No. 1 Blue Book 2022 Q2 TV ｜ The gap between the TV platform is reduced, maybe the fault advantage may no longer be?

No. 1 Blue Book Q2 TV Articles ·

Author ｜ Season 7

No. 1 General Review

In Q2 in 2022, spring and summer have already played, and the TV platform is slowly recovering with the temperature rise.

Q1 Compared with 2021, several major sections have declined. And on Q2, under the premise that the environment is still sluggish, some data is rebounded--

The theater performance increased by 10.1%compared with the five major theaters of the Q1 CPIC, and there was a certain increase.

Variety shows that the first -tier satellite TV's golden file variety heat index continues to decline, a decrease of more than 25%compared with Q1, but at the same time as the overall heat declines, the five major platform variety praise increased by 3.3%compared with Q1, and the viewing degree increased by more than 10 more than 10 Q1 %.

If the Q1 TV platform is difficult to move forward in the cold wind, then the improvement of Q2 is a few spring colors blooming in the cold winter. As the mainstream media, TV stations are still looking for roads, opening roads, and seeking new roads-

CCTV's dominance in the field of documentaries has not changed. Documentary not only seek stability and depth in the old documentary, but also changes and new contents and new contents. CCTV-4 and CCTV-1 occupy the top ten lists with 4 and 5, respectively, providing high-quality guarantee for the undefeated position of CCTV documentary. At the same time, the Q2 TV series "Honor of the Police", "Daughter of Dashan", "Happy Sweet and Sweet and Better" for CCTV won the popularity, word of mouth and long -term attention; Puzzle game programs provide creative benchmarks.

Hunan Satellite TV's attention in the five David TV is still leading, but the fault gap has shown a narrowing trend. In the theater, the Hunan Satellite TV Golden Eagle Solo Theater has only achieved median results. "Talking Good", "Good Wells" and other works such as deep emotions, but did not form a break -up effect; in the variety show, Hunan Satellite TV steadily dominated the evaluation. At the top of the viewing list, "Sound" is also containing the connotation of theme and the viewing of the program in the form of gifts and singing.

Beijing Satellite TV has made a breakthrough in Q2, with an average of 56.25%from Q1, occupying the second place in the five David TV. Its quality theater "Canal Romance" and "Mountains and River Yueming" occupy the top three live broadcast attention, helping Beijing Satellite TV to get a good ratings; variety shows are slightly inferior to the theater, "Seeing You in the Snow", "Performance Class", "Performance Class" "Spring" and other programs have not set off a big wave.

Oriental TV is still comparable to Zhejiang Satellite TV. Oriental Satellite TV has achieved eye -catching results in the Q2 theater, and has won 6 seats in TOP20 in TV series. Oriental Theater won the theater champion. Zhejiang Satellite TV continues to win the popularity in the variety show to achieve good ratings in the variety show. The king of heat provides a full guarantee.

Jiangsu Satellite TV has played smoothly, new episodes such as "Chasing Love Family", "Spring Breeze and Green River", "Several Merry People" and other variety shows such as "The Strongest Brain" and "The Fourth Season of My Boss" Maintain the front -line status of Jiangsu Satellite TV.

Generally speaking, although the TV industry is still in a turbulent period, the mainstream platforms continue to actively explore the results in Q2, and various TV station channels still need to find their own development positioning and continue to explore on the road. In this way, we also believe that there will be blooming flowers after the winter, and the road of drama comprehensive boutique is just around the corner.

Provincial Satellite TV Following Ranking:

Hunan Satellite TV continues to lead, and the fault gap has gradually narrowed

In Q2 in 2022, Hunan Satellite TV continued Q1's leading advantage and continued to occupy the top of the list. But compared to the other four front -line satellite TV, the leading advantage of Hunan Satellite TV faults is gradually narrowing. Hunan Satellite TV decreased by 0.32%of Q2 from the Q1 live broadcast of 0.38%, a year -on -year decrease of 15.79%.

In the middle, Beijing Satellite TV, Oriental Satellite TV and Zhejiang Satellite TV are competitive. Beijing Satellite TV ranks the third place with 0.24%of the live broadcast of 0.24%with a 0.01%advantage. Jiangsu Satellite TV performed stable and still occupied fifth place with a live broadcast of 0.15%. On the whole, the competition pattern of front -line satellite TV has not changed, but the first fault gap shows a narrowing trend.

