part of it. However, compared with urban children, the comprehensive level of rural children in my country still has room for improvement.

Public data shows that the average annual growth rate of the comprehensive growth of urban children's development is 2.8%, which is higher than 1.98%of rural children. Including expansion of extracurricular activity resources, there are still many problems in rural children to be resolved.

According to the "China Rural Children's Development Report 2021", my country's rural children's development support system can be divided into two stages.

The first stage (2021-2025) takes the outline of the "Fourteenth Five-Year Plan" as the goal to enhance the level of urban and rural equalization of the children's development system, and realize the transformation of rural children's service groups to all children, rural children's work team to professionalization, rural children in rural children, rural children The welfare system transitions to high -quality.

The second stage (2025-2035) aims at socialist modernization, realizes the equalization of urban and rural development for children's development, the level of children's welfare and protection is more advanced, urban and rural children's education and resources are more balanced, and the growth environment for rural children is better. Getting sense, happiness, and sense of security are deeper.

Wang Zhenyao, Dean of the China Public Welfare Research Institute of Beijing Normal University, said in an interpretation of the "Report" that private institutions should actively cooperate with the government and actively integrate into a large cause. Social organizations participated in the development of children's development. In the future, multi -party cooperation will be required to make hopeful children's causes more powerful in the country.

It is based on the observation of the development of China's public welfare undertakings, especially rural children's public welfare activities. In early July this year, Ali Films officially set up a "Ticket Ticket Starlight Dot" public welfare screening plan, which means "illumination and inclusiveness". Promote the inclusive value of film as a cultural work, so that more children in rural areas can enjoy spiritual guidance and artistic influence.

Throughout the Chinese film market, in 2021, the domestic film box office recorded 39.927 billion yuan, and the total box office of the year received 47.258 billion yuan, of which 48.3%of the box office contributions of three to 5 -tier cities were 48.3%. The sinking effect of the film market is significant.

Li Jie, vice chairman of the Alibaba Entertainment ESG Working Committee, bluntly said that the rural market is an important market for the development of Chinese films and should get wider attention and support.

"First of all, there are excellent movie stories in the rural market. Rural revitalization, precision poverty alleviation, and new farmers are the main theme of the development of the times. The grass -roots viewing group, the public welfare and the people and the commercial cinema lines should be handled together, which can jointly promote the formation of multi -level and diversified rural film markets;

Finally, at the moment when the infrastructure of rural films is incomplete, the viewing needs of rural children should not be ignored. High -quality films such as the main theme, science fiction, and Guoman should actively walk to rural children, enhance children's sense of gain, accompany rural children to accompany rural children Happy learning and growing healthy. "

The "Tao Ticket Starlight Dot" public welfare screening plan will focus on the film that is suitable for children to watch.

Take the science fiction comedy "Mozart with Waitong" as an example. The film depends on the parent -child relationship of science. Parenting education should respect the child's growth to the best self, that is, "as children are", rather than mandatory cultivation of children "as parents' wishes." This is a Chinese -style family story that focuses on "Wangzi Jackie Chan". Comedy elements and educational significance coexist. It is very suitable for young people to watch during the holidays.

Li Jie said that Ali Pictures will continue to transport high -quality films to rural areas, convey the positive energy of "small true", and allow more rural children to enjoy the inclusive rights of good movies. This also means that through the market's way of promoting the popularity of public welfare, and nurturing rural children's public welfare activities with a strong sense of social responsibility, the "Ticket Ticket Starlight Dot" public welfare screening plan will give full play to the advantages of Ali's film industry's high -quality content resources and break the view of rural views. The restrictions of the film distance and the venue of movie viewing plays an important role in spreading the film culture in the sinking area, allowing film aesthetics to flow into the fields and mountains, and shine on the young people to thrive.

"Mozart in Outer Space" Ningbo rural screening scene, from time to time, hearty laughter came from time to time.

A parent can't help but feel that this is indeed a very meaningful public welfare viewing activity. I am very busy on weekdays, I don't have time to accompany the child, let alone show him to watch a movie. Such movie watching activities not only provide parents with opportunities to enhance parent -child feelings, but also give them a unique education course. "Parents' responsibility for their children should be selfless support and endless encouragement. It is the best way to help children find a real interest."

A classmate who had just experienced the graduation test admitted that he resonated in the film. The alien Mozart in the play is happy, and Ren Xiaotian can open his heart with him. This reminds him of a friend in his life, and the two will also help each other to make progress together. In his opinion, Ren Xiaotian's getting along with the teacher is very realistic. Ren Dawang's prejudice to save Mozart is even more moving.

As the exclusive support unit of this public welfare screening activity, the film management center of the Central Propaganda Department is the core operating unit of the release of public welfare movies. Rural revitalization.

Zhang Hong, director of the center, said that the film management center of the movie has always adhered to the people -centered service concept, and is committed to providing public welfare screening for the most and most grass -roots audiences, so that everyone can watch movies and optimize movies. This time "Mozart in Outer Space" public welfare screening activity opened a good start for rural children's film public welfare, innovatively met the needs of rural children's "optimistic movies" and enhanced the sense of gain and happiness of rural children. It is worthwhile. Try and promotion in the industry.

The significance of educational significance carried by high -quality movies in public welfare screenings is self -evident.

An immersive light and shadow feast may be a profound parent -child classroom for parents; for children, it may be a beautiful literary work. For a rural family, it is more likely to be a beautiful memory that allows parent -child relationships to be sublimated and allows family members to collectively unforgettable.

Following the rural children's film service, the "Tao Ticket Starlight Dot" public welfare screening plan has now begun. With public welfare points and light and shadow as axis, Chinese films are expected to become an important force to drive rural revitalization. Both shoulders, walking all the way, continuous exploration.

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