The Yinji Association publicly webcast copyright fee standards, global music streaming media playback volume exceeds 1.6 trillion

Organize people | Editor in Liying | Fan Zhihui

07.11-07.17

big company

>> Warner Records British Company and BOSE cooperate with BOSE to launch NFT series digital collections

· On July 11, Warner Records UK, Warner Records, launched a digital collection NFT series with BOSE of the United States Audio Equipment Company.

The series is called Stickmen Tox, including 5,000 unique audiovisual digital collections. As long as BOSE products are purchased, they will be obtained. Each Stickmen Toy has its own "sound track". Various bass, drums, melody, sound effects generated by algorithms, and the voice samples made by the producer The Stickmen Project. The NFT series contains the Stickmen Toy NFT with the theme of Bose. It can be redeemed through Stickmen TOYS X Bose QuietComfort 45 headphones or Soundlink Flex Bluetooth speakers.

Warner Records also stated that Stickmen TOYS will provide collectors with non -digital value of "real life". Stickmen Toys holders will obtain the unsatisfactory on -site event, Stickmen TOYS street clothing, physical collection, global brand cooperation, and future Warner record NFT project.

Warner Records is the first large -scale record company to grant complete creation and business freedom by granting intellectual property rights of collectors. The collectors will have all the copyrights of digital collections and be able to commercialize audiovisual products.

>> Global Music Thai

· On July 11, Global Music Thailand (UMT) established a cooperative relationship with the Thai record company Hype Train Group.

UMG said that cooperation will maximize the key advantages of each organization. UMG will help Hype Train Group musicians worldwide to introduce their music to audiences around the world.

Hype Train Group was established at the end of 2020 and Global Music Thailand Corporation is its exclusive distributor.

The company has launched the current artist SEEDAA THEVILAIN. Its popular single "SEEDAA" has received nearly 30 million clicks on YouTube. It has been quoted more than 10 times on TIKTOK, making SEEDAA Thevily Labo One of the 10 TIKTOK accounts.

>> Disney's Asia Pacific and Hybe announced the launch of the global content cooperation plan

· On July 12, the Disney -Pacific company and the Korean entertainment company Hybe signed a global content agreement.

In the future, the agreement includes the global distribution of the five theme content of Hybe, including the exclusive series of two bulletproof juvenile groups, and will be launched in Disney Streaming Service Disney+. The two sides will work together to push the outstanding works of the Korean music and entertainment industry to the global stage.

It is currently known that the three programs will be launched on Disney+, including the music movie "BTS: Permission to Dance on Stage -LA", which is shot with 4K ultra -high -quality quality. The documentary series "BTS MONUMENTS: Beyond The Star".

>> Cool Dog Music and Qi Yinda Create Music Commercial Authorization Platform

· July 12 news, Cool Dog Music X Qi Yinda created a music commercial authorization platform, allowing buyers to have genuine songs available, so that sellers make money by songs.

At present, the H5 has been launched on the page. The platform has a total of 100,000+song copyright selection, and there are also potential songs authorized by high -quality musicians to wait for buyers to buy. As a musician and label, you can also sell the right to use songs after settlement. Autonomous pricing, 100%of the income.

Qi Yinda is a popular music commercial authorization platform under cool dog music, which can be used by searching for "Qida" on WeChat mini -programs.

It is different from most music commercial authorization platforms on the market. "Not you", "New Boy", etc.; There are also various types of music types such as DJ, national style, hip -hop.

>> Tencent Music Entertainment Group launched "TME Music Cloud Map" and "TME Producer Alliance"

· July 12 news, Tencent Music Entertainment Group announced that the professional data platform "TME Music Cloud Map" was launched to provide data BI services for industry partners.

