Admissions should be early!How does kindergarten use summer vacation to do a good job of enrollment?Please collect this enrollment plan!

The birth source is the lifeline of kindergarten. The biggest problem to survive in kindergarten is how to expand the source of the students and do a good job in the promotion of kindergarten enrollment promotion.

In the context of China's current economic development, due to the restrictions of students, kindergarten work is facing unprecedented competitive pressure.

Especially in recent years, the country has strengthened the policy adjustment of inclusive kindergartens, the number of public kindergartens has continued to increase, and the educational resources of public parks must be one step ahead, which has made the market space of private kindergartens relatively squeezed, which directly endangers the survival of some private kindergartens in private kindergartens. question.

So, how to do kindergarten summer enrollment? We give a comprehensive and systematic solution here.

1. Market research

(1) Do a more detailed parent to enter the park to choose to investigate

Only knowing and knowing that can do everything. Before the publicity, a detailed market survey should be done to study the psychology of parents. For example, understanding what parents choose kindergartens, and when entering the kindergarten, parents want their children to develop.

(2) Formulate specific content according to the information of the survey

1. Find the differences between public kindergartens and private parks, and change badness, and be straightforward.

For example: For the current public kindergarten is lower than private kindergartens, we can let parents understand that paying and returns are proportional. Emphasizing the good aspects of kindergarten makes parents feel worth it.

2. Find the characteristics to show other kinds of kindergartens, and what you have.

For example, the public kindergarten was surrounded as soon as the registration time was leaked. They refused to provide the service of the children's career. Due to the quota, in the public kindergarten, the children generally played a dispensable role, and private kindergartens Different, this is the advantage.

3. Find the school's school -running philosophy and communicate with parents as much as possible.

The school -running philosophy is the crystallization of the principal based on the deep thinking of "what kind of school to do" and "how to run a school". In a sense, the school -running concept is an organic composition of school survival reasons, motivation, and expectations of survival. Therefore, fully communicating with parents in this regard will help them help them know deeply about kindergarten.

2. Admissions measures

(1) Online enrollment

Admissions should take into account both online and offline. Online can be made through the special page and advertising, and the most convenient and fast thing is to promote and enroll students through new media. It can be spread through soft texts, combined with social practical and hot topics; it can also be used to highlight the advantages of kindergarten. You can spread and spread through the H5 page, or plan some activities, such as issuing coupons, vouchers, and using some mini -games to attract parents to participate, but the theme must be novel and easy to operate.

Programme of activities:

1. Enjoy the discount on mobile phone registration

Mobile phone registration, time is set to 1 week, one week later, the mobile registration activity is automatically closed.

In order to allow the enrollment activities to have an immediate effect, it is necessary to use the nirvana -mobile phone registration has discounts/gifts, such as:

The top 10 registrations enjoy a 20 % discount;

The top 50 registrations have a 10 % discount.

The first 100 registrations can receive 200 yuan vouchers.

The top 200 registrations will receive a schoolbag printed with kindergarten logo.

2. Recommended gift

Parents register through their mobile phones, just fill in: Baby's name, age, mobile phone, and recommender.

This recommender can be a teacher or a parent. The kindergarten needs a small gift for the parents or teachers who successfully recommend students. In this way, how much contributions do teachers have made in enrollment.

(2) offline publicity

This is the most traditional way of promotion, and it is also a common way to play often.

1. Go to the shopping malls and supermarkets to place publicity materials.

According to the fees of the kindergarten's fees, the appropriate group of enrollment is analyzed. In terms of launching points, it is necessary to choose medium and large supermarkets, shopping malls and nearby supermarkets to start publicity, and gradually extend to public places in the surrounding areas.

specific measure:

① Lock the target supermarket and shopping mall. Call contact whether the promotional information can be placed.

② Go to the supermarket, shopping malls, communicate with the person in charge or the service desk, and discuss the appropriate solution and placement points, and distribute methods.

③ The person in charge tracks and distributes.

2. Joint community to do publicity activities.

Combined with the holidays, the joint communities in the nearby are for publicity activities to organize different activities according to different festival organizations. Basic forms of activities such as parent -child handmade and parent -child games.

specific measure:

① Understand the distribution map of the surrounding communities and lock the target community of the kindergarten.

② Contact with the property of the community to determine the method of activity.

③ Require notifications to parents in advance to let them understand the general content of the activity.

④ The activity is officially carried out, and promotional materials are distributed to do a good job of registration.

3. Go to the supermarket shopping mall community to set up enrollment consultation points.

On holidays and Saturdays, you can set up an enrollment consultation point to the community around the kindergarten and the shopping mall and supermarkets to conduct a problem with the parents who are facing face -to -face and answering the problem of the kindergarten in the park. Post the publicity poster to achieve the effect of long -term publicity.

specific measure:

① Data preparation: publicity poster, Yilabao, banner, registration form, etc.

② Contact with the community property and discuss the setting of the consultation point. ③ Discuss how to post children's promotional posters in the propaganda column of the community.

④ The suspension of the banner.

⑤ The placement of Yirabao.

⑥ Receive parents and do a good job of registration.

4. Try to try the park first and then enter the park activities

New entry into the park can enjoy the half -month test garden, that is, first enter the park to experience, and then pay the fees. This kind of activity for parents can attract some of the parents who are giving me. It does not mean that you recognize my value, but you are willing to give me a chance and let me show you step by step. I can do everything I said.

Experiments have proved that parents after testing the park will quickly pay the payment procedures.

