After brushing this variety show in one breath, the boring weekend was saved on the weekend

Recently, I found that I had a common identity label with Li Xueqin. Of course, it was not an alumni of Peking University.

△ Let me see who is talking about?

What do you do on weekends?

This question is the same as "what to eat at noon" and "What to eat at night". The dry rice is definitely happy, but what do you eat? The weekend must be happy, but what do you do?

△ Sabenin played me on weekends

Many young people, like Li Xueqin, choose to lie flat at home on weekends. It's not unwilling to do something, but not too much choice.

Here, I really recommend that you open "New Flower Young" like me -you will find that there can be many new tricks on the weekend of "Pingping and Wonderful".

You can dance with Liu Genghong and Wang Wanzhang's couple;

You can also dinner every week like Sha Yi;

Like "Amazing CP" Zhao Qijun and Yang Kaiwen, do handmade and fun with the other half;

The migrant workers also have Meng Yutong's weekend to refer to, opening a martial car, dancing ...

Netizens who watched the show said: Don't lie on the weekend, get up!

I have to say that the program group really understands contemporary young people.

How do you understand? The frequency of hot search from related topics can be glimpsed to one or two ↓

The entire network has won 96 hot lists, and has repeatedly appeared on the list of TOP1. The total reading volume of related topics has accumulated 1.4 billion+. The video playback volume of the entire network has exceeded 270 million.

but! Why is it over in just 4 issues? Netizens shouted directly! Do not! enough!

So, on a certain weekend afternoon, we talked with the same curiosity to invite the main creative team of the show (it is also a "new flower Young on the weekend").

Creative team

Zuo Xing: CCTV Creation Deputy General Manager, "Starting Xiyang Young" and "New Flower Young"

Shi Ran: CCTV created a director, "Starting Xiyang Young", "New Flower Young" Director of the Weekend

Wang Yixiao: CCTV created five deputy directors and director of "New Flower Young"

Liu Feng: Director of the General Director of "Starting Hi Yang Young" and "New Flower Young on the Weekend"

Wang Yuqi: "New Flower YOUNN

As a new attempt for the "Central Young" series of IP, why is "New Flower Young on the Weekend" so loved by young people? How does the central video lay out the "Central Young" series of melting media programs?

Let's watch such a practical and stemmed "weekend use guide", how is it created, and what are the "big moves" behind the central video ↓↓↓

不 Guanghua Rui commented: Otherwise, let's first talk about the questions that netizens want to know most ~ Why only 4 episodes of the show? Will you continue to do it in the future?

Shi Ran:

Thank you very much for your love for the show ~

"Yang Young" series IP's "Yang Young's Summer", "Winter Warm Young Young" and "Starting Hi Yang Young" are all new media variety shows that are concentrated in a concentrated explosion at a time point or under a topic. We haven't yet Doing seasonal and weekly variety shows, "New Flower Young" is an attempt from a single point to weekbroad for micro -variety shows.

It chooses a weekly "dating" time, not a strong point of time, and we are also exploring the possibility of becoming a normal weekly broadcast program.

On the other hand, although we also hope to make it a weekly broadcast of a weekly broadcast and can accompany the audience all year round, the conditions may not be so perfect, so we want to use the concept of the "trial season" to push out out Try water.

"New Flower Young" is a good start, but there is still a long way to go, and we will also actively dig and explore the possibility of this.

有 这么 ❓ ❓: How did such an interesting program inspired? What kind of "mind" is hope for netizens to feel?

Shi Ran:

Tchaikovsky said that "inspiration is not beautifully waved", it needs to work hard like a reclamation beef. Our team has been doing original programs, attaches great importance to creativity and original planning, and regularly reports creative reports. Numerous ideas are in the process of generating and breeding.

We and the General Taiwan Television Listening to the New Media Center will launch a workplace topic "Stock Young Young" at the beginning of the year, focusing on the emotions of the workers from all walks of life.

The creativity of "New Flower Young" comes from the total producer Zuo Xing. He first proposed that we should find an emotional conversion point. Later Time point.

We want to discuss with you how to cherish the weekend time, how to spend the work time, how to find our own balance between work and life, and hope to find the resonance of the people in the workplace.

For example, guests Meng Yutong, she first entered the workplace as a "fresh society". She said, "I hope that I am Ms. Dong Mingzhu's secretary from Monday to Friday, but on the weekend, I am Meng Yutong and I am myself."

I think her sentence is very good, and it also represents the attitude of many young people to find a balanced work and life after the 1990s and zero. We hope to embrace this very positive, very society Topics and emotions of meaning and practical meaning.

