After watching this show, someone took 6 interviews in one breath

Text ｜ There is no shortage of words (Sisi Film and Television Research Group)

In July and August, for most students to enjoy the summer, but for fresh graduates, the two months before September are the internship period after the first entering workplace. During this time, for the newcomers, it can be described as a key first step from a student to a qualified workplace. It is a lot of challenges to switch between identity and rhythm.

Just last week, a Xiamen netizen named "Xiao Xiaoyu" posted a post on his little red book account. After watching a workplace show, he made self -contributions after he had a workplace program. To the interview of 6 companies.

There is really a workplace program, can people have such a huge gain after watching it?

There are some cases. The program that this Xiamen netizen pays attention is called "The Glowing You" investment bank season.

Since the broadcast of this show since the end of last month, the ratings and popularity have been rising. Social media such as Douban, Zhihu, and other social media have become the biggest surprise of summer TV screens.

Precise matching users

The most loved by young people, the proportion of bachelor degree or above is the most proportion

To accurately capture the target group, it quickly builds a core user circle with high loyalty, high activity, and high reputation. It is the basis for a vertical program to come out.

With a solid content output, the investment bank season of "The Flash You" not only cut a large number of fresh graduates and the needs of fresh people in the workplace, but also attracted the attention of many people and parents in the workplace -they may remember the glittering youth from it. Look, or understand and learn the thinking mode of "Gen Z", care about the "first step" of the "workplace" that is most likely to make young people feel embarrassed, confused and anxious.

The first five episodes of CSM64 cities have an average of 1.244%and the average ratings of CSM35 cities are 1.409%. It is ranked on Thursday's same period of time. In the most competitive Friday, the top three ratings have been stable in the same period. It can be seen from the composition of the ratings that the college and above academic qualifications accounted for 34.1%of the overall audience.

In multiple network platform data, the investment bank season of "The Shining You" is also the strong attraction of the young audience of "Gen Z".

On CSM's all -media audiovisual data New TAM, as of July 24, the total audio -visual time of the show was as high as 6.32 billion minutes. Young users accounted for 54.49%.

For another example, the audience of the investment banking season provided by Ai Man data can be seen that male audiences account for 52.3%and female audiences account for 47.7%; the age group of the main audience is 25-34 years old, The proportion is as high as 71.8%, (18-24 years old accounts for 7.3%, 35-44 years old accounts for 18.8%); loyal audiences are widely distributed in the region, first-tier cities (24.7%), second-tier cities (27.9%), third-tier cities, and third-tier cities (23.4%), fourth -tier cities (17.5%) are relatively average, of which the total distribution of first- and second -tier cities accounted for more than half.

The overall show of the program played well, "The Shining You" investment bank season ranked first on the Tencent Video Workplace Variety List and the Meirand Network Communication Comprehensive Index. Several dimensions such as heat and cat -eye TV variety shows are among the top three.

As a show on the TV end, the audience portrait of the investment bank season of "The Sparkling You" shows the significant increase in young audiences, male audiences, and high -education audiences. The universality of the content and the penetration of topics are extremely strong.

The topic is strong

Strong entry issues, continuously resonated with people in the workplace

This season's "You Glowing You" seize the key "internship window period" of graduates' employment, focusing on the transformation of graduates from students to workplace people, providing intimate job search guidelines and employment guidance for young people.

In order to provide internship samples with a sense of substitution and resonance as much as possible, the program carefully selected intern with a certain degree of distinction in the professional background, personality characteristics, and amateur hobbies; The three tutors of the tutor's three -level finance predecessors formed a "leading group" to make detailed and comprehensive guidance for the interns on business practices and workplace rules; there are also "Flash Investment Group" sitting on the observation room to collide out and collide out of the field viewpoint viewing and collide and collide with the field of viewpoints. The output of concepts continues to provide practical analysis and suggestions for young audiences.

The group lineup with group representative interns, professional education teams, and strong output of viewpoints collide with real investment banking business scenarios. It can be said that the "Fighting You" investment bank season has built a positive "magnetic field", and many topics produced in the show have continuously become high -heat issues for people in the workplace.

The WeChat public account "WPS Office Assistant" published an article, which densely discussed the "first day of internship, do you not want to work wrong?" "In the workplace, which is more important in the workplace?" "Student Qi"? "" How to sort out the frustration of the workplace? " The readings of this article quickly reached 100,000+, which also proved the strong sound volume that these workplace topics were involved in social media. For example, the first topic, netizens enthusiastically published their personal views. Some people feel that "do not work overtime, work for work to work", and some people say: "Both direction choices, companies who are unwilling to work overtime to work overtime." Speaking of discussions on the topic of "student qi", the article also gives a dialectical interpretation: "When you enter the workplace, you will inevitably bring your student qi, but you need to adjust your mentality as soon as possible. Independent mature work attitude. "However, the article also pointed out that" in terms of people outside the workplace, you can bring some students' qi, which is conducive to accumulating connections. "

Another public account "By By By Bottom Dream" also carefully analyzed why the topic of this show has a strong sense of substitution. The article wrote: "The process of chasing the weekly is as if I am also in investment banks, and I am following everyone, and I am following everyone, and I am following everyone and everyone. The intern was immersed in work together. "After watching several episodes, the author was deeply moved by the flash intern Liu Kun in the show. In the show, when Liu Kun made due diligence on pharmaceutical companies, when talking about the topic of companies to make more money or treat more patients, the latter firmly chose the latter, and expressed the younger generation of corporate responsibility for corporate responsibility. The true idea of ​​personal value.

