The one -sided sides of the Mirror of the top -flow men's group Mirror

Author | Editor Ding Qianwen | Fan Zhihui

On the evening of July 28th, during the concert of the fourth Red Museum (that is, the Red Embrocent Stadium) concert in Hong Kong's popular men's group, a display screen weighing 600 kg suddenly fell and hit two unavoidable dances, causing causing The worst stage accident in the past ten years.

After this incident, it shakes all sectors of Hong Kong to the chief executives Li Jiachao, and from the acting colleagues such as Gu Tianle, and prayed for peace.

Until the official news on July 29, the preliminary investigation screen falling was caused by a break in two connected steel cables. Among the two wounded, one accompanied by mild injuries was not hindered to the hospital; the other well -known Hong Kong dancer A Mo had a serious head and neck injury, which may cause permanent paralysis below the neck. This is undoubtedly a fatal blow for dancers.

In fact, as early as the previous concerts, Mirror and Dance Troupe have suffered different degrees of safety accidents. During the first rehearsal, a dancers were injured due to the organ; during the first official performance, not only the piano equipment was dumb, but the member Jiang Yisheng also fell due to the lifting of the platform. The air drop dropped down the platform, causing arms scratching.

It is worth noting that during the first concert, the dancers have publicly expressed their dissatisfaction with hidden safety hazards in terms of facilities during the first concert. Pay attention to the safety of the scene.

According to the Hong Kong media, Mirror did not take the complete process due to the compact itinerary, and the rehearsal of the concert has not achieved the complete process. In addition, relying on the strong financial telecommunications group behind it, it is likely that the budget deletion and compression costs are used. In the Red Pavilion, which is more than 40 years old, has not really attached great importance to safety. Many fans also scolded the "grass".

At present, Mirror members have not stated their states on various hustle and bustle. Lu Tinghui, general manager of ViuTV and the organizer of the concert, publicly showed up alone, and went to the hospital and the media. Under the intervention of the Hong Kong government, the remaining subcare of the Mirror concert will be canceled to the online live broadcast.

However, for Mirror, this performance accident not only attracted the concern of Hong Kong, but also brought it to the vision of the mainland audience. Prior to this, the Hong Kong top men's team mentioned very little in the Mainland, and it can even be said to be "found out." And Mirror can enter the Red Pavilion to sing, which also makes mainland audiences feel puzzled.

In fact, Mirror's cognitiveness and circle of circles are considered to be polarized between Hong Kong and the Mainland. So, why can't the new generation of Hong Kong represented by Mirror enter the mainland market, and it is inseparable from the local area?

Mirror's mirror and two sides

Mirror, a men's group in the center of public opinion, came from VIUTV's draft show "National Star Creation" in 2018. It also said that it was eliminated through the "101 Series" draft and then became a group.

Compared with the mainland, Mirror's composition is more selected by the agent Hua (Huang Huijun). After Mirror's debut, VIUTV, which was established in 2016, can do his best. In addition to opening a reality show, he also supports 12 members on the basis of maintaining group activities. Among them, Chen Zhuoxian and Jiang Tao also released the "relay" exposure that Chen Zhuoxian and Jiang Tao have released singles and announced their personal debut in just 3 days.

Under this gameplay, Mirror also entered the mainstream markets such as variety shows, radio, Hong Kong dramas until Baoyuan Hong Kong. The most direct result of the "Songhai Tactics" is the popular awards ceremony of Hong Kong in 2020 and 2021. Jiang Tao has won the dual awards of "Favorite Male Singer" and "Favorite Songs" for two consecutive years.

Today, Mirror's status in Hong Kong is an absolute top flow. More often, Hong Kong's local considers the most appropriate analogy is that it should be a bulletproof juvenile group in South Korea, which is called "Hong Kong BTS".

Of course, to some extent, this is not an exaggeration. As early as the Mirror concert was pre -sale, it was difficult to find the fare to nearly 440,000 Hong Kong dollars due to one ticket; after the real -name system of the ticket purchase was implemented, it was also frying to the first row to 4.6 million Hong Kong dollars. Sky price, which is equivalent to a two -bedroom house price in Yuanlang District, Hong Kong.

In Hong Kong, Mirror's commercial value is also reflected in the laid endorsement of advertising in Hong Kong, and it was once nicknamed "advertising practitioners".

