"Cloud Recruitment" has become the "mainstream" of the graduation season of this year -live broadcast of a new job in the live broadcast of the job

June to August is a critical period for graduates of college graduates. Due to the repeated epidemic of new coronary pneumonia, this year's recruitment fairs are different from previous years -the "live broadcast and post" of innovative jobs and demand docking methods, allowing young people to achieve "code" to employment in the "cloud". Can this recruitment model welcomed by young people continue?

"Can the company solve accommodation?" "Do this position often travel on a business trip?" "What should I do if the post and majors do not go?" At a "Zhihui Zhongshan" digital transformation equipment manufacturing industry held by the Municipal People's Social Affairs Bureau, at the Live Play of the Live Live Wallet, HR and tens of thousands of job seekers from 7 local companies including the Ocean Motor, Huadi, and Union Optoelectronics "screen -to -screen screen -to -screen" screen -to -screen screen -to -screen "Expand job hunting recruitment, and the popularity is very prosperous.

Affected by the repeated epidemic of new crown pneumonia, this year's college graduation season, campus recruitment and market recruitment are difficult to hold normally according to the original plan. What should I do? The main form is that the original emergency promotion is already a regular activity of the human resources market.

Live broadcast room

At the "Zhihui Zhongshan" digital transformation equipment manufacturing industry held in Zhongshan Municipal Human Resources and Social Affairs Bureau, this side is the online explanation of HR's online requirements, recruitment positions, welfare benefits, etc. On the other side is tens of thousands of job seekers. Constantly asking the position in the form of a barrage, the interactive interaction is hot.

"We are a traditional manufacturing enterprise. We are doing digital factory transformation. In urgent need of high -precision science and engineering talents. As long as it is suitable, we are willing to recruit in and even look for the world." Reporter, about 70%of new employees this year recruited through online channels. "Live broadcast is a good form.

Affected by the epidemic, the online live broadcast and cargo became the air outlet, and the live broadcast of the post came into being. Compared with ordinary network recruitment, live broadcasts often focus on a certain industry or professional, and a three or four hours of live broadcasts will focus on similar positions in an industry and regional enterprises.

For job seekers, live broadcasts can provide relatively accurate job information, save a lot of time and energy, and more importantly, they can be compared vertically and horizontally to find a position suitable for their own positioning. For recruiters, live broadcasts can alleviate the problems that are not proceeded offline as scheduled. In about 15 minutes, the basic situation and job requirements of the enterprise can be intuitively described. Job seekers can also log in to the company's recruitment entrance directly, and further communicate with the recruitment managers to "pair" to help the workers of the workers establish a contact.

This year, Futian Group adopted the form of a live broadcast on many Internet recruitment platforms. Lin Xiaoyi, the relevant person in charge of the personnel recruitment department of the company's human resources department, told reporters, "This method saves corporate time costs. We do not need to go to more than 200 professional counterparts across the country. The company's square, showing students in an intuitive form, they can know what to do in the future. And when the live broadcast is on the post, there are many graduates present. Everyone asks questions and the interaction effect is good. "

The earliest in China opened the door of the live broadcast is Zhilian recruitment. Every improvement they do in this regard is the epitome of the human resources industry in the field of network recruitment.

In June 2019, Zhilian recruited video interview products. In early 2020, in the face of an emergency epidemic, they stepped up and used the small -scale trial video interview products at the time, and moved the traditional job fair and preaching sessions to the cloud. In early 2021, Zhilian Recruitment took the lead in combining live broadcasts with interviews. Based on the mobile terminal's first live video recruitment in the industry, the employees quickly established ties in the live broadcast room, greatly improving the efficiency of recruitment. At the same time, job seekers can remotely participate in live recruitment activities. When they encounter their favorite positions, they can communicate with wheat or one -click delivery to achieve efficient communication with employers. In the second week of the function, the number of onlookers rose by 83%.

In January 2022, Zhilian Recruitment also launched functions such as corporate video introduction, job video introduction, etc., so that job seekers can understand the company and job situation through the video screening stage, and even see the real station conditions, office environment, team teams, teams, teams, teams, teams, and teams The atmosphere, the working status of the staff where the positions are located. For the job seekers in different places, this saves a lot of time and tolls for "touching" on the spot. Data show that with the job information introduced by video, the clicks of job applicants increased by 50%.