The more discussing the topic, the easier it is to cause the long tail effect of the issue. Through the interns Liu Kun's words and deeds, the audience and netizens saw a deeper thing- "The Sparkling You" from the investment bank's business scenario, showing the value pursuit of the investment bank service entity, and reflecting the booming social and economic operation throughout the picture. Essence "Focusing on the investment bank's" The Sparkling You "shows the essence of investment banks?" This question appeared on the Zhihu hot list. Below the question, the loyal audience talked about the promotion and the growth of internships. With experience, financial practitioners have hotly discussed the spirit and value of investment banking to serve the real economy, and conduct warm discussions. Everyone finds their own answers.

Since the start of the broadcast, there are more topics such as#how to break the sense of oppression of leadership talk#,#how to make high -efficiency chat in work dinner#,#开 The resume that HR likes this#,#team defeat leader should we take responsibility#,# Isn't the question at work? Is it a good phenomenon?#,#Which moment makes you find the value of job value#,#工作 What kind of team configuration is#,#工作 工作 工作 工作 工作 工作####工作 工作 工作 工作 工作 工作 工作 工作 工作 工作The topic, the relay appeared on the major hot search list. Five -episode program has harvested 100+ hot search on the entire network, Weibo#五 五#The topics read more than 1900 million times.

Cross -screen output is full of dry goods

"Internal and external kung fu" can be practiced, effectively and effectively help youth employment selection

The program itself is the foundation and "inner family kung fu". So many platform communication links are more like "outsiders". The vision and original intention of employment selection.

As a program that expects to serve in the workplace and output workplace views, the investment banking season of "The Sparkling You" is obviously not satisfied with the show of 3 hours a week, but is discussed with a variety of new media methods to enrich topics. The field is to match the science popularization workplace knowledge point for young audiences to obtain information.

On the basis of the first quarter of production, this season's show pays more attention to the control of content, rhythm, and deconstruction. Jiangsu Satellite TV also comes out of the golden file on Thursday and Friday to launch a weekly double broadcast. The program long video was launched on the two major online video platforms of Tencent and iQiyi. In addition, the observation room had invited tens of millions of V -level guests from platforms such as Douyin and B Station. Essence

For example, Wang Yi, a guest of "Flash Investment Group" this season, is a fan of the first season. When the first season was broadcast, he made more than 20 issues on the station B, and the response was enthusiastic. After being invited to be a season, he still maintained a dense content output on station B, and he was highly popular.

The program continues to open the "live broadcast+" mode, through the differentiated customization live broadcast enhancement service of multiple types of platforms such as Weibo, Douyin, Kuaishou, video number, and Xiaohongshu, expand the radiation crowd of knowledge science, so that the majority of young people can be anywhere, anywhere, anywhere, anywhere, anywhere, anywhere Interactive exchanges in real time with the intern, flash intern, internship guidance, subject coach, and guests in the show.

For example, on the day of the broadcast, a four -city connection conference was held through the Weibo and video number platform, and the "workplace sharing lessons" for netizens' enthusiastic interaction, over 820,000 netizens watched the live broadcast online. With the weekly broadcast of the week, "The Flashing You" investment bank season launched a companion live broadcast named "Flash Research Department", and a differentiated settings were also set up on Thursday and Friday: Thursday specially invited interns to join in Experience easy chat; on Friday, I invited interns and financial coffees to visit the live broadcast room to conduct in -depth discussions on professional fields. Many live broadcasts attracted more than 200,000 netizens to watch.

During the broadcast of the show, Huatai Securities Rising Platform also launched a series of webcasts of "You Meeting You", inviting "leaders", interns to discuss workplace topics and pan -financial topics, and connect some financial self -media to the media to reach People discuss workplace topics and attract a group of loyal fans and users. On Weibo, Douyin, Kuaishou, and Xiaohongshu, the show played the social efficiency of members of the "Big Order" and flash intern, and invited them to share over 600 short videos through personal accounts. Focusing on the topic of workplace skills, combining their own experience, they shared interview skills, workplace TIPS, investment bank work experience, etc., to help the upcoming employment and the confusion in the workplace answering questions.

For example, after the latest episode of the program was broadcast, there were more emo#for colleagues who had the best relationship around the topic.

"The Sparkling You" investment bank season is transparent to the service, and the "knowledge points" that need to be taught in the workplace in the past, and after summarizing the summary, put them in front of the job seekers and the workplace. Essence

After the broadcast, the service type and practical guidance of the program won the affirmation of many mainstream media including the People's Daily, Guangming Daily, China Youth Daily, and WeChat "National Radio and Electrical Think Tank".

"People's Daily" said the program "starting from employment services and providing practical workplace guidance for college student groups"; "China Youth Daily" praised the program to create a "visual employment guidance letter" from school to workplace; "WeChat Review Program" not only opened a brand -new vertical theme track, but also became a vivid case of innovation and excellent content of radio and television content by serving the real economy and helping college students' employment. "

How does the "fresh person" out of the ivory tower buckle the first buttons of the workplace career? The answers given by the investment bank season of "The Sparkling You" are clear, vivid, comprehensive, and full of strong positive energy. It is also because of the nearly extreme service of the program that the IP brand "The Sparkling" of "You Glowing" has become a vivid case for the expression of value expression and release of the composite influence of the entire network.

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