According to the "Hong Kong Local Advertising Salger Report in 2021", last year's total local advertising expenditure in Hong Kong reached 29.4 billion Hong Kong dollars. Among them, the local KOL content advertisement accounted for 45%of the expenses, and its sales reached 870 million Hong Kong dollars. %. In the top ten ROL rankings that brought the highest advertising sales, Mirror members occupied five seats, of which the captain Jiang Tao topped the list. The report also mentioned that by the considerable profits brought by Mirror, which has nearly a hundred advertising endorsements, the advertising industry affected by the epidemic has also obviously recovered.

The business impact brought by Mirror also shows more directly from the owner VIUTV and the parent company Telecommunications Group behind it. According to the 2021 performance report of Telecommunications, VIUTV's annual profit reached 94 million Hong Kong dollars last year, and the situation of losing 165 million Hong Kong dollars in 2020 achieved its first profit. The key to turning losses is also due to Mirror's high -frequency exposure activities throughout Hong Kong. Last year, Mirror only brought 615 million Hong Kong dollars in advertising in terms of advertising. After careful investigation, Mirror's popularity in Hong Kong is inseparable from the market vacancy bonus caused by the epidemic.

Before the epidemic, as an international city, Hong Kong is often a compulsory publicity place for Japan, South Korea, and the European and American entertainment markets, attracting young generations to chase new trends, and to a certain extent squeeze the consumption of the local entertainment industry. After 2019, the epidemic and legislative changes have exacerbated the social problems of Hong Kong, and there have been new "symbol representatives" on different positions. It also makes the younger generation of Hong Kong have to accept the reality of being unable to go to Hong Kong in different places. New generation idol.

Under the influence of the two combinations, Mirror, who debuted in the early days of the epidemic, also gave the opportunity to become a "spiritual sustenance".

As Mirror gradually occupies most of the local country, VIUTV's faction struggle with TVB, the old television station, is also even more clear. TVB also held the singing draft show "Legend of Dreams" last year, and launched young idols such as Yao Yifei and Yan Mingzheng. Among them, Yao Yifei, who was only 14 years old, was criticized by "mirror powder" because he did not know Jiang Tao.

"Mirror Fan" is a fan of Mirror. Its rice circle culture today has the shadow of the "Xiu Fan" in the Mainland in 2018. and. For example, on the occasion of the 23rd birthday of Mirror Jiang Tao in April this year, his birthday supporting activities were laid in Hong Kong. Fans even gathered in traffic area to cause traffic jams, causing the masses to not stop. Not only that, "mirror powder" will also actively sell Mirror to the brand, occupying a high ground with a strong volume, which also helps Mirror continues to advertise after the epidemic, and become a darling in the market.

But even so, Mirror, which is popular in Hong Kong, is almost unknown in the Mainland. The popularity may even be far less than the Hong Kong net celebrities on Douyin and Xiaohongshu, such as the million bloggers "Hong Kong Girl Cherry". The market awareness of the major in the Mainland and Hong Kong is just like the "one -minger and two sides" of the group name. In contrast, Mirror is more difficult to know each other for four years, but because of a performance accident.

The attention that Mirror caused by Mirror in the Mainland, in addition to the Red Pavilion accident, was previously a controversy in "Hong Kong Cai Xukun" and the recent "stage car accident" of the Hong Kong Film Awards in the 2022 Hong Kong Film Awards. As the Mirror of the theme song of the Golden Awards, the sound of severe and dancing levels of dancing and dancing in the Golden Awards made many netizens think that they are far less than that of mainland idol groups, even It is full of doubts about its top flow.

This actually reflects the embarrassing status of the current sense of splitting in Hong Kong's entertainment.

To this day, Hong Kong artists are no longer the same as the four heavenly kings, Eason Chan, Rong Zuer, etc., and only need to become popular in Hong Kong to become popular in the Mainland. For the Mainland, it has already become the party that has received popular culture from the party that has received popular culture. With this, it is also aware of the "stagnation" of the Hong Kong music scene.

One -sided mirror, two roads

Not only Mirror, for the new generation of Hong Kong artists, the mainland and the Hong Kong market that cannot be entered are the most authentic portrayal of the present.

On the one hand, the mainland audience has always been a sense of identity based on the accumulation of nostalgic filters. On the mainstream platform, whether it is a variety show or a large party, involving the Hong Kong music scene, artist choices will be linked to the golden age of the so -called Hong Kong music scene in the past two or 30 years, such as the four heavenly kings, Lin Zixiang, Tan Yonglin, TWINS, etc., all have feelings. Bonus and the symbolic significance of the times.

According to music statistics, in the sound comprehensive "Sound", nearly 80%of the selection songs were released before the millennium, and the Cantonese old songs 90 years ago accounted for more than 50%.