According to the relevant person in charge of Zhilian Recruitment, the video ecology has become a key strategy for Zhilian recruitment. Visualized products are widely used in the diversified business territory composed of recruitment and talent development. Ecological landscape of full -scene video of each link.

Ten million positions enter "cloud"

In the graduation season, 10.76 million students have stepped out of the school gate to prepare to go to work. Facing the current increase in environmental uncertainty factors at home and abroad, it is urgent to choose the Internet that adapts to their living habits to expand recruitment channels in order to promote employment faster and more accurate. Among them, the live broadcast and posts have become a widely used recruitment form. The employer enters the live broadcast room. It is commonplace. Popularity, bringing out traffic, and walking into all walks of life. Since May, the special operation of "jobs waiting for you to come and employment" has continued to advance in the country. As a national unified and multi -party linkage network recruitment platform, this large -scale "job fair" has specially opened a live broadcast and post -work area, puts talent recruitment markets across the country into the live broadcast room, recruitment information is continuously swiped, keeping up with economic development closely with economic development The pulse beating.

There have been branches everywhere. In Chengdu, in order to facilitate university graduates to go online for online job hunting, a series of online recruitment fairs have been specially promoted to provide "cloud" one -stop employment docking services for enterprises and universities. In Jinan, the Human Resources and Social Security Department has launched the "Yunnan Factory Live" on the fast hands. Job seekers can not only conduct a live broadcast of the company's environmental conditions, but also interact with the enterprise immediately. Essence At the same time, enterprises can also publish recruitment information through the official account of the fast hand ...

Entering live rooms in different areas of various industries can be seen that a large number of graduates are gathered among job seekers, and employers also tilt recruitment positions to young employment groups.

Jiang Yong, director of the Human Resources Department of Western Securities Co., Ltd., said, "In the past few years, we have repeatedly used live -and -post to recruit college graduates. This form is convenient and covered with wide coverage. At the same time, you can intuitively introduce the company's culture, values, etc., and the cultural identity recruited through this form is relatively high. "

Change the way of school recruitment

Wu Haotian, a returnee student who joined the Gee Sheng Ruins Co., Ltd. in 2021, is from Zhongshan, Guangdong. Last summer, when he passed by the bus station, he accidentally saw a "Zhongshan University Graduate Graduate Public Welfare Network Recruitment Fair" released by Zhongshan Talent Network. ... Today, he is already a mechanical engineer of this manufacturing company. "The major I learned is mechanical, and there is a foreign language advantage. This job meets my desire to get a job in my hometown. Compared with offline recruitment, online recruitment saves time, and it can be clearly clear. Understanding the situation of the company, I feel that the live broadcast is very helpful for young people's employment. "Wu Haotian said.

Unlike Wu Haotian's employment at home, Zhang Yinyin, who graduated from Heilongjiang University of Science and Technology, graduated from Heilongjiang University of Science and Technology this year, is a Harbin girl. She reported to the WeChat group through school employment training teachers to watch a live broadcast held by a thousand miles away. Bring posts, and submitted resumes to the Ocean Motors according to their own specialties and preferences. After the resume screening and the interviewer's preliminary test, she obtained the notice of the company's employment. In the past few days, she has never traveled away to pack up and prepares to work in the Greater Bay Area.

"The familiar seniors and friends choose to go to Guangdong to find employment. I also want to go. The biggest difficulty of college students to job jobs is no experience. I originally made a lot of preparation for offline recruitment, but I could only find a job online through online. , In fact, online video interviews are not as good as offline and can not be better displayed. In case of falling out of the Internet, this situation is even more troublesome. This year, you can find such a satisfactory job. Fortunately, Zhang Yinyin said.

The reporter found in the investigation that although there were a lot of recruitment information in the Internet era, most graduates still depended on the employment information provided by the school in the matter of finding a job. In the past two years, in the face of the situation where campus recruitment cannot be held smoothly, many universities responsible for employment guidance, an important job in the graduation season is to collect fragmented recruitment information every day, and then submit these links to students.