According to reports, the "TME Music Cloud Map" covers the content of tens of millions of tune libraries. Playing, collection, sharing and other data have achieved nearly 150 high -frequency updates throughout the day. Through the "TME Music Cloud Map", the record company and music manufacturers can check the performance, sales volume, song heat of songs, audience portraits, music fans evaluation, etc. on all platforms under TME's platforms under TME. Essence In addition, Tencent Music Entertainment Group also announced that the production of the Ecological "TME Producer Alliance" was officially established, providing producers with service support covering the full life cycle of the music content, and the high -quality music produced will also reach a wealth of publicity channels through the TME channels to reach a wider vast number Fans. At the same time, the alliance also pioneered the incentives mechanism to continue to help the growth and career development of the producer.

>> Amazevr and South Korea SM set up a joint venture company Studio A, which will push VR concert

· July 13 news, Amazevr, the American VR concert platform, announced a joint venture with South Korea SM Entertainment and SM's Yuan universe content studio, and set up a company called Studio A in Seoul, South Korea.

In this cooperation, Amazevr will provide VR concert creation tools for Studio A, such as customized 3D VR camera system and stage settings, VR VFX tools based on illusions, and automated AI modules. In addition VR concert/yuan universe content.

In simple terms, SM and Amazevr jointly produced VR concerts through joint ventures. Amazevr will expand its market share in the field of Korean virtual concerts through SM's resources in the Korean entertainment industry. Earlier, Amazevr's main market was in Europe and the United States, holding virtual concerts for singers such as Megan Thee Stallion.

In order to develop an immersive virtual content business, SM recently established Kwangya, the Yuan Universe Studio, and led the women's group AESPA to debut in the Yuan universe. Studio A will not only serve SM artists, but also provide virtual concert services for other artists in South Korea and even Asia.

>> HIFIVE Music Open Platform launched the "AI Music" service

· July 13th news, Hifive's Hifive music open platform announced the launch of the "AI Music Open Capability" service. The new service has further enriched the product capabilities of the music ecosystem. The minimum only costs 100 yuan. Buy genuine authorized music.

This time the HIFIVE Music Open Platform launched the "AI Music Open Capability" service, which will provide online hot songs, Chinese/European and American popularity, pure music, sound effects and other authentic authorization. ability.

In order to meet the needs of small and medium -sized companies and small -scale copyright -owned music demanders, the Hifive Open Platform provides a minimum of 100 yuan projects, minimized music costs, and providing clear and transparent data reports based on the amount of use.

Data control

>> Luminate's latest release of the "Music Report of the New Year"

· On July 14, according to the latest "Middle Music Report" released by the analysis platform Luminate, in the first half of 2022, global music streaming media continued to increase at a rate of double digits. At the same time, the sales of hot vinyl records also showed signs of cooling.

According to the segmented data, the global song streaming media playback volume exceeded 1.6 trillion (an increase of 24.7%over 2021), and the video song playback reached 901.5 billion (28.1%year -on -year). Among them, US audio and video playback volume reached 620.2 billion (year -on -year increase of 11.6%), audio was 543.2 billion, and the remaining 77 billion was video playback (6.3%year -on -year).

The document shows that in the first half of 2022, the sales of digital albums in the United States fell by 19.6%year -on -year, and the sales volume of digital singles decreased by 21.4%year -on -year. Among them, the "CATALOG" MUSIC consumption (or issued songs) accounted for an increase in the United States from 69.4%to 72.4%, including "Old Song Consumption", reaching 344.1 billion, an increase of 14%.

Although there were some signs of recovery before, CD sales fell to 16.9 million (10.7%year -on -year), while the sales of vinyl records increased by 1%year -on -year to 19.4 million.

>> Hipgnosis Songs Fund has 146 curved libraries with a valuation of 2.69 billion US dollars

· On July 14, Hipgnosis Fund (HSF), the music copyright investment company, announced the annual financial results of 12 months as of the end of March.

The financial report mentioned that the company currently has 146 curved library directory, covering 65,413 songs. According to an independent valuer cited in HSF financial documents, as of March 2022, the investment portfolio of HIPGNOSIS SONGS FUND was worth 2.69 billion US dollars.

