Inner Entertainment Aidou Overseas Survival Book

Author | Editor Ding Qianwen | Fan Zhihui

Recently, for the lovers who entertain in the near future, the most hoped for the internal entertainment is the opportunity to have a "draft resurrection card".

On July 10th, the draft show "BOYS Planet 2022", which was held by the South Korean Mnet, was reported to be in the preparation stage, and the list of players in China was also exposed. It is listed, almost all of them have participated in the cooked face love beans who have participated in the mainland draft shows, and even small idols such as Hu Yitao, Gan Wangxing, and Zhou Yanchen, as well as such as Wu Mu Ti and Qin Fen. The existence of the opportunity to debut in Han.

Interestingly, according to the program staff, the number of Chinese players who register is far higher than the number of Japanese players, and all of them have "unrealistic beauty" and "extraordinary talent".

Before the list was exposed, Hu Yitao, who starred in "Creation Camp 2021", stated in the live broadcast that no matter if he will be selected, he will go to an interview program. In the eyes of many fans, this opportunity is like a life -saving straw: "There is no stage in the entertainment, it is better to seize the opportunity to make a green card." The Chinese native love beans of the event now refer to the love beans that have not debuted by the local nationality.

Instead of consumption in vain, it is better to go abroad to survive. This is the consensus of many internal entertainment fans, including Hu Yitao fans. However, for lovers, is it a "green card and love beans"?

Why do you cross the sea and re -employment?

Back to the first year of the draft in 2018, the love potatoes gradually possessed the opportunity of singing and dancing in the "101 Series" draft wave opened by "Idol Trainee". The soil that can grab the jumping space with the green card love beans that can be trained with the system.

But for four years, as the internal entertainment draft has been "clear" quickly. Now it seems that the stage opportunities that can only be relying on the draft are more like a flash.

And how to digest the love bean resources has also become the top priority of a brokerage company. Many brokerage companies choose to consume the contract period, or forced Aidou to default to in exchange for liquidated damages, or arrange Aidou live broadcast to bring goods, and frequently brush their faces with variety shows.

But for lovers, acting seems to be the only way for lovers to obtain exposure to the public market. It does not matter how it does not matter. It seems that it seems to be a consensus. In addition to Dong Yanlei and Chen Yifei, who are back to Ciwen Media, or Yu Shuxin, who is back to the old -fashioned production company, there are frequent trials such as Deng Chaoyuan to produce more than three more times a year. Low -cost, small production, low -evaluation online drama love beans.

However, some of them still do not forget to sing and jump their own positions, and become "short video limited" love beans. They have grown barbaric on their own stage on the short video platform. For example, Li Zixuan and Wang Chengdan were sought after by netizens because of their high ornamental viewing. And Lou Zei, who is like an Internet celebrity, became popular after the funny segment of output, and now invited colleagues in the circle of Aidou in his own clothing store, mainly jumping with Korean Aidou group songs, to play the "clothing store to play songs "At the same time, the loveders who are still insisting on the release of the work provide a certain publicity platform.

But more Aidou still has a stage dream, and hope to be on overseas draft opportunities. Last year, the China -Japan -South Korea -Three Kingdoms draft show "Girls Planet 999" hosted by South Korea transported more than 30 Chinese players, most of which were "Youth with You" and "Creation 101" and other draft programs. Love beans.

During the broadcast of the show, compared with Japanese and Korean players, the Chinese players were insufficient, and they were talked about "execution in public", which completely exposed the perfunctory and immature of the Chinese star -making industry. Among them, "Lucky" Shen Xiaoting finally made his ninth debut, and his group KE1PER is now becoming the leader of the newcomer female group. As a green card Aidou, he also gained a lot of attention.

The other regret in the finals, Su Ruiqi, signed a contracted Japanese Sony Records in the final, and recently announced that it will be on the Metamoon Music Festival in the United States. focus on.

