"Mozart" is not good, can domestic movies still be happy?

Obviously, the Fantasy Comedy Family Family Family Mozart's Mozart defeated in the box office and word of mouth.

After 9 days of release, the box office was less than 200 million, and the Douban score was only 4.8. "Chen Sicheng, who always wanted to be a fantasy family movie from the perspective of teenagers", this time surrendered the worst movie in his director's career.

"The real" Family Huan "is a film that can meet the family value concept, aesthetic habits and intellectual needs. I want to leave one more layer. "Yin Hong, a professor at Tsinghua University and vice chairman of the Chinese Literary and Art Critics Association, said in an interview.

Although "Mozart in Outer Space" has not achieved the effect of "Jiajiahuan" in the end, before the film is released, there are many discussions about science fiction, family confession, or family love. As a commercial type film, the hybrids of many elements are not uncommon, but the release is released, but it is released. After that, the audience may not be able to give an exact answer to these questions, because in terms of the quality of the story, the film cannot satisfy its adults and children's ambitions.

Stills of Mozart in Outer Space

Of course, the concept of Hollywood animation film in Hollywood has not set off too much water in China. It has only performed well in domestic animation. Success, "Catch Monsters" released in 2015--

Is "Family Huan" suitable for domestic movies? Does the audience need to be happy? "Mozart in Outside" is not enough to become the answer to these questions.

The controversy of "Family Huan"

In the country, the concept of Hejiahuan is not very clear. For example, "The Demon of the Demon of Nezha" and "The Return of the Great Saint", many practitioners will only define their animated movies that are suitable for audiences suitable for young people and above.

In Hollywood, in general, "Family Huan" is a popular description of the characteristic positioning characteristics of the Hollywood animated film, that is, people of different ages in a family like to watch. Essence

(American film classification standard)

But in the category of Hollywood movies, discussing the family love, what cannot be ignored is the American film classification system. Only the G -grade and PG -level movies in the picture can enter the dimension of "Jiajiahuan", which also determines that such movies are suitable for all audiences and the whole family to watch the movie at the content level. The films such as "Crazy Animal City" and "Finding Dreams" are the masterpieces of high box office.

According to the data, "Pixar: About Children, Courage, Creative and Legend" analyzes why Pixar can achieve great success, mentioning several keywords such as dreams, belief, adventure, and struggle, and pointed out that childhood has nothing to do with age, childhood, childhood, childhood It is a mentality. When Pixar created classic Hyepermia animation such as "Toy Mobilization", "Underwater Mobilization" and "Monster Company", it was looking at the world through the child's eyes.

Pixar family portrait

Therefore, when a movie can meet the viewing needs of audiences with "childlike hearts" and present universal values, it can break through the age limit and become a choice that can be liked by all ages. Essence

In China, Hyejuhuan is often only fulfilled in animation movies. "Making children's movies in China is actually filming a family -friendly movie." Li Hong, the producer of "Family with Children", said in an interview. In recent years, the concept of children's film markets in the domestic film market has almost been equated with the animated films where the children are provided, such as the "Bear" and "Hi Sheep" series such as obvious children's animation films, but they took the initiative to post it for themselves. The label of the family is not completely in line with the definition of Hollywood animated films on the family.

In real -life movies, there are fewer "family love" in the absolute sense. In 2015, "Catch Monsters" is a highlight of the "real person + cute pet" model. Ten days when released, the film refreshed the highest box office record of the mainland film history at that time. Cute, these are the reasons for the audience to pay.

The classic plot "I don't want you anymore", Huba's emotional interpretation

Xu Chengyi, the director of "Catch Monster", entered the work of the American Dream Factory in 1989. He may have a deeper understanding of the Hollywood animated film family. The blessings of the setting and singing and dance parts are also in line with the Hollywood animated film model.

But like "Catch Monsters", the way of telling a story with a real man with a cute animal. What can be remembered before this is only Zhou Xingchi's "Yangtze River No. 7", and whether this film is in line with the traditional sense of family love The definition also needs to be discussed.

The live -man and animated films have never formed a truly powerful momentum in China, and are deeply touched by many practitioners. "The problem is that there are still too few people now." Wang Wei Wang Wei, CEO of Champang animation, said in an interview. At that time, the box office defeat in "A Tang Qi Encounter" was chased. In the report, the media believed that Wang Wei was positioned in the "family -oriented" movie, hoping to present the work to the children and parents, and let the people of each age read read out from it. Different things come.