The company ’s total revenue of HSF increased by 24.7%to US $ 2004 million throughout the year (to the end of March 2022); after deducting the fees of US $ 32 million, net revenue was 168.3 million US dollars, a year -on -year increase of 21.7%; EBITDA increased; 21.8%, to $ 129.9 million; operating losses were 16.7 million US dollars. capital market

>> Spotify announced the acquisition of Guessing Ge Ge games heardle

· On July 12, Spotify announced the acquisition of the Guessing Guessing game heardle to support music discovery. The acquisition fee was not disclosed.

Heardle's inspiration comes from Wordle developed by software engineer Josh Wardle, and sold it to the New York Times at a price of seven digits in January.

In Heardle, users will guess the song based on the beginning notes of the song. If you can guess which song it is in a second, then you win. If you can't, you have six opportunities to guess that after each guess fails, the length of the fragment will double. When your last guess, you have 16 seconds to judge.

Spotify stated in a press release that for existing Headle players, the appearance and content of the game will remain unchanged, and it is free for everyone. After the acquisition, players can listen to complete songs on Spotify after the game.

>> StationHead to complete the $ 12 million Series A financing

· On July 14th, the social music platform StationHead completed the $ 12 million round A financing led by Buttonwood Group Advisors.

这家初创公司还获得了一系列音乐行业重量级支持者的投资，其中包括Red Light Management、TMWRK、Round Hill Publishing、Avex Entertainment、Atlantic Records的Craig Kallman和Julie Greenwald、300 Entertainment的Kevin Liles、Lava Records Diplo, the authors of Jason Flom, DJs and music producers.

StationHead plans to use this fund to accelerate its global platform, expand scale, and invest in engineering and user experience. StationHead allows users to create "Global Radio within a few seconds", where they can play music, chat on the spot, and contact other users; the company uses patented technology to allow users to play directly through their Apple Music and Spotify accounts. music.

Artist dynamics

>> The long tail effect of "Bohemia Madon" is still driving the version of the queen band

· On July 11, a financial document released by British company Queen Productions LTD, the company submitted an annual account of each fiscal year as of the end of September.

The file shows that Queen Productions LTD., which reflects the revenue of the Queen's music copyright revenue, generated 41.67 million pounds (53.5 million US dollars) from the version tax (12 months as of the 12 months ended September of that year), a decrease of only 6.6%year -on -year.

In other words, in fiscal 2020, the long -tail success of the Oscar winning film "Bohemia", which was released in October 2018, is still promoting the annual copyright usage fee of the Queen's band. At present, the queen band ranks 44th in Spotify's highest global listening artist list, with 40.3 million listeners per month.

>> "Jedi Survival" will hold the first virtual concert with the K-POP combination Blackpink

· July 14 news, the mobile game "PUBG" (Jedi Survival) will hold its first virtual concert with the K-POP women's group Blackpink at the end of this month.

The concert will be held in the game from July 23rd to 24th and July 30th to 31st. Players will be able to grab free tickets in the game from July 15th. At the same time, you need to download a special upgrade package to watch the concert in advance.

At present, it is not clear how the concert is performed, but it is speculated that each member of the BlackPink combination will have a special avatar. Tencent Games also said that Blackpink will launch "special tracks and MVs" specifically produced for this virtual concert.

Policy dynamics

>> The Yinji Association opens the draft of the copyright fee of the music recording product of the music recording product

· July 12 news, at the online live broadcast seminar jointly organized by the China Audiovisual Copyright Collective Management Association (hereinafter referred to as the Sound Collection Association) and the "Copyright Supervision Weekly" in the "Copyright Supervision Weekly" The Yinji Association revealed the draft copyright fee standards of music recording products in the network live broadcast.

According to Article 45 of the Copyright Law and Article 13 of the Copyright Collective Management Regulations, the Yin Jiao cooperates on the basis of extensive communication and investigation with music right holders, and comprehensively consider the revenue of the live broadcast industry in my country. The situation, the dependence of different live broadcast types to music recording products, and user capacity, etc., proposed the copyright fee standard (draft) of the use of music recording products (draft) in the online live broadcast. The draft stipulates that the copyright fee standard (draft) of the use of music recording products in the webcast: Pan Entertainment Live (excluding K song) 100 yuan/live room/year; Pan Entertainment Live (including K song) 300 yuan/live room/year; 10,000 yuan/live room/year of e -commerce live room.

