Chen's comedy, defeated in "greedy"

In the era of saturation, comedy movies are moving towards "downgrade"

Author ｜ Autumn Ming

At the height of "Tang Tan the Universe", the first performance of "outer space IP" is indeed lacking.

The "bitterness" of the economic downturn has made comedy more common. In the film marketing market, "Laughing Marketing" has always been loved as a frequent visitor. Therefore, from the tidbits to the preview, the dense laughs always attract a lot of viewers to enter the theater to pay.

As the opening work of Chen Sicheng's "Outer Space Trilogy", "Mozart of Outer Space" under the premise of collecting "triple play" of the "triple play" of the "three players" of the film emperor, the film emperor actor and comedy theme were already eye -catching.

Picture source: Douban

According to Yien Entertainment List, under the "bottoming rebound" of the summer stalls, "Mozart of Outer Space" has performed well in the national box office contribution and the proportion of films since its release. In the top three, the box office also quickly exceeded 100 million.

Picture source: Yien Entertainment Number

But it is difficult to escape the reality of "hurting Zhongyong" with a golden spoon. Contrasting the box office that continues to rise, "Mozart of Outer Space" is experiencing the polarization of word of mouth.

Chen's comedy once again failed, and "Mozart in Outer Space" in Word of Word of Word of Word of the Street has only a warning sign of the commercial comedy "greedy".

The downgrade of comedy movies starts from "variation" to "reverberation"

Unlike the crosstalk sketches of specialized burdens, comedy movies are more good at "Zhuang Zhuo Yu".

The humorous manifestation often points to the profound connotation behind the theme. The complementary completion of the "Zhuang" and "harmony" leaves the comedy movie with the impression of "interesting and deep".

When it comes to the leadership here, there are star -like comedies who leave classic legendary, and there are also many good works such as "Let Bullets Fly" and "Donkey Water". These movies are the jokes and reality of small people, and they are "BE Aesthetics", which are unique to comedy.

Since then, comedy movies have preferred the expression of "Chang" in harmony. From "Charlotte Trouble" to "Hello, Li Huanying", comedy movies began to reproduce "nearby emotions" such as love and affection. In the presentation of daily stories, the "harmony" of comedy began to gradually shift from the previous "ridiculous but sad" to the humor caused by misunderstandings under the perspective of God.

Today, business comedy movies are turning "comedy" into high -gloss fragment "highlights" and "selling points" enough to attract the audience.

The pre -marketing phase of "Mozart of Outer Space", whether it is the piano training game between his father Ren Dawang and Ren Xiaotian, or a novel dialogue between Ren Xiaotian and alien Mozart, or the "fraud" of the Alien Senate Association Association The daily life is a value -for -money "joke burst point".

However, in the film, this highlight is mostly "truncated laughing points" at the moment, and can only set up an atmosphere for some plots. For example, whether it is "the creature called my dad" in Mozart's mouth, or the "performance department, the most useless department" that Yao Chen played by Princess Yinhe, these laughs are just catalysts that mobilize the emotional transformation of the audience, There is no other auxiliary role in the entire film.

Picture source: Weibo@的 的 Mozart

It is not difficult to see that types of comedy movies are disappearing, and business comedy has begun to "transform" the "minimalist style" as a laugh. When the superposition effects and the echo of each other gradually disappear, when the comedy eventually became a fragmented laugh, the comedy was undoubtedly downgraded by continuity.

When comedy gradually "downgraded" from the main theme, business comedy began to superimposed the "reverberation" effect of "its elements" while "variation".

Family, music, science fiction, aerospace, childlike, "Mozart of Outer Space" strives to incorporate more different elements into the movie story. It is undeniable that such a variety of stories labels often attract different preferences, but more often, the combination boxing does not achieve the effect of 1+1> 2.

Talking about the family is not deep enough; when talking about music, it is not deep enough; when talking about science fiction, it is not deep enough; when talking about aerospace, it is not deep enough; "Mozart of Outer Space" has not satisfied the audience after the ace of the most element attractive ace, but The high expectations value, instead, failed to reach the reality of the passing line, was completely reduced to the "four dislikes" that was abandoned.

Picture source: Douban

When the story develops to the Stupid Gang to abduct Mozart, the overall direction of the film is becoming more and more unreasonable. The first half of the stupid thieves still threatened to make money by aliens, but after catching Mozart, they had no reason to burn this alien. At the same time, the settlement of his father and Xiaotian reached by the barrier of the alien princess to death Mozart made the villain's instrumental attributes at a glance.

On the whole, the serious fragments of the plot such as campus, family, affection, and friendship are constantly lowering the viewing experience.

In the eyes of children and parents who are already parents, "Mozart of Outer Space" is the misunderstanding and reconciliation of the traditional Chinese "father -son relationship" in the complex of Wangzi Jackie Chan. But for more filmmakers, "Mozart of Outside Space" is essentially a nutritious "hodgepodge".

I want to say everything, but everything is not good, which is the biggest reason why "Mozart of Outside Space" stopped at mediocrity.