And in a audience still thinks that the family is in the soil where the family is low -to -child, such a beautiful vision is so difficult to achieve too much. Therefore, after the box office defeat of "Small Gate God" and "A Tang Qi Encounter", the chasing animation transformed the positioning of "Family Huan" to "Young Orientation", so there was "White Snake: Origin". The picturesque white snake and green snake

From the beginning of the establishment, Pixar, with "Family Huan" as the creative orientation to the transformation, the change of light also shows the difficulty of the family in China. As Wang Wei said, "If the audience is just such a reaction, then I think that no one will do it again in the future of the family."

Is it just a marketing gimmick?

Is there no audience or a lack of creators? This is also a typical problem of "chicken eggs or eggs".

"Hejiahuan is mainly for Family." The late filmmaker Zhang Zhao once said in a public interview that there are still different people in "Family", which requires the Family Huan movie to please himself, respect for the elderly, and parent -child. But in fact, domestic movies can still satisfy these three points at the same time.

A type of film may be suitable for adults to accompany their families to watch movies, but if low young children are included in the audience, they can not choose much for audiences. "The audience has not yet been aware of the family viewing of the whole family by a large number of Jiajiahuan videos." Some practitioners said to the poisonous eyes that the content of such films is insufficient for many years and lack of high -quality explosive models. "Family Huan" of domestic movies.

Even if there are "Mozart of Outer Space", which appears, at the level of the audience, "a bit naive for elementary school students, it is really mentally retarded for adults" and "not recommended to watch over 10 years old" Douban high praise comments, it is difficult to be difficult to. Prove that the film is in line with the positioning of its "family love". Once the audience holding the "Family Huan" expects repeatedly feels deceived, "Family Huan" may only exist at the level of film promotion and marketing.

Mozart, who is trying to convey family affection

After the fire of "My Motherland", in the media propaganda manuscripts of the other two films of the "I and My" series, the words "suitable for the whole family to watch movies together" and "family love" often appeared, but the content of the film, children, children It is difficult to understand and interested. At this time, the "Family Family Huan" has become the "family love" of adults; even the most easy comedy movie, often setting up a high threshold for children in the plot.

It has been reported that once the ruler of "Family Huan" is measured, the real cruelty and adult jokes are not in the circular week of "young and old, women and children are happy, elegant and vulgar". Therefore, over time, it is difficult for the audience to believe that a movie that focuses on "Jiajiahuan" is really suitable for the whole family to watch -the audience's distrust is pushed to the content production level. Can only be active in the field of animation films.

Even in the Chinese people who are most pursuing reunion and family, the most opportunities for the "Family Huan" movie to really meet the lack of watching the movie viewing needs of the old, middle -aged and young groups. This year's Spring Festival is only "Bear Earth · Return to Earth", "Hi Sheep and Gray Wolf Baskets" and "Little Tiger Heroes" three domestic animation films are in line with the expectations of adults to lead children to watch movies, and the box office champion is still It is the historical war film "The Water Gate Bridge of Changjin Lake"; most of the past can be the box office in the Spring Festival, and most of them are films such as "Tang Tan" and "Wandering Earth". It is difficult for children to become the audience of these films.

(In fact, "Baskets Out of the Future" has a good reputation)

It can be found that "Jiajiahuan" has almost strictly distinguished the live -action movie and animation film. In the Hollywood animated film, the concept of "Family Huan" can "kill the Quartet" largely derived from the hierarchical system. It is required that the Jiajiahuan optimistic movie must be able to satisfy children's fantasies at the content level of the film, but also at the level of the film content, but also at the level of the film content, and it can satisfy children's fantasies. Make adults feel easy and interesting. It is precisely because of this that Hollywood animation has continued to launch a sequel to continue to cultivate the movie's habit of watching the movie together and promoting emotional exchanges.

However, in China, the animation films have not yet formed such capabilities, and real people plus "Huba" and "Mozart" are even more difficult.

"It is difficult to do the family, it requires the script creators to sink down, and the sweetness and simple life promote their knees. The filmmakers can see the lightness of the rustic, not because of the "no wonderful scenes' ', no big scene' ', no 迤逦 迤逦 迤逦', so to tell the script." Wang Xingdong said in the interview.

It can be seen that although the Family Huan has not found a suitable soil in the domestic market, from the perspective of the film, whether it is animation or a real person, a good story is still the only opportunity for "Jialian Huan". The "Mozart" consumes it, and the family may always be just a pseudo -concept of domestic movies.

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