In the process of extensively soliciting music recording producers, they generally believe that this standard (draft) unit price is low, simple and easy, and the user burdens very lightly. However, this requires the cooperation of the live broadcast platform, that is, to achieve comprehensive payment of the live broadcast room, the entire live broadcast industry is estimated that it will bring a copyright income of 2.2 billion yuan to the music owner.

In the live broadcast industry, it is mainly divided into two major live broadcasts: pan -entertainment live broadcast and e -commerce. Among them, pan -entertainment live broadcast is also divided into show live broadcast (K song), game live broadcast, other types of live broadcast (life, talent display, etc.), this In the live broadcast, the anchor's dependence on music recording products is very high. In addition, in the e -commerce live broadcast, the anchors will also play background music from time to time to create a sales atmosphere.

According to statistics, in 2021, the number of webcast users in my country reached 703 million, of which the market size of the live broadcast alone reached 71.9 billion yuan. However, the use of music recording products in webcasting has become the norm, and music recording producers have not received reasonable remuneration.

Music variety

· On July 15th, the four male mango TV "Breaking the Wind" ended, and Mao Junjie, Hu Xinger, and Xu Ruyun were eliminated.

· On July 16, iQiyi's "China Rap Peak Duel" ended 2V2BATTLE, and Gem Gem, Li Jialong, Nineone, PACT PACT, PSY.P, Zhang Yanqi regretted elimination.

Live entertainment

· On July 5th, the lineup of the artist of the Hohhot X Weibo Creation Music Festival was released. On July 30: the right to reshape the statue, Jiu Lian real person, face band, V89 band, elephant band; July 31: The universal youth hotel band, Hanggai band, forgetting club, CMCB band, and playing art will be held in Hohhot's Dahei Military Theme Park.

From August 6th to 7th, the Sanya Water World Island X Weibo Create Wave Music Festival will be held in the Amazon Jungle Water World in Sanya Bay.

Recommend this week

· On July 11, Shan Yichun released a new single "Liangzi Diary".

· On July 12, Xu Song released the theme song "God Knowing" by the Sky mobile game allies. The single was written, composed by Xu Song, and published independently.

· On July 13, the prince released the new single "Hot Hot".

· On July 13, Zhou Shen released the film "Our looks like love" ending song "Chase the Spring People".

· On July 13, Hu Xia released a new single "Change". The single was written by Yang Xiaolei Blues and one meter.

· On July 14, Zhang Xingte released a new single "The Wind Listening to Me". The single was composed by Hongxi and Zhong expression, composed of Chen Su, and released by the super brain hole.

· On July 14, Fu Jing released a new single "Residence". The single was composed by Dai Yuedong and He Ziling.

· On July 15th, Jay Chou released the new album "The Great Works", with a total of 12 songs, released by Jewell Music.

· On July 15th, J-Hope released the new album "Jack in the Box", with a total of 10 songs, released by Bighit Music.

· On July 15th, TWICE released the new single "Celebrate", which was written by Chaeyoung, Co-SHO, Dahyun, J.y. Park "the Asiansoul", Jeongyeon, Jihyo, MOMO, Nayeon, Tzuyu, Jjean, Jjean, Jjean, Justin Reinstein, MRCH, WOO Min Lee, Warner Music released.

· On July 15th, ITzy released the new album "Checkmate", with a total of 7 songs, published by JYP.

· On July 17, Lou Yixiao released a new single "Magnolia Ci", which was composed by Fang Song and released by Fang Song.

· On July 17th, Huang Zitao, Doggie, Yungk2, and Zhong Junyi released the new single "Young King Young Boss". The single was published by Huang Zitao, Doggie, Yungk2, Zhong Junyi, and Long Tao Entertainment.

· On July 17, Xue Zhiqian released the new single "About You". The single was written by Xue Zhiqian and the rest of his life. The rest of his life, Zhou Yili composed, and the Chaoshi music was released.

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