Listening to the Hall of Hot Comment | New Oriental Live Bringing Capital Fire Circle High -quality content and sincere feelings will never lack the market

After a period of silence, New Oriental fired again, this time because of bilingual live broadcast.

Live and cargo is not new for Internet players, and the form of class while taking goods is indeed a very magical innovation: in the live broadcast of the live broadcast room on the evening of June 10, when the anchor recommended the product, the anchor was recommended. Tutoring English words and short sentences, and writing on the whiteboard at the same time to facilitate the audience to know. This tone has greatly mobilized the enthusiasm of netizens: The East selected live broadcast room live broadcast on the evening of the 10th, the number of peaks reached 108,000, and the total sales of live broadcast reached 15.343 million yuan, which was nearly three times compared to the premiere. This dazzling results even leveraged the new Oriental Online stock price that was listed in Hong Kong rose straight, soaring in the market nearly 45%.

After experiencing the baptism of the national double reduction policy, the transformation of the education industry is an unavoidable reality. The key is how this bend can turn. It should be said that in the past few years, in addition to making money, head companies like New Oriental also have other gains that cannot be ignored. For example, there are a group of teaching teachers who are rich in knowledge, who are good at expressing, and understands user psychology, as well as Customers with a small number can be said that these valuable precipitation is very commercially valuable, and it has also done a good job of transforming e -commerce in sales staff and potential users for the new Oriental. Just point.

Regarding such an explosion, Yu Minhong, the head of New Oriental, said lightly: combining English teaching and buying things is an unintentional process. This process intentionally or unintentionally be another matter. This time, New Oriental Live Broadcasting Fire Circle explains that high -quality content and sincere feelings are valuable and there will never be a lack of market. Some people in the industry have analyzed that the live broadcast e -commerce industry has now entered a new era of content and gameplay. If you simply attract users to buy, buy, do not work, how can you try to move your affection and use high -quality content as a adhesive of goods and consumers? New Oriental did it, and a gun was hit.

According to media reports, when New Oriental bilingual live broadcast, many customers said that they were moist in their eyes, and some netizens teased that they came to the live room to listen to the lesson and put a order by the way. There are so many flying sky in the world, and more common is water. New Oriental has been attached to the education industry for many years, and has set off a generous family, and has accumulated rich customer resources. The most rare and priceless and unrealized. This may be the biggest confidence in New Oriental.

Li Tao, a reviewer of Chengdu News Broadcasting FM-Chengdu News

- END -