"Mortal" stronger, what IP mental method did the "outbreak" Wanwei cat cultivate?

Waiting for 10,000 years,

Is the legend that came out of the ancient god's tomb?

Let the online novel old fans shout "Grandpa Qing Hui" the peak of the fantasy peak "God Tomb" adapted animated drama, which has been launched on July 21st Youku!

In the past few days, in addition to Youku Homepage, you may also see this poster on some shopping malls, community access controls, and online payment pages. The momentum is overwhelming.

As soon as it was broadcast, the popularity of "God's Tomb" rose to the first place in Youku Anime:

It is not surprising to have such a successful start. In the production list of "God's Tomb", we have seen the name "Famous Rivers and Lakes" because of the successful adaptation of the animation drama of "Mortal Cultivation of Immortals" - Vitamin animation.

This is a team that holds many top original literary IPs and the first adapted animated works.

The core creators also continuously produced well -known film and television projects such as the live -action drama "Menghua Record" and the animated film "Our Winter Olympics". Many super S -class works are being produced, and up to a dozen projects will be launched one after another ... ....

What kind of company does Wanwei Cat show such a "powerful" strength in just a few years?

What kind of IP layout will you make in the future?

A mysterious teenager woke up from the ancient tomb for 10,000 years.

He harvested friendship and love in the process of patching together, and in the battle with the evil forces, he led to a magnificent and vicissitudes of history, revealing the secret he was carrying.

This story has both the oriental fantasy colors and the collision of East and Western civilization. At the same time, it is very fascinating without losing blood and tenderness.

——Wang Yuren, the producer of "God Tomb"

"The Tomb of God" is the original literature that Chen Dong began serializing in 2006 in "Starting Point", making Chen Dong fame in World War I.

The big time and empty view, the big pattern, and the big characters are all intertwined, full of bold imagination ... These are full of the expectations of everyone's anticipation of the animation of the "Tomb".

△ "Great God" Chen Dong personally supported the "Tomb" animation drama on Weibo

Wanwei Cat launched the animation project of "God's Tomb" at the same time in the development of "The Biography of Mortal Cultivation", and quickly locked the partner Ru Sen to jointly complete the creative cooperation.

Different from the "real" style of "Mortal", "Tomb" is more "anime" in attributes, so it adopts a relatively traditional animation design and production process, emphasizing the imagination of the picture, and fully released the charm of the animation itself.

In the release of PV and the 2nd episodes of the premiere, the most eye -catching is the thrilling action scene.

Gorgeous move, fighting blood.

The fighting scene of Wanwei Cat's animation is famous in the industry. Before, the TV series "Wind Raise Luoyang" 1: 1 "Learn" "Mortal" martial arts design.

In "The Tomb", there are many venues that can "ignite" the original fans in an instant:

The combination of Chinese and Western painting style, the scene and character design full of the sense of fantasy atmosphere:

In order to highlight the modern sense of adaptation, the production team has worked a lot in narrative:

The viewing angle of the original book is more like an RPG game, which fully follows the main line of the protagonist; while the animation adds the memory of the protagonist Chen Nanwan years ago, appearing in each episode, echoing his life in the new world, strengthening the "previous life The feeling of this life.

In the presentation of the content, the episode refers to the narrative method of the "American drama". At the beginning, a story is released, and then the film and the positive film.

In the animation style, there are both hot and tragic scenes, but also humorous and funny people who interact with the role;

There are also cute pets of fat poisonous tongue, and cute little princess of the universe.

The audience who has not seen the original work can also "enter the pit" quickly, and the sense of substitution is very comfortable, which is enough to attract anime passenger powder.

These are appropriate adaptations on the basis of respecting the original work. Through the elaborate polishing of the story, the audience brings a beautiful animation work, so that the "Tomb of God" has just become Youku's ace animation this summer. A phenomenon -level national masterpiece.

When it comes to Wanwei Cat, I have to mention the animated Fan drama "Mortal Cultivation of Immortals".

△ From this year, Zhou Geng's year "Mortal Cultivation: Farewell to Tiannan"

At this time two years ago, the most influential Chinese Xianxia novel classic "Mortal Cultivation of Immortals" was adapted into an animation drama and landed on station B.

As the first domestic "real -life catcher+real -time engine creation" animation long drama, its emergence has completely rewritten Guoman's map and opened a new genre of animation in the dispute.

The "chasing quantity" will exceed one million, and the broadcast volume of the night of the broadcast exceeds 11 million, and the broadcast volume of the sixth year of the broadcast has exceeded 200 million. These are not the "station B broadcast" data that was not seen in the playback volume.

Last year's Spring Festival "Mortal" launched the Spring Festival special article "The Battle of Yanjiabao", and announced that it will create a "year -old" that will be stable and updated -this is the first year of State B Guochuang!

It is understood that "The Battle of Yanjiabao" was originally built in accordance with the quality standards of the animated online movie. I did not expect that the Wanwei Cat actually used the quality of this creative directly into the year!

Nianfan's high quality of the palace has directly shocked the audience, and everyone was enjoying it.

So sincere, of course, the fans' "praise" in word of mouth is replaced:

The high score of 9.7 made it the top of the BRICS Creation Ranking, and it was also selected as the title of "the most popular in the post -90s and post -00s".

The two most important indicators of the most important user satisfaction at station B are "likes" and "coin investment volume". Everyone is the first to be over 10 million in the station. Nowadays, the "Mortal" animation playback volume has been broadcast alone for 1 billion, and it truly transforms into a phenomenal national creation animation work.

△ "Mortal" chasing the number of people breaking 6 million and the playback volume exceeded 900 million congratulatory pictures

Through this "cultivation of immortality", Wanwei Cat not only accumulated mature IP script adaptation and animation industrialization experience, but also achieved a dazzling "National Creation Team".