目 节 ❓ ❓: How did the creative and guest presentation of talk shows in the show realized? Does it achieve the effect of appeal? Liu Feng:

The talk show is a young humorous and relaxed language sharing method. When the previous show "Construction Xiyang Young" of the "Yang Young" series IP, Mr. Zuo Xing mentioned it and we started to try. "New Flower Young" on the weekend.

In terms of creation, we cooperate in depth with the content, propaganda, and screenwriter team. From the invitation and selection of the original guests, we will judge what kind of guests to choose. What is the starting point of the creation and make a sufficient early selection judgment.

After the preliminary confirmation of the candidate, the director team and the screenwriter team further communicated with the guests to find more content that can be created and their real lifestyle and attitude.

During the entire creation process, the content team and the screenwriter team repeatedly polished and modified the copywriting. After the fixed manuscript was confirmed, the screenwriter would also communicate with the guests in order to make better expression.

We hope that the audience will not just laugh or pass by, but to really get joy and relaxation, and feel the weekend of different dimensions and the positive energy of life.

I remember that after finishing the foundation, a netizen commented that he would only stay at home on the weekend, basically most of them were lying flat. Now he might jump on the weekend, or make an appointment with good friends on the weekend. Go to picnic and sing. From this show, he felt the positive attitude of life on the weekend, and then actively sought the change of life attitude. He said that this was also the biggest harvest of this show.

When we saw this comment, we were really moved. I felt that this show was really meaningful and achieved the effect we wanted.

目 Guanghua Rui commented: The show invited fifteen "living homes" who were good at operating weekends. What is the criterion for choosing guests? Do you invite smoothly? Are you afraid of the talk show?

Wang Yuqi:

After almost 1990, the director group of our "New Flower Young", many themes and guests were actually converted based on the ideas of young directors and combined with the characters that netizens liked.

We are also "Liu Genghong's Boy Girl", and we will go home from get off work and follow the fuck; usually chase the comprehensive and CP. This time, we also invited "Story" CP. We are actually quite excited. The sound will often brush Wang Jingwen's "Good Change", and we say that inviting her to be a music theme on the weekend.

Therefore, "New Flower Young on the weekend" gathers a lot of interesting, young, and Internet guests.

The invitation process is relatively smooth. The guests who cannot come to the scene are connected online. The guests who can't say the talk show can chat in form.

Some guests have a certain fear of talk shows. Our screenwriter team constantly polished the manuscript, find the point of impressing the guests to communicate, and try together.

Shi Ran:

I'm here to explode!

The talk show is more afraid of Zhang Jiahao, and the naked eye is tense. Because he is a athlete, although he has also been a commentator, he is still different.

Don't look at the appearance of him at the recording site, it's easy, he kept saying "Oh, I'm so nervous, I'm so nervous before he came to power", and then Li Xueqin comforted him. Said, don't you say this yet? It's all your own business. "Sabenin and Long Yang also encouraged him," You just take the state of your usual explanation. When he said on the court, Li Xueqin was particularly encouraged to give feedback from all kinds of feedback.

In the end, Zhang Jiahao performed very well. He was able to overcome the fear of the athlete's quality, and performed perfectly, otherwise he won the world championship!

Guanghua Rui commented: One more explosion ~

Liu Feng:

In fact, Liu Genghong started to be somewhat difficult to feel, because this was the first time he said a talk show, so he was afraid of saying bad. The director also gave him a psychological massage, soothe the content of his usual life.

撒 ❓ ❓: How did Sabenin and Long Yang plus Li Xueqin's "Li Long Sa" promoted? Do you have a clear division of labor?

Wang Yixiao:

When I started "Stock Young", we had a combination of Saabinina, which continued this time. Li Xueqin is an entertainer in the talk show. Her expression is very suitable for young audience preferences.

"Li Long Sa" = "What are you doing", a homophonic stalk. Bleak

The three hosts are very professional and humorous. There are some relationships between the two, such as Sabenin and Long Yang, a combination called "Yangyang". Needless to say, "Peking University Brothers and Sisters".

In fact, they do not have a very clear division of labor. We hope that they can be random in a relatively relaxed state, because they are all players with a surprise type.

目 Guanghua Rui Comment: There are various interactive methods such as talk shows, debates, singing, and singing, as well as the flower Young courtyard, and the smart butler small Young, who is not cute but slightly vicissitudes, how do these settings consider?

Liu Feng:

In addition to the selection of the program point and the innovation of the big theme just mentioned, we are really trying to do innovation and attempts in the program.