These endless nostalgia feelings are also related to the strength of the Hong Kong music scene in these years. At the end of the 1970s, with the economic take -off, Hong Kong popular culture in the outbreak of Hong Kong began to be introduced to the Mainland. After the 1980s, it ushered in the golden period and became popular in Asia. At that time, Hong Kong and the entertainment industry were at the forefront, and the cultural outputs of music, film and television and other aspects brought about on the mainland had a profound impact on the Mainland. The audience that grew up during this period is naturally the easiest to accept feelings.

However, until the end of the 1990s, especially in the millennium, the social problems such as Asian financial turmoil and rising house prices have created the local economic downturn in Hong Kong, and the development of the entertainment industry has also been hit. At the same time, the economic development of the Mainland, Taiwan and surrounding areas has gradually improved, and its local entertainment industry has also begun to rise, gradually replacing the local position of Hong Kong's popular culture in the local area.

In the first period of Z, more exposure to the impact of emerging entertainment industries such as internal entertainment, Taiwan Entertainment, and Korean Entertainment, it is difficult to have interest in the glorious Hong Kong popular culture in the past. This has also led to the public's perception of the entertainment industry in Hong Kong. It is difficult for the mainland market to give a cup of Hong Kong music scene in the new generation, which is more lingering in the past.

However, this nostalgic business dominated by the Mainland seems to be full of ancient meaning in the younger generation of Hong Kong, which is very different from the current Hong Kong entertainment industry. For example, from Hong Kong netizens, Zhang Xueyou's singing skills are not as good as Mirror Liu Yingting, Chen Guanxi and Jinchengwu's face value was "crushed" by Mirror's C -bit Jiang Tao, which could not help but deepen the cognitive division of the two places.

However, it also explains from the side that the style of Hong Kong music scene is increasing in the Chinese music market in the Chinese music industry. It has a certain right to speak and does not need to follow the Hong Kong music scene. Like "The National Star" is influenced by the "101 Series" draft draft model and Douyin's short video platforms such as the Mainland. Most of the selected songs are Mandarin songs in the game, and RAP is mostly Mandarin.

So, does the Hong Kong music scene active in the new generation really not need to enter the mainland market? From the perspective of Mirror, the new generations actually have a certain ambiguous psychology.

Back to the first season of "The Star Creating", Mirror agent Hua Sister consciously moved closer to the mainland market. In addition to selecting a large number of popular songs of Douyin, it also actively played the stalks of the mainland netizens' barrage and opened the show Weibo, and even advanced in advance. The invitation to the final news to the Fans of the Fans also caused dissatisfaction among local fans in Hong Kong. Sister Hua has also made it clear that Mirror can go to the Mainland to develop.

However, for Mirror, there is insufficient heart and insufficient heart. The most fundamental reason is that he has no determination to completely leave the Hong Kong market.

As mentioned above, Mirror is based on the spiritual representatives of local fans who are sought after by local fans in a special period of Hong Kong, and mixed with a certain position orientation, and they cannot ignore local fans' demands. For example, because of the fans who tried to oppose a mainland advertising shooting work, the deputy captain Lu Hanting issued a document on the social platform to imply the company and partners, and eventually made the entire staff involved in the shooting.

From the perspective of Hong Kong media people, this is "Hong Kong's own artist", which is a product that is completely isolated from the context of the mainland market. This phenomenon is also reflected in the new generation of Hong Kong idols such as the men's group ERROR and the women's group Collar.

Last year, when the variety show "Training Mirror" was 8.6 points in Douban, Mirror also reported the news that he tried to develop north to develop again. However, the fan "mirror powder" publicly opposed this that if Mirror go north, it will be like Yang Qianyi, Xue Kaiqi and others, and throw their own characteristics and advantages in terms of aesthetic, makeup, etc. Similar items.

More "mirror powder" believes that Mirror will go north like Deng Ziqi, and "ignore" local fans since then, which is the most unacceptable. Mirror finally only stated that it is local, but hopes that after the training of talents, it can make audiences outside Hong Kong also like Mirror.

In the view of Hong Kong media person Li Zhaoxing, compared with TFBOYS, Times Junior Group, R1SE and other mainland idol groups, Mirror is also slightly better in terms of face value, recognition, uniqueness, and fashion sense, and mainland idols are even more uniform. Therefore, there is no need to go north to develop.

However, the former captain Jiang Tao said twice that Mirror led the Hong Kong entertainment industry to return to Asia. As one of East Asia's most popular idol nugget market, the Mainland is bound to be an option that is inevitable. Interestingly, as Korean idols such as BTS and other Korean idols entered the European and American markets, Lu Tinghui, then general manager of ViuTV, also set up a greater market goal for Mirror. According to Sister Hua, "Mr. Lu told me that he hoped that Mirror's song this year (2022) can enter the Billboard list in the United States."