For the second and third -tier satellite TV, Guangdong Satellite TV performed well. Two rounds such as "Call Me Director" and "Heart House" are the popularity of the vibrant theater. Food culture programs such as "Cantonese Cuisine Master 2" and other gourmet cultural programs have handed over a upgraded version of Lingnan food culture "Golden Card" for global audiences. Help Guangdong Satellite TV won the first and third -tier TV ratings. Liaoning Satellite TV and Jiangxi Satellite TV followed closely. On the whole, the second- and third -tier satellite TVs have not changed significantly in the Q2 pattern, and Guangdong Satellite TV and Liaoning Satellite TV maintain their advantages.

First -line satellite TV theater ranking:

Oriental Theater topped the list

Oriental Satellite TV's Oriental Theater performed well in Q2, winning the permission with a daily live broadcast of 0.47%. As the main place of announcement of Haipai's works, Oriental Theater, with its quality -priority, priority selection principles and innovative and flexible arrangement strategies, the Oriental Theater has been invincible for a long time. In the ranking of the five major front -line provincial satellite TV golden files, Oriental Satellite TV won 6 seats in TOP20 in the Q2 TV series in 2022, "Heart Residence", "Please call me director", "Welcome to", "Happiness to Wanjia", etc. The drama has made great efforts to help the Oriental Theater in the theater champion. Beijing Satellite TV Quality Theater and Hunan Satellite TV Golden Eagle Solo Theater separated second and third. The Beijing Satellite TV Quality Theater "Canal Romance" and "Mountains and River Yueming" all occupy the top three live broadcast attention. Compared with the Q1 live broadcast of the Golden Eagle Theater, Hunan Satellite TV's Golden Eagle Theater has decreased. However, the Golden Eagle solo theater "Talking Good Speak" has achieved good ratings with the style of emotional healing. In addition, Oriental TV, the "Heart House" jointly broadcast on the Chinese Blue theater, as well as "Happiness to Wanjia", which were broadcast together, and the Oriental Theater, all achieved considerable performance.

King of TV platform episodes:

CCTV's good drama is constantly, "Police Honor" has also received popularity and reputation

Q2 drama market "Police Honor", "Special Warfare Honors" and "Lin Shen See Deer" and other dramas are particularly dazzling: "Police Honor" has also won the user's popularity and praise at the same time, becoming the success of Q2. "Lin Shen See Deer" and "Glory of Special Warfare" won the championship of the video heat and the king of watching. "Daughter of Dashan" was well received and won the king of reputation with a reputation of 99.6. "Happy Sweet and Sweet and Better" has won live "The King of Evergreen" for 8 weeks with absolute heat.

Q2 The main theme TV drama works occupy the main market. Among these TV drama works that have achieved eye -catching results, "Police Honor" focuses on the growth of young policemen; "Special War Glory" writes the story of a special armed police special combat player; "Dashan Dashan "The daughter" will be aimed at the fight against poverty, and writes the song of youth of the new era of the Communist Party of China.

In addition, "Happy Sweet and Sweet" and "Lin Shen See Deer" focus on modern cities, write the life of the city's life, and get the audience's high attention.

First -line Satellite TV weekend file variety comprehensive ranking:

Zhejiang Satellite TV won the popularity, Hunan Satellite TV has won word of mouth and viewing

Q2 Five David's weekend variety shows have still become the main battlefield to seize the popularity. Zhejiang Satellite TV continues to work in the comprehensive N generation, "Running Season 6" and "Ace to the Season 7 of the Ace" and other programs continue to win the popularity, ranking first and second in comprehensive rankings; "Star Chasing Stars Second "Season" and "The Third Season of the Voice of God" and "Frozen Right" also performed well, and they jointly promoted the king of Zhejiang Satellite TV to win the heat.

Hunan Satellite TV shouted Hunan Satellite TV and Mango TV with the slogan "1+1 = King Fried", which focuses on dual -platform integration strategies. It also returned. Q2 "The Six of Life", "Sixth Season of Life", "Flower and Youth Season 4" and other programs have good reputation in the program.

King of TV platform variety shows:

"Sound Everbright" Hong Kong music sings heat, "Running Bar Season 6" injects cultural quality

Q2 is still the main highland of the variety shows in the comprehensive N generation. A dark horse rushed to the top of the list many times, and at the same time won the user's popularity and praise, so that Hong Kong Le donated the present to the vividly.