Based on guests 'humor in weekend life and attitude, we will plan specific interaction content for different guests' themes and dimensions to enrich the effects of the program. For example, Liu Genghong led everyone to jump, and he showed a life -like state of home fitness; Teacher Li Yongle and Xiao Sa played a fun debate at the scene. He also participated in the Peking University debate team, and the experience of Saberin's dedication to the Peking University Debate Association that year, so he planned.

The design of the flower Young Courtyard is also our attempt and breakthrough in show creation.

The general shed program presents the state of a studio. This time, we try to build a scene of a contextual program. There are characters, characters, and environment for substitutions. The relaxed weekend status of the show wants to convey. So we designed the flower Young Courtyard, and Isabenin found the scene where the courtyard invited everyone to the party to cut in, and also gave the guests more play and the topic of the topic.

Regarding the smart butler Xiao Young, some netizens feedback that this little Young is not as cute and gentle as the robot in life, but it is quite escape and interesting. This also increases a lot of possibilities and highlights for the promotion of the program and the interaction of the scene. It breaks the closed state of the show, and the contrasting sound design also gives everyone a deeper memory point. deep impression.

All designs are to make the content of the program more rich and youthful, shorten the distance between the program and the audience, and form a stronger interaction.

Guanghua Rui commented: Many guests participated in the program through the way of Lianmai. How did they consider it? Is there difficulty in technology and operation?

Shi Ran:

There are two considerations that one is the prevention and control of the epidemic. We try to record it in a cloud connection. The operation is lighter, and the possibility of guest invitation will be greater.

Secondly, everyone also has the concept of "cloud gathering". Sometimes I miss each other, and they will chat with each other in this way. So we think this is a way of gathering that many people will choose, it does not violate.

The technical team of CCTV has been doing a variety of webcasts, including connection, so the operation is very skilled. I personally think that regardless of the large screen or small screen TV show, the cloud connection will be a technical means often used in the future.

目 Guanghua Rui commented: Why is the show loved by young people? In terms of topic promotion, how do you plan?

Wang Yixiao:

I think there may be a few points.

First of all, the positioning of the show, the topic, the guests, and the emotional setting are very in line with the psychological emotions of young people. In addition, the expression of the talk show fully creates a joy and young atmosphere.

Second, the show is in line with the viewing habits of young people. The length of the show, the size of the scale, and the fast pace, but within the fixed time, we retain the topic focusing of the variety show and the expression of the story, restore the highly concentrated true and interesting core, and let the audience in a relatively limited time allow the audience Quickly enter the play and complete a peak experience.

Third, the director group, the propaganda department, the operation department, and the technical team continued the efficient working mechanism of the seamless and close combination of the previous seamless linkage. In the central video, the relevant program content page was set up. The second transmission of the public has allowed the public to participate in communication, and it is also a socialized state.

In terms of the planning and construction of topics, we considered it at the beginning of the show design.

We have done refined operations, and three to four groups of guests are set up for talk show performances each period. Whether it is a micro -variety show or a short video with a single stalk, it has a good spread in different scenarios. , Can better break the screen limit.

When we invited guests and designs in the early stage, we preset the topic points that each platform could push.

In the preparation link, the program propaganda team also worked hard on social topics and star topics in advance. For example, the fourth issue designed#Friday night to calculate the weekend? It has broken 200 million.

In addition, we also surrounded the weekend lifestyles and interesting weekends shared by Sabenin, Li Xueqin and others, and in -depth excavation of the content in the main film.

These types of topics are frequently searching for the hot search list, which also shows that we have relatively aimed at some incisions for positive energy output.

目 Guanghua Rui commented: The design of business content in the show is natural and interesting. How do you plan and achieve it?

Wang Yixiao:

In fact, CCTV creation has been actively trying and exploring how to balance the content and business cooperation. In the previous large -screen programs, new media programs and other projects, the business director and content director of the company's business department and the program group had a lot of successful attempts on how to subtly present business content. This way of working and concepts has continued to this day.

After learning about the demands of its own ideas and the positioning of the audience, the colleagues of the director group and the business group planned together, and they were embedded in the show's dance design, single -phase guests, and topic emotional design.

The entry point of the show is highly consistent with the positioning and concept of the brand audience, and the form of the talk show can also be cleverly integrated into the product selling point. In addition, we also made an attempt to distribute the channels for innovation content. With central video as the main position, it distributed outside the end of Douyin and Kuaishou. Long tail communication income.

The show has achieved multiple brand exposure through the strong joint marketing model of content and multi -channel distribution.

创 Guanghua Rui commented: The main creators have done many large -screen head programs before. What are the more difficult leaps when transformed into small screen programs? Where is the difficulty of the creation of Xiaoping.com?