The situation of Mirror's unique and fans also made other new -generation idols in Hong Kong who wanted to take a spike in the first place, which was comparable to the sky.

In 2021, ViuTV was passed on to promote Mirror members to win awards. The work "Memory Cotton", which is located on the front of the list of MC, was operated until forced listing. ", Enough to rank among the 903 professional promotion list of commercial radio stations, but was eventually announced by the Mirror member songs that only played about 5 times. And Mirror's "Sing Sea Tactics" has reached the frequency of "every Monday" under the support of fans. Regardless of the quality, it can rely on the fan economy to occupy the leaderboard.

In this deformed market environment, the opportunity to belong to the non -Mirror universe is getting less and less. For example, Zeng Bit and Yan Mingzhang have adopted a roundabout tactics in the north to obtain the attention of the local market with the exposure of mainstream platforms in the Mainland. This is not a wise move. Especially after TVB established in -depth cooperation with the Mainland, even if Bit also came from VIUTV's "National Star", it was still possible to get the opportunity of a small test cattle knife.

In the case where the living space cannot be reasonably distributed, many practitioners have also changed their ideas. From the thoughts that Mirror originally believed that Mirror drove the market prosperity, it promoted the per capita benefit of the music industry to gradually understand this road. In the final analysis, this cake has not been bigger, and the total market income has not increased. Instead, only Mirror and its related investors, such as Viutv and Telecommunications Group. In the opinion of the famous Hong Kong advertisers Zeng Jinqiang, "the emergence of Mirror has not created new demand, and the total market income has not increased due to their endorsement. It is the brand that their endorsement has expanded its share."

The Hong Kong market, which is not very large, has also been squeezed into smaller and smaller, and the new generation of the local area can only continue to accelerate the "inner volume". According to data from the Hong Kong Performance Artists Association, there are thousands of artists recorded in Hong Kong in Hong Kong. The local development under Mirror can only be attached to TVB or robbed Mirror's abandoned resources.

For example, Mirror's brother group Error was pointed out that fewer and fewer invitations have been invited in three years, and it gradually showed signs of being abandoned by Viutv. Last year, Error member He Qihua admitted in an interview that as early as 2018, he had participated in the variety show "This!" It is the hip -hop "sea choice. Today, I still regret that the two friends have abandoned the quota because they were eliminated and regretted that they could not enter the mainland market.

It is not difficult to see that the new generation of new generations who really represent the current Hong Kong music scene are actually playing a market game for survival. Whether the mainland market represents the successful local market and whether the local area will be squeezed into no survival space, this is a dilemma facing them.

Conclusion

Back to the beginning, Mirror can open 12 games in the Red Pavilion (that is, Hong Kong Red Stadium) in four years, which is undoubtedly the significance of the "Red Pavilion" as the only artist's status certification during the prosperous period of Hong Kong music.

From Xu Guanjie, Tan Yonglin, Xu Xiaofeng to Mei Yanfang, Leslie Cheung, and Lin Zixiang, the former Red Pavilion became Mo Da Glory because of singing non -easy things. With the establishment of the Asiabo and the International Convention and Exhibition Center in the Millennium, and the Hong Kong music market, the Hong Kong music market has ushered in a weak period of weakness. Even the Red Pavilion has ushered in the fate of decreased performances. Then, as long as you pay for rent, you can sing, and the Red Pavilion has gradually lost the authentication significance of the industry's coronation and has become a "eclipse".

Hong Kong media Renews once stated that Mirror made Hong Kong music scenes and even the entire entertainment industry reappear vitality, which is "the pioneer of power." However, under the sugar and coat parcel of the fan economy, Mirror took Hong Kong as the focus of the event and the popular place, and brought the "self -adorable land" and the splitting of the external market. It's eating the local market. In other words, the "phenomenon -level popularity" obtained by plundering the living space of the new generation of fellow colleagues.

In the final analysis, the Hong Kong music market will not be truly revived because of the popularity of single groups and artists, but it requires a wider market consumption and influence to promote it. The mainland market may also be properly settled with nostalgic emotions, and no longer becomes the so -called Hong Kong and Taiwan extravagant artists "pension resorts".

For granted, no matter whether it is north or staying in Hong Kong, there will be a time to face the flow of fans and exhaustion. However, the tree moves to the dead, and the opportunity and risks are also equal. Under this current situation, it is always necessary to break out of a new path.

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