"Yu Yin" of commercial comedy, in the "Second Battlefield"

From Douban to 5.1 to 4.9 quickly, "Mozart with outer space" may not be qualified enough, but as a "springboard", "Mozart of Outer Space" is successful enough. Picture source: Douban

In recent years, from the fiery concept of the Yuan universe to the popular blind box economy, from the continuous development of IP adaptation to the rush of digital collections, the digital IP image has come out of the "one night's famous" top flow.

The "Gao Ge" of the commercial comedy "Mozart in the Outer Space" has taken the digital IP image bonus.

As the appearance of aerospace, fantasy, and innocence in the movie, Mozart not only echoed the color meaning of the piano black and white keys, but also successfully "gerged" the audience with the appearance of the national treasure panda.

Picture source: Douban

Unlike the Internet original digital IP image, it is different from the acceptance of bitter camps. "Mozart of the Outer Space" walks the process of being released on the movie, and achieved the audience in the 120 -minute viewing time. Cognitive consensus.

Therefore, the film consumption that should have been closed after the field is actually the main battlefield of Mozart's "value -added".

"Mozart in Outer Space" outside the theater is actually the gameplay.

Before the screening, Mozart's image setting became the biggest suspense for the movie reserved. After the introduction, Mozart started to move on the series of blind boxes, character digital collections, and joint water cups. Traveling.

Picture source: Weibo

After being released, Mozart's IP image has been "used to use it" in flying disks, T -shirts, mother bags, suspension, dolls, etc.

Picture source: Weibo @Cinity

In the audience's "seeking surroundings", "Mozart in Outer Space" is obviously easy to see the successful layout and capture of the "Second Battlefield" outside theater.

It is not difficult to find out the gameplay of the image of the country. The development of the digital image IP Mozart is in the initial stage of the official launch of the surrounding vending activities. In the stage of advanced gameplay, whether the audience is in film, television, painting, and hand -made works The second creation of the other aspect is still the "re -adaptation" of Mozart's comics and anime, which is enough for this digital IP image to enjoy long -term dividends.

Despite the poor performance in the comedy part, the success of "Mozart of Outer Space" outside the commercialization outside the field is beyond doubt.

Mozart's digital IP image has also been attractive and spatially renewed for the "outer space trilogy".

The "response" of comedy is addicted

Although the word of mouth collapses, it is undeniable that "Mozart of Outer Space" is indeed a successful commercial film.

The trio of high -quality "director+actor+comedy", on the basis of ensuring the box office and compatriots, also rely on the "added value" of the digital image IP to continue to increase the popularity of off -court.

Director Chen Sicheng's imagination of the local civilization presents a visual wonders in the world of innocence, but the uniform power of each part is also a vulgar set. This is why the sounds such as "it is better to indicate that" cartoons "appear.

As the most common classic paid session of movies, in addition to the association between the golden record one of the traveler No. 1 and the alien Mozart, the film has also successively played the "Hero True Colors" on TV and the small naturalization when the building block boat starts. With the quotation of "prepared the captain" in "SpongeBob", the use of "letting the bullets fly", and the "Moon River" in "Breakfast" in "Tiffney".

Picture source: Douban

But as a part of the film's surprise, these classics are obviously too clear. For example, when Ma Yuan, who was high -horse, heard Xiaotian discuss the matter with Xue Xihao about aliens, said twice in a row, "Let's talk about it again", the master was angry in the movie "Let the Bullets Fly" but helplessly again. The visual sense of repeated answers was instantly pulled back. However, this kind of overly explicit tribute has inadvertently enhance deliberate and instrumentality.

It is difficult to merge with the film segment, and it has lost its meaning, but instead becomes the use of "painting tiger".

The "Mozart of Outer Space" was originally released in the summer vacation in 2021. After one year late, the gorgeous shells of "native family", "comedy", and "special effects" are talked about the reason and thinking of old -fashioned talks. There is no soul. This also confirms that commercial movies cannot be exempted, and they are on stage philosophy and actors known as "box office elixir".

"Mozart in Outer Space" reveals the current comedy market, caught in the "highlight" symptoms, and is also obsessed with the status quo of the use ofism.

From the constant to the adaptation of the short video, the crosstalk sketches are difficult to produce the burden. They can only rely on the stir -frying network stalk to seek the hardest hit area of ​​the audience. It has been labeled with "difficult classic".

The short video field of "a popular, ten thousand people imitates" is even more commonly replicated after a funny man and funny woman become the new eye -catching person now.

Behind the flock to the imitator is a red warning that is about to become the norm of comedy creation, but in the long -term development of traffic and monetization, it is the least valued.

If the comedy is gradually addicted to the use of doctrine, how can business comedies be used to hold the audience's laughter in the loss of creative environment and truly create comedy with laughter?

No. 1 conclusion

When a person starts to nostalgia, it shows that he is getting old; and when he is known as a classic comedy, he is constantly nostalgic, indicating that it starts to move towards "aging."The classic is indeed outdated, but when we talk about comedy, we can only fall into memories and kill, but no longer look forward to the comedy new tears.

In the era of saturation, comedy creation is facing the challenge of fragmented. This is a tough battle against "impatient", and the more tight is the determination of comedy people to "talk about lasting".

No. 1 Interactive topic: What do you think of "Mozart of Outside Space"?

The pictures are from the Internet. If there is any infringement, please contact delete.

- END -