Wang Yuqi:

We are a team that deeply cultivates big screen programs, but the attempts on new media have never stopped. The comprehensive network is actually not leaping, because we have been doing it. For example, I have been doing the derivative micro variety shows of these shows from "China in the Story" to "China in the Classics" to "Story in the Classics".

Large -screen programs require us to calm down and sink their minds, and small screen shows require us to "live". These two can actually have both, we are such a team.

Liu Feng:

Indeed, as Qi Qi said, although there were many large -screen programs before, the genes of our team's innovation have been circulating, and we attach great importance to innovation, so that we have the possibility of this change.

Making a large -screen program has given us high requirements for the production standards of the program, and cultivates the literacy of our program production. This gene is engraved on us, and it has been passed on to our transformation as a small screen show to help us change quickly.

磅 Guangwan Wan Rui commented: Here comes! The central video has previously launched "The Summer of the Central Young", "Winter Warm Young Young", "Starting Hi Yang Young", and now there are "New Flower Young".

Zuo Xing:

The General Taiwan Television Listening to the New Media Center and CCTV and CCTV have been closely linked and actively explored, creating the "Central Young" series IP and launched a series of original media programs, and it is also continuously producing new ideas and new real estate and new ideas and new ideas. Mode, new state.

From the "Yang Young" series IP, the biggest harvest is the transformation of the creative ideas of melting media. In the process, many talents that adapt to new media creation have also emerged.

The new program ecology has completely broken the previous understanding of program broadcasting, production models, and operational operations. In the past, we said that the concept of "daily broadcast", "week broadcast" and "season broadcast" program, now we use more flexible and creative broadcasts and production methods to embrace new media. It can be said that "everything is possible."

一 Guangwan Huareu: The last heavyweight problem ~ What are the IP homemade series of central video? What is the content development strategy of central video?

Zuo Xing:

Shen Haixiong, deputy minister of the Central Propaganda Department, Secretary of the Party Leadership Group, Director and Chief Editor of the Central Radio and Television of the Central Radio and Television, proposed that the spiritual style of "elephant must also learn to jump hip -hop" embraces the Internet, builds the whole media, adheres to positive innovation, deepen deepen Media integration and strive to create international first -class mainstream media with strong leadership, communication, and influence.

With this as a lead, as the first national 5G new media platform and the flagship platform of the main station, CCTV launched a series of innovative products and achieved breaking circles.

Not long ago, the main station released the 2022 Qatar World Cup Railway Media Communication Service Plan. It mentioned that the main station will use the "full -chain domain, cross -circle layer, heavy experience, and strong dissemination of derivative self -made content to open the World Cup Rong Media Falter Marketing Season" Among them, the new media communication plan released the many self -made contents of the new media platforms including CCTV, including CCTV's many creative tracks: CCTV:

For example, the "Flower Young Commentary Conference" will bring together the top KOL of the entire network. By competing the fancy commentary of the past football classic events, and opening up more martyrdom explanations during the World Cup competition, refreshing the customized viewing experience;

"Short Drama World Cup" will bring together a hundred top -level short drama big V, and closely create a series of cross -circle, high -traffic short dramas, and pull up a new boom in the show;

"The World Cup FLAG Stood up" was formed by the host and positive energy blogger to form a team to launch a challenge task for users throughout the network.

"Fingertips World Cup" will start the upsurge of live broadcast interactive answers, invite hundreds of millions of fans to rush to the list, and win the surprise award;

"Flame World Cup" cut into the food track and create "World Cup on the Tip of the Tongue";

"Fantastic Animal World Cup" brings together the star animals of the entire network, accompanied by the results of the guessing competition, looking for the next octopus "Paul", setting off the World Cup prediction boom.

The IP self -made space of the central video is unlimited.

The new media platform is not only the place of gathering of traffic and the outbreak of the topic, but also an important source of high -quality IP. It is a new position for brand marketing and the cornerstone of all media ecology. We believe that with the quality, brand, and valuable content, it will always be popular and welcomed in the market; products that have creativity, innovation, and dare to break through will definitely impress users' hearts.

As the first domestic media program that focuses on weekend life, "New Flower Young on the Weekend" is a new attempt for the "Central Young" series of IP.The higher requirements of value also continue the content attributes of the youthfulness, personalization, and quality of the central video, and become another circle representative of the "Yang Young" IP.From "The Summer of Yang Young" to "New Flower Young on the Weekend", the "Yang Young" series IP has continuously brought a new audiovisual experience to users, and has become a product recognized by the audience and the market.

In the future, the central video will also use "Internet thinking" to create more exciting content.Look forward to it!

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