The school plays the leader of the graduates who go to work. At the moment when the student's job search depends on the recruitment of the Internet, how can the school help more students to achieve employment? Zhang Bo, director of the Employment and Entrepreneurship Guidance Center of Beijing Jiaotong University, said, "School recommendation It is the main channel for graduates to job search. Last year, we held more than 600 recruitment fairs for graduates' job hunting; due to the impact of the epidemic this year, no campus recruitment was held. Therefore, we actively expand online recruitment and through various channels through various channels He has recommended more than 50,000 positions for students. At present, the employment rate of graduates of our school has reached 85%. "

Graduates are good for employment and good jobs. They are the expectations of the school, and they need the joint efforts of the whole society. Enterprises are the main channel for employment. This year, school -enterprise cooperation is closer, and campus recruitment has also been moved to the cloud.

Because of the epidemic, companies cannot enter the campus and communicate face -to -face exchanges. As a result, the Beijing Chain Home conducted the "Beijing Chain Home 2022 Spring Recruitment Line" through video platforms such as the official WeChat video number, Douyin, and B station. When the live broadcast was broadcast, up to 10,000 people watched online at the same time. Zeng Jing, general manager of the Human Resources Center of Beijing Chain Home, said: "This year we plan to recruit 6,000 jobs, of which more than 1,500 real estate agent positions are for fresh graduates, covering more than 200 universities in the country."

Today, live broadcast as a marketing tool is becoming more and more familiar and used. The live broadcast and post also increased a lot of opportunities for the increase in the reaching rate of the workers. However, although it has the advantages of large information capacity, many job selection, and fast feedback speed, unlike the promotion of goods, the post is basically the communication between people. Demand still needs to continuously improve technical means and operation methods to improve employment success rates.

How do the employers of the recruiter look at the live broadcast? Zeng Jing believes that the advantage of online recruitment is to cross -space -time restrictions, but it is not like offline recruitment, allowing interviewers and students to communicate in person in depth. Not so profound. Therefore, there are advantages and disadvantages to test the online and online test, and organically combine the two to exert their respective advantages in order to better improve the recruitment effect.

Chen Yao's view is that "the disadvantage of online recruitment is that they cannot see each other as intuitively as offline. Many times the job seekers have no comprehensive understanding of a company. Once he comes to work, he will soon reduce his expectations. "

Lin Xiaoyi said, "From the perspective of the application of the enterprise, the background statistics of the live broadcast and posts are not perfect. You can only know about traffic data. Those who enter the live broadcast room do not have a clear direction. This leads to the support of many key data when we analyze the live broadcast effect in the later period. Therefore, corporate recruitment also needs to be combined with online and offline. Recruitment can screen on -screen screen -to -screen screens. Also face to face. "

Zhang Yun, the recruitment manager of Huadi Co., Ltd., told reporters: "The live broadcast band is now more popular. If the effect is more prominent, it still takes a period of time to improve. Many people have not found a job to watch the concept of live broadcast. The school has a direct contact, and the live broadcast effect is better; but if the social recruitment, it will be worse by the platform to promote the traffic. Therefore, if the company takes the live recruitment, it will not be monotonous. We must focus on the benefits provided by the enterprise to employees, and also send red envelopes to attract traffic and strive to improve the effect of communication. "

In order to enhance the success rate of network recruitment and make online methods including live broadcasts more in line with recruitment needs, the recruitment platform has also developed interesting products from the aspect of improving the technology content. For example, Zhilian Recruitment relying on the accumulation of big data and advanced evaluation models, combining artificial intelligence technology with the real interview scene, and conducting intelligent analysis of candidates' interview videos, voice semantics, and text through a series of high -tech, and independently developed a one Video interview products "AI Easy Face" can improve the efficiency of enterprise interviews, reduce the cost of recruitment of enterprises, and solve the problem of employment.

From the perspective of the candidate's side, especially college graduates who lack social experience, they have more difficulties facing their posts in the live broadcast room. The live broadcast led the distance of the job search and expanded employment channels. However, the key to realizing employment is still to meet the technical requirements required by the post and meet the working ability expected by the employer. The two parties in the job search entered the live broadcast room, while reaching their intentions, they should also focus on the recruitment scenario.

Lanzhou University of Finance and Economics cooperates with Beijing Chainjia to build a "employment internship base" to build an employment internship platform for the majority of students. "We are willing to strengthen in -depth cooperation with enterprises." From the perspective of Wang Zongyong, director of the Department of Real Estate Development and Management of the School of Finance and Tax and Public Management of Lanzhou University of Finance and Economics, the school's