Is it a "anti -internal roll" type of online dating?

Author:Media No. 1 Time:2022.07.24

Talk about a love with a sound

Author ｜ Yan Yan Yan

Do you accept real online dating? The kind that does not look at the face at all.

Will you get a person because of your voice? The kind of online meeting.

Following the sound love vertical "Are we meeting" to do an experiment, you may find the answer.

In this show, 3 boys and 3 girls. When they do not know each other and do not know what the other person grows, they only know, communicate, date the dating through sound, and come through several rounds of dating. Choose whether to meet in real life. Their chat process was eventually presented to the audience in the form of podcasts.

You can make a love comprehensive with the Internet conference room, which sounds like "unexpected, reasonable". On the one hand, Lianzheng left the picture. "Sugar" requires brain supplement, and the program group seems to deliberately test the audience's imagination; on the other hand, this form seems to be the flipping of the "late night emotional radio", engraved in the DNA The opening remarks sounded in the mind, making the show "that taste."

"Are We Meet" is "disconnected" for the love comprehensive, and the layers of the gorgeous packaging layer by layer and exploring the "deepest secrets" with the audience.

"Anti -inner roll" love comprehensive

In the pilot program, the three main creators expressed their most primitive and simple expectations for the show, which is to make a "anti -internal roll" love comprehensive. There are no bright and beautiful environments, no 360 -degree shots without dead ends. Guests can participate in recording without dressing up in the most comfortable environment.

The recently popular Korean love is "Garden of Eden", which has chosen a completely different processing method. The guests appeared in a hot swimsuit for the first time. They played on the beach to avoid the ball for physical contact. They applied sunscreen to each other. ".

Picture source: Douban

All in all, the program group "full" through rules and editing, "full", continuously stimulated the attention of the audience on the visual scale, and various "blushing heartbeats" "famous scenes" filled the show with hormonal atmosphere. Each update of the show can be rushed to the hot search, and various "god reverses" make the audience want to stop.

In contrast, "Are We Meet Meet" completely use reverse thinking to open up love. Only the sound shows the visual guidance of the audience through the sound to present the show, and presents the state of falling in love in a "return to the truth" way.

Common love comprehensive programs and love dating apps often have similar ideas, that is, constantly improving the efficiency of love. The show group "opens" guests through various mechanisms to show the characteristics of guests from multiple dimensions, and male and female guests can quickly understand each other. The guests "call" should be fast, the topic should appear fast, and the audience "on top" is fast. But the main creative group of "Are We Meet" insists that "falling in love is the least efficient thing."

The "anti -internal roll" of "Are We Meet" is that it breaks this fast -paced mode, because only sound chat means that love must be "slow down."

The main creators use WeChat to chat for example: We are used to accepting a lot of information at the beginning of the knowledge, just like reading text messages. And the way of sound chat is like a WeChat voice of 60 seconds and there is no switching function. You must spend time to listen. In this way, the process of understanding each other with external forces allows the two parties to fully enjoy the freshness of the other party. When the previous behavior habits are broken, some inertia experience has lost its effect, and guests can also show themselves and make choices in a more pure environment.

The manager Sui Yi in "Why do we want to do a sound love?" "The article wrote," I often say a more arrogant words "ear closer than the brain centrifugal", which means that the sound of sound will make it easier for the audience to enjoy, substitute Details and emotions that text, videos, or other ways cannot be reflected -laughter, oral habit, environmental sound, instant response, and even silence in podcasts, there is information here. "

The embarrassment and silence in the chat of male and female guests have not been deleted, and even the guests of the guest "falling" have been retained, because the program group adheres to the principle of "re -engraving life scenes to the greatest extent." Granules and real sense. It is this "anti -internal volume" and "anti -efficiency" that gives the show a different color.

When the program group is observed

The guest of the first season of the "We Meet" was "dig" from the WeChat list of 7,000 or eight thousand people. The first problem he faced was to find a suitable male guest. He frankly found a "single, love appeal, sincere, good character, good expression ability, willingness to put themselves in a exposed field, accept the audience's discussion on themselves, and believe that the sound of sound can be moved. The male friend of the child is not easy.

Because the guests were looking for themselves, they also substituted the role of "Moon Lao" when they were doing a show. Sui Yi also said frankly that he was holding the mentality of "responsibility to friends" and also screened some of them when he invited the guests.

