0.1 yuan to buy priceless happiness!Hundred anchors jointly play for "Lone Moon"

One week before the release of "Lone Moon", from "field brushing walls" to "100 anchors to play Call", its huge "gravity" boom has taken the lead in reaching the earth. As the latest science fiction comedy launched by Happy Twist, "Lone Moon" was directed by Zhang Yuyu, starring Shen Teng and Ma Li, and will be fully released on July 29. In the past few days, this film has created the latest pre -sale box office record with its strong main creative lineup, high -profile theme type, and high -efficiency and smooth announcement, setting off the strongest heat wave to the summer film market.

"Lonely Lunar" on July 19th officially promised the file and opened the full pre -sale on the 20th. In less than two days, its popularity is rapidly climbing at the "cosmic speed": according to the professional version of the lighthouse, as of 13:11 pm on July 22, the pre -sale box office of "Lone Moon" has exceeded 10 million yuan, creating creation The fastest record of pre -sale box office in Chinese film history is enough to prove that the audience expects it.

Taking this as an opportunity, hundreds of anchors jointly live broadcast, continuing to promote the popularity for "Lone Moon", and at the same time feedback the support of fans. This is also the "impact broadcast" online roadshow product to the "rivers and lakes", which brings efficient and convenient publicity for the film.

This time the hundred Taobao anchors "Lunar" called the movie for the movie, and once again played a super -strong lineup: Lin Yilun, Li Jing, Dazuo, Ran Ran, Lieer Baby 5 star anchors, and as many as a hundred celebrity anchors Qi Qi Qi Qi Qi Qi Qi In the battlefield, through the preferential product form of a 19.8 yuan qualification voucher at 0.1 yuan, he sent benefits to fans, and also added a fire to the popularity of "Lone Moon".

Joint live broadcast by a strong Taobao anchor group is already a mature model of "impact broadcasting". As the first online roadshow brand in 2019, the "impact broadcast" created a joint marketing model of "content e -commerce+movie announcement", while winning more exposure for the film, it also creates a complete ticket purchase link link. , Reach the shortest path from the live broadcast room to the purchase of tickets to increase the conversion of ticket sales. The live ticket sales+short video marketing has gradually become a must -have combination of digital declaration. This model has made the topic, word of mouth, and box office, which has become more mature, bringing value increasing value to many films.

This time the hundred anchors helped the "Lone Moon", which also created the latest case of the "Innovation Marketing+Quality Content" model. Through live broadcast, more fans expressed their expectations for the plot: "Lone Moon" tells that human beings rescue the earth by deploying the "Moon Shield Plan" in the moon's deployment in the moon. Unexpectedly, the meteorite came in advance. When all the members evacuated, the maintenance worker Duguyue (Shen Teng) missed the evacuation notice of the leader Ma Lanxing (Ma Li). The laughabling life on the moon.

At present, "Lone Moon" is in a full -fiery pre -sale, and will be launched in many cities across the country on July 27th and 28th. It is officially released on July 29. At that time, as the "last human beings in the universe", Dugu Moon will perform the cosmic "pain" for the audience, carry out a journey of imaginative lunar alone, and crack the challenge of "Lone Moon". With the launch of various types of innovative marketing and the rising film popularity, more and more fans are entering the venue, and then they will "land on the moon" to watch together.

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