Many people think this is very scared. In fact, you are carefully counted as a account:

If you do n’t need “zero risk commitment”, you can only recruit 10 children, and you use it to recruit 30 children. Even if 30%of people retreat, what is the result? As a result, you recruited 11 more children. More importantly, the parents of these 21 children will appreciate you more, the trust between you has strengthened, and parents are more grateful to you, because you have this courage to provide zero risk commitment, which is a kind of for him treatment.

Therefore, you have to see this clearly, not only your income is doubled, but more importantly, the relationship between you and your parents has become more harmonious and more trustworthy.

5. Gift gifts

This is generally synchronized with other activities. The purpose is to use roundabout publicity to allow parents to accept publicity unknowingly. For example, most people are now adopted, and they are issued with kindergarten logos, phone towels, fans, pens and balloons.

Now every family is a only child. Parents' love for children is naturally not talking. Parents always satisfy what children need. Therefore, in terms of enrollment, we can do some that can grasp the psychology of children's psychology. Propagate posters, and then make some simple and exquisite small business cards and cards.

In terms of production, combined with the animated characters or game patterns that are currently loved by children, some of the signs inside, coupled with the kindergarten phone and profile. They must not be in love, and this naturally attracts parents' interest.

6. Contact with surrounding primary schools

Children's kindergarten graduation is a question that parents are very concerned about. Understand the basic requirements of children's promotion primary schools and solve the choice of children's promotion primary school. We can take young children to visit school, experience elementary school life in advance, and solve the worries of parents.

7. Foreign industry cooperation

Kindergartens can select the right parties to form alliances in the surrounding area, and rely on the other party's brand image and fame to achieve the task of attracting parents and completing enrollment.

For example, you can cooperate with McDonald's and Life Insurance.

In addition, it can also be linked to the surrounding units. The children of the unit can enjoy preferential treatment. From the perspective of the unit's position, the employee benefits have been increased. From the perspective of kindergarten, it has expanded the influence of kindergartens and increased the source of fixed students.

(3) Note

1. Publication of the publicity page

First of all, the formulation of the publicity page must not only be exquisite, but also show the strength and characteristics of the kindergarten. It should also be specific. For example, the characteristics of kindergarten can adopt the table comparison method. Compared with ordinary kindergartens, the sub -items of the form include: class capacity, educational concepts, educational concepts , Featured courses, hardware equipment, etc.

Secondly, in order to increase the opportunity to learn more about the kindergarten to learn more about the promotional garden, you can add an attached page to the publicity page. If the picture is painted, and it is indicated that the color -painted baby can go to the kindergarten to receive a beautiful prize or participate in the free parent -child game once a month. Or an additional questionnaire survey, the teacher issued a publicity page by questionnaire survey, questioning questions that parents care about, and invite parents to the kindergarten to participate in the lectures on family education on childhood education experts. In this way, it can not only increase the interest of parents' interest in publicity pages, but also increase the opportunities for parents to enter the kindergarten and further understand the kindergarten.

2. Scarcity and urgency

"Not every child can come in. I have a certain number of restrictions." Kindergarten wants to design this scarcity. How to design? "My garden can only receive 100 children. Why? Because I want to take care of every child, I can't accept many children." Why is scarcity important? If you have no scarcity, the other party will hesitate because scarcity will cause a feeling of loss.

What is the sense of urgency? It is limited time. For example, enrollment, I may stop enrollment on August 20th. Although many people call after the 20th, I can't deal with it because there is no time. We hope that after the 20th, we will go all out to prepare for the opening of the park. This is a sense of urgency. If you call on the 20th, "Sorry, we can't help you." So this increases the "urgency" of parents. The sense of urgency and scarcity are related, and these two can strengthen each other. Without the sense of urgency and scarcity, it is difficult for you to recruit students.

3. Word marketing

In fact, parents are the best enrollment propaganda. As long as they have established a good relationship with their parents, they make parents feel that in kindergarten, their children are developing in their ideal directions, and children are also happy every day. The kindergarten naturally has a reputation. Through publicity, the students of kindergartens naturally have.

3. Admissions time

Teachers of each class can arrange according to their own time or unified organizations in the garden (Saturday, Sunday, after get off work) 4. Admissions indicators

According to the source of the garden, the number of enrollment indicators for each teacher is 10.

Five, reward methods

Reward method:

1. The teacher promotes the kindergarten to the parents and leaves a detailed information and telephone of the parents.

2. After getting in touch with the parents, parents come to the garden to visit or participate in the event.

3. After the parents take their children to visit and register for the park, a child reward another 30 yuan

4. If the number of students enrolled in each class reaches the quota within half a year, the teacher in the other reward class is 100 yuan/person

5. If the number of enrolls in the whole park will reach the quota within half a year, reward all faculty and staff 100-200 yuan

The reward method of completing the number of enrollment indicators:

1. Each teacher completes the 10 -person reward of 200 yuan to add a quote

2. Each teacher completes more than 8 (including 8) rewards 150 yuan to add

3. Each teacher completes more than 5 (including 5) rewards for 100 yuan to add

4. Each teacher completes 30 yuan/person to extract 30 yuan/person less than 5 people.

Punishment method:

There is a fake phenomenon during the registration process.

The zero completion rate is fined 50-100 yuan for the teacher

6. Publicity matters

1. Settings of publicity location

2. Distribution of propaganda staff (can be divided into areas)

3. Admissions seal

4. Admissions time

5. Items required for enrollment such as small gifts, balloons, etc.

6. Notice of kindergarten entering the park

7. Admissions banner

8. School bus

9. Registration form

*Discovery: Most of the text and pictures in this article are from the Internet. The editor of the Chief President Kindergarten Service Platform, because of the need for teaching and research to reprint or select articles, focuses on sharing excellent education concepts. The copyright belongs to the original author. If there is any infringement, Please leave a message in the background to contact and delete.

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