During the DATING process, Yiyi transformed into the "ruthless CUE process machine", "disappear" after a brief opening remarks, and gives time to men and women guests "freely play". There are no scripts, no prescribed topics, and no tasks need to be completed. Sui Yi will suspend the dialogue after a period of time, so that the two parties will choose whether to conduct the second round of chat. With the "second half", it will always be online, throwing problems to guests, and guiding them to conduct deeper exchanges. "Are we meeting" and finally presented in the form of "positive film"+"tidbits"+"reaction". This model is not uncommon, but the combination of "program group+observation room" is very fresh, which means that there is a God's perspective of God's perspective The host will have richer content to the audience, bringing the audience more happiness of "sugar". Some of the audience's thoughts and blessings to the guests will also be included in the show. This time -time Reaction helps the program to form a good interaction with the audience, and also provide conditions for the host to "bring private goods".

The perspectives of the main creators are also very rich. Bella and Kobayashi have the experience of producing "Pan Xuexue". Elements that young people such as astrolabe, Tarot, MBTI and other young people often appear in the show. At the same time, Bella also has the identity of psychological analysts. She can often interpret the problem of love in blood. For example, she feels that the essence of love "on the top" is "a person satisfies your subjective imagination and filter. Build your own process of filter and prejudice. "

The main creators also think that making this show is a bold attempt, because a love show must make the guests comfortable, give the audience a sense of substitution, and also perform some expressions. It is difficult to balance. After half of the show, many positive feedback were received. The audience affirmed the immersive experience provided by the show, "like listening to the blind date men and women at the tavern."

What makes the creators distressed is that if you want to "express", you must destroy the experience of "authentic" and increase the traces of the script. Sui Yi also repeatedly regretted his appearance that interrupted the topic of the guests just talked. Kobayashi also put forward new ideas: If the process of intervening the guests completely abandoned the guests, will there be a more wonderful program effect?

Of course, the show also regrets. In the first round of dating, Bella, who had the perspective of God, felt that the guests were repeating their emotional model in the process of seeking love, and it was difficult to get out of the comfort zone, but it was difficult to clearly pass to the audience. Essence The creators hope to find the right time in the subsequent program and discuss this topic with the audience.

"Internet Dating" love comprehensive, what breaking the circle

The essence of "Are We Meet" is to talk about a "not looking at the face" love. To some extent, it is also an online dating.

In fact, in the form of unsighting, "Are We Meet" is not the first person to eat crabs. The variety show "I Want to See You" focused on "Internet Running", recording the full process of meeting the guests from the beginning of the online chat, rendering a diversified social sample. Many colleges and universities are also presented on online recording. For example, "Us in Cloud Love" is produced by students from the three schools of Tongji University, Huazhong Normal University, and Communication University of China. Students from the three schools in Shanghai, Wuhan, and Beijing were connected together through Tencent Conferences and harvested a wonderful fate. The show was widely praised after the Bilibili platform was broadcast, and was even "flop" by Tencent Cloud. The first episode also received 72,000 playback volume.

The No. 2 male guest of "Are We Meet" uses the feeling of "dating" with "two brains in love".

Take the second issue of "A Dating of a Swimming in Spring" as an example. The dating of male guests Xi Yuan and female guests, the female guest, was full of pink bubbles, and even the two involved in Yisai received them. "Dedicated". From interests and hobbies to life experience, playing diving, making music, being a takeaway, wanting to buy a small yacht, like "love in the trilogy" ... The life experience of the two has many similarities. Also give a high evaluation of this date:

"If we are not interrupted, we can keep talking." "This date has increased my confidence in the world by 0.5 points."

Fish Bear and Xi Yuan's rich life experience supported this episode. The guests' curiosity about each other and the audience's curiosity about them basically maintained the same step, and their expectations for their next communication gradually increased. This expectation and curiosity is the "main theme" in the first round of dating. With the deepening of the show, this "mysterious sense" will gradually decrease, and deeper emotions and thinking need to make up for this gap.

This gap is also the content that was missing in the past love comprehensive model. This could not help but look forward to it. In subsequent programs, you can hear the in -depth discussion of the issue of gender relations.

The first season of "Are We Meet" is just the beginning. The program group wants to continue in more cities based on this. In terms of the guests, they will also jump out of the "circle of friends", which will also expand in age and other aspects. On the one hand, this attempt will bring fresh blood to the program and make the topic settings richer. On the other hand, it also puts forward higher requirements for the content control and overall ability of the program group. How to stimulate the desire to express the guests, how to balance the ideas and the tone of the show are all difficulties that the creators will encounter on the promotion road.

Focusing on "emotion", can you kill a blood path in the cultural category as the mainstream podcast market?"Are we meeting" given a positive answer.It not only achieves the "1+1> 2" communication effect, but also has found another possibility for both love and podcasts.No. 1 conclusion

According to statistics, in 2022 alone, various domestic platforms will launch 13 love comprehensives, which fully proves that the gender emotional topics behind the love of love still have unlimited development space."Meet Meet" is more like an experiment to do in the face of the face era, and also explores more content expression forms of podcasts.