In nine years, the content of "Run" continuously injects fresh blood and innovative programs in the ten seasons. He always adheres to the spirit of "running" and brings joy to the audience while conveying the positive energy of hard work in the new era. At the same time, in the "Sixth Season of Run", the plain star fusion model is adopted, which allows this "national variety show" to present the effect of not only the whole people's viewing, but also the participation of the whole people.

At the same time, "Opening the Gate" continued to be on the list as the veteran variety show of CCTV, and continued to win the king of Evergreen with the score of 13 weeks with Q2.

TV platform party ranking:

Tianjin Satellite TV continues to be on the list, Henan Satellite TV frequently comes out of the circle

Q2 Second -line Satellite TV has become an important platform for the output party. In April spring, Henan Satellite TV adopted the expression structure of "play in the play, painting in the painting". Through the celebrities of the Song Dynasty, the scene stories were interpreted, and this clear and wonderful tour was connected in series. The May Youth Festival ignited the power of youth. Henan Satellite TV dedicated a special program for May 4th Youth Day with the theme of "Long Live of Youth". In June, as the 618th anniversary of the establishment of Tianjin Wei, Tianjin Satellite TV's "Shining Night -Tianjin Jianwei 618 Anniversary Party" let the audience see Tianjin's historical heritage and infinite future.

The contribution rate of the three evening party is equivalent, and the "Shine Night -Tianjin Jianwei 618 Anniversary Party" occupies the top of the list with a 21%contribution rate. As the Q2 quarter of the year, Tianjin Satellite TV has been on the list in a row. Henan Satellite TV as a new force also frequently comes out of the circle, giving the party a new vitality with innovation and cultural nature.

TV platform documentary ranking:

Diverse culture and diverse forms, CCTV documentary is the top

In recent years, my country's documentary industry has developed rapidly, the content of the subject matter is continuously rich, the image style is complex, and the content influence has continued to reach a new height. Compared with Q1, the live broadcast of the documentary has declined slightly, but from the perspective of artistic creation, it is constantly moving forward. The Q2 documentary continues to be new and repeatedly produced on the basis of Q1. CCTV continues to maintain a monopoly position in documentaries, and the top ten most watched documentaries have been broadcast by CCTV. "National Memory" leads the audience to establish the correct national view, historical view, and values ​​in the form of normal daily broadcasts, showing the feelings of home country, Chinese roads, Chinese spirit, and gathered for the country and society. 1.1%occupy the first place.

"The Writing" looks back at the century -old struggle of the Communist Party of China. It is based on the line that the Communists have left the affectionate strikes at the last moment of their lives at the last moment of their lives, telling the past that the Chinese revolution is shocking and worthy of remembered forever. "China Fate" is looking at the world, telling the various wonderful association stories in China and the world, to connect China and foreign countries, and communicate the world.

Natural geography has always been the theme of documentary creation that has attracted much attention. The performance of "Eye of the Secret" and "Remember the Nostalgia" is also very good. The style of different angles shows Chinese characteristics and Chinese style. Pass.

TV platform animation ranking:

The classic playback of the national action, the "Bear Fate Series" continues to be on the list

CCTV-1 and Hunan Golden Eagle Channel contributed to the national movement in Q2. CCTV-1 is mainly based on classic playback. CCTV is replayed by classic cartoons such as "Xiao Xun Finding Mom", "The Great Kings", "Gourd Brothers", etc., and achieved good results in the live broadcast of attention, occupying the top three lists. The Hunan Golden Eagle Cartoon Channel continues to develop the big IP. The "Sixth Season of the Dinosaurs of Pig Man" and "Bear" series are constantly updated, making the country's vitality continuously.

It is worth mentioning that the "Bear" series has been on the list for two consecutive quarters, which has become an important force for the current national movement.

TV platform public opinion volume ranking:

Zhejiang Satellite TV capture the king of public opinion platform

Q2 Zhejiang Satellite TV won the chief position of the public opinion platform in one fell swoop. The drama show launched by Zhejiang Satellite TV in Q2 was strongly responded to the audience. "Running Season 6", "Ace to the Season 7 of the Ace", "The Third Season of the Sky", and other variety shows have continued to win the popularity, the combination of outdoor competition, indoor competition, and music inspirational The stimulus on multiple senses; TV series such as "Glory of Special Wars" also locked the audience's attention. Zhejiang Satellite TV's multi -innovation platform has a long lead in the content form of content form, winning the title of the king of the Q2 public opinion platform.

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