This is not surprising, why there are a large number of Dou Dou who debuted in the draft, and it is willing to "return to the pot" unlimited times, and even willing to "export to domestic sales." The identity of "Green Card Love Bean" can provide a certain blessing for their love bean career.

"Green Card Love Bean" Overseas Survival Book

However, the "green card love beans" that has been debuted overseas is not as bright as imagined. The filter of "China Green Card" is also on the edge of a precarious failure.

Among them, the main choice of "green cards" overseas is the highly industrialized and more open South Korea.

South Korea has the K-POP of a systematic industrial chain. In many years of market inspection, many successful cases of debut of multi-national Aidou groups such as F (X) and TWICE have completed their debut. However, in the past two years, with the frequency of Korean love beans, the competition has gradually fiercely, and the phenomenon of aging beans is becoming more common.

For example, the newcomer girl group IVE, who debuted at the end of last year, was born from 2002 to 2007. He has a five -year -old age. The only green card is still a Japanese member born in 2004. The combination also took the popular group of BTS and Bigbang this year to sweep the mainstream Korean music show "Popular Ballads" and "Music Bank" and other 10 championships, setting the highest number of this year. In the final analysis, age is also a part that cannot be ignored in the industrialization of Aidou, and the age can also mean that it can be invested in the way of reducing the cost of cultivating the cost as soon as possible.

In contrast, the output of Chinese green cards is mostly concentrated in the "age" stage of not dominant. Among the newcomers who have recently debuted, Ning Yizhuo, a member of AESPA born in 2002, was the smallest Chinese green card. In the original "Girls Planet 999", Chinese contestants also occupied half of the country after the 95th; and South Korea and Japan contestants were mostly concentrated after 00, and they also had players born in 2006.

On the other hand, the problem of resource allocation of Korean brokerage companies also affects the survival path of the green cards. For example, a large number of Chinese green card members who rely on SM entertainment debut have not received much attention after Han debuted. Most of the time, it is only group activity.

More green cards are also facing a situation where the income is not settled. For example, the girls' group girls this month, although the development trend is already in the forefront of the women's group, but the five years of debut still belong to a state that has not yet earned back to the team's operating costs, which means that Huang Jiaxi, a member of Hong Kong in Hong Kong, is still in the case of no income settlement.

In addition, cultural conflicts from identity problems are also affecting green cards. For example, Wen Junhui and Xu Minghao, two Chinese members of Seventeen, did not discuss because the holiday did not follow the Korean culture. In the same situation, it also happened to Wang Yiren, and her Lehua Entertainment, because of the Chinese company's co -branded by Korean netizens, has also been affected by the development of Aidou.

This contradiction related to the different cultural background is actually a problem that the green cards have to face. The processing method is slightly careless, and it is full of losses.

After all, in the Chinese fan market, green card status does not mean that it can bring popular bonus. Interestingly, the Korean fan market also noticed this situation and believes that this is a choice caused by aesthetic orientation. It believes that Chinese fans are more willing to pay for love beans with "white and thin" or blurred image.

According to the statistics of KPOP Chart data, of the top ten, only AESPA, NCT DREAM, and Seventeen have a Chinese green card. : Chinese fans purchased albums) showed that South Korean member Luo Yimin loses first in the team, Huang Renjun ranked third, and Zhong Chenle ranked at the end.

In addition to the Korean market, the conservative Japanese market is also one of the choices for the development of green cards.

Under the influence of K-POP in recent years, the Japanese idol industry is also changing, and it is also changing and puts attention to trying to divide the Chinese market. During the AKB48 GROUP general election in 2014, Watanabe Mayou won the championship with the second leader of the second place in the second place to win the championship. The Japanese market has seen considerable profit margins.

In addition to the establishment of Chinese social accounts such as Hamasaki Bu, some Japanese entertainment companies have issued olive branches to absorb Chinese love beans and give development opportunities. For example, AKB48 introduced the first member of Taiwan, Ma Jialing, Taiwan in 2015, and became a single selection member in less than three years (Note: specifically refers to the members who can participate in the performance) Essence, not only appeared on the Japanese Red and White Spring Festival Gala, but also starred in a number of TV series.