Wang Yuren, the founder of Wanwei Cat and Geek, integrates "telling IP stories" and "using cutting -edge technology".

In addition to "Mortal", he has created explosive TV drama works such as "The Night" and "Menghua Record" as the producer;

Earlier this year, he also launched the first authorized animation film of the Beijing Winter Olympic Organization Committee and the "top flow" of the Beijing Winter Olympics Organizing Committee with the co -founder Chen Yan and Wang Yan. Our Winter Olympics.

This is an "unprecedented" animation project:

"Come" with Shanghai Fine Arts Film Studio "invited" Qi Tian Dasheng, and cooperated with Huaqiang Fangte for the first time to launch young bald heads and bear bears. Puppet animated movies ... Especially for Bingdun and Xue Rongrong to "play together" with the above classic IP, the difficulty of the project can be imagined.

In the brutal fighting Spring Festival, "Our Winter Olympics" is still the first annual animation movie of the comprehensive popularity of major online platforms. The Wanwei Cat team proves on the big screen. The ability of Chinese story.

In terms of technology, Wanwei Cat has also led the trend and continuously applied the most cutting -edge technical means in the project to improve efficiency and optimize the workflow.

They are the first team in China to stabilize long animation works with illusory engine UE.

From UE4.25 to 4.27, to the latest UE5, we can see more than one technical iteration in "Mortal" and "God Tomb".

△ The bamboo forest picture made by UE5 in "Mortal", the light and shadow texture has been greatly improved

There is no lack of cheers in the technical circle when the UE update effect, but it really uses the technology to "landing" to mature business works and can also achieve excellent results. Teams such as the domestic team of rare rhombus.

The illusion engine also gives official seal recognition to the technical strength and practice of Wanwei Cat.

△ Wang Yuren (most left) shared experience at the Developer Conference of Unreal Engine

According to Wang Yuren: In 2023, Wanwei Cat will produce a super S -class work created with Unreal Engine 5.

If it can be realized, this is the "first" of the domestic team!

To complete the S -Class animation project with the world's leading new technologies, this not only requires strong technical strength, but also the courage of "dare to eat crabs" and the efficiency of rapid iteration workflow.

This fully reflects the attributes of Wang Yuren and the creative team:

I think this is a state of advancing with the times.

Making must keep up with this era, otherwise your picture will naturally not be able to beat others.

And this can also provide better logic for storytelling, because we can indeed achieve a lot of different things.

"Wanwei produces, must be a boutique" -the fans' affirmation of Wanwei Cat's works.

From the establishment of 2019 to the present, Wanwei Cat has emerged with accurate insights on the IP market, enough forward -looking strategies and pragmatic "development methodology" in the film and television industry.

Talking with works, continuously stable achievements, won the reputation among fans, and obtained the firm support of the video platform.

Today, as long as you look at the country's animation, you can't get around the Wanwei Cat.

In this regard, Wang Yuren said:

Our purpose has not changed, that is, ‘telling IP stories with animation’, but now the IP market is undergoing two great changes:

First, the market mentality has been different from the previous "IP as a stepping stall". Both the platform and the creators realized that the "IP development" is very professional.

Everyone is much more cautious about head IP and large -scale works. At this time, the more professional attitudes and sincere investment are needed.

Second, the traffic attributes of IP have been further strengthened.

IP with congenital traffic foundation, whether it is attractive to users, platform investment, or market expectations, is in a relatively advanced position;

But this is the "double -edged sword", the audience's discerning degree is increasing day by day. In the past, fans may pay for their feelings, but now fans will use scores, comments, and "vote".

Both the audience and the market are growing, and our practitioners cannot stand on their own.

Wanwei cats are "ambitious" in IP development.

Wang Yuren believes that the current IP operation is more like a mesh layout based on the same IP language and worldview.

In addition to novels, animations and live -action dramas, Wanwei Cat is also developing games. This year they produced two games, and the co -founder Chen Yan led the cooperation with China Mobile Games to develop a new mortal Xiu Xianzhuan mobile game.

The other is the game "Qingyu Years" that cooperates with Shanda.

There are also other forms of virtual idols, digital collections and stage play.

In May of this year, the co -founder Wang Yan showed a virtual idol short video made by Han Li and Nangong Wan and Tang Zichen in his circle of friends. In the past performance, we have the ability to turn good works into a good work in another form;

What we want to do now is to expand the radiation surface of the content through various new forms of IP, increase the frequency of contact, and strengthen the reach of IP.

Breaking the dimension wall and allowing everyone to freely travel between different segments, this is actually a way of building a "Yuan universe".

Wanwei Cat eventually hopes to be high -quality authors. Their story can be connected in series, with a strong or weak connection to form a certain series and synergy effect. Essence

△ Han Li and Chen Nan's "Dream Link", "Wanwei Cat Universe" first appeared

Han Li, Nangong Wan, Wang Chao, Tang Zichen, Chennan, these images have been established and deeply rooted in the hearts of the people, and then they will definitely reach the same platform developed by Wanwei Cat. Intersection "

"Mortal" has risen steadily, and "God's Tomb" is booming;

This year's six works are released, and at least a dozen works will be released one after another next year ... The road of Wanwei Cat has become wider and wider, and the team is getting busy.

IP operations have entered the era of refinement. The "containing many IP golden spoons", which was born, did not satisfy its gorgeous IP reserves. Instead, with its technical strength, amazing execution, and solid performance, stand quickly to the way to stand to the way to reach to the way to reach to Market leading position.

How will this "very good army" "strong army" be able to work next? It's getting more and more exciting!

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