However, in the Japanese market with a high degree of conservativeness, these successful cases are still rare, and more are no one to ask, or the successful development of localization through concealing the nationality like Suzuki Huimei. As the world's second largest recording music market, Japan does not generally depend on borrowing green cards to open up overseas, but just want to use a green card to increase freshness.

In addition, China Green Card also faces the pinch of European and American or Southeast Asian green cards, which are mainly Thailand.

For example, Blackpink, (G) I-DLE, NCT and other combinations active in Korean Eda head echelon, all have Thai members; new people who have recently debuted, Green Card Love Beans from Thailand, Vietnam, the Philippines, etc. It is common. For example, Lapilus, a newcomer girl group, contains a member of the Philippine actor, Chaty, and the men's group TEMPEST launched by the South Korean branch also has Vietnamese members Hanbin and so on. The Chinese green card is no longer the primary option.

The reason is that in recent years, the K-POP has shown a thriving wave in the Southeast Asian market. Southeast Asian fan groups have shown strong data capabilities in YouTube and voting. For example, just like the second -generation groups such as Superjunior relied on the Chinese market's "love old" love, which occupies a total of 90%of the album sales of the album. The existence of the volume of the unit. What's more, in terms of East Asia in Southeast Asia, the idol industry is facing a certain gap, and the economic development of the fan's economic development is still in a promotion state. Therefore, compared with the Chinese market, more and more brokerage companies have begun to vigorously absorb the Green Card in Southeast Asian, and Chinese green cards are no longer popular.

Of course, there are also no choices on both sides, that is, the launch of a mixed green card, such as the NCT member TEN, (G) I-DLE member Minnie all have a certain Chinese-Thai mixed background, and the Hybe Group's upcoming public trainee group Traineeeeeeeeeeeeeeeeeeeeeeeeee A, it also includes multi -options such as Thailand, Sino -Thailand mixed race, and Japanese and American mixed races.

It is not difficult to see that the overseas survival game of Chinese green cards is already a selected and more diverse green card love beans. In essence, the competition is fierce. It is not as optimistic than the local area.

Conclusion

For Chinese green cards, even if they succeed in overseas, they will eventually face the options of returning home.

It is just that the overly saturated Chinese idol market is not so friendly for green cards. After all, when a public position is transferred, it is necessary to face the situation of dissatisfaction with soil and water, and may even be the loss of fans.

Take Zhou Jieqiong, who returned to China to develop as an example. After many regrets to return to China, he lost his development in South Korea as a green card Aidou. The state of not fire. It is also like Lai Guanlin and Meng Meiqi, holding top resources, but because of the lack of business level and negative news, let the "green card filter" disappear.

It is true that Han Geng and "the fourth son of return to the country" are successful cases that have transformed from green card love beans to head artists. However, this period of returning home is the top flow. Compared with the industrial environment of the "Qingchuang Series" draft draft. Not to mention, Cai Xukun, Liu Yuxin, and others have the rise of newly -top love beans with strong fans after the draft, and have already absorbed a lot of idol living space. This also makes the current green cards only consume the existing fan base and cannot carry out a new round of traffic conversion.

It can be said that the loveders who are busy going out are essentially in the predicament of Vigui. It may be that they may go to everyone, but walking out does not mean that it can completely change the trajectory of life. Internal entertainment is an indisputable fact, and Aidou has chosen countless drafts "back to the pot", and even running overseas is constantly being selected. It seems to be helpless for a stage opportunity.

Just in this helplessness, you may wish to return to Aidou's post. Can you become a thousand miles before asking Bole? After being separated from the sugar and coat of the fan economy, can they really accept the test of the mass market?

After all, whether it is inside or outside, it is important to create opportunities to create opportunities, but it is the top priority of Aidou for the business level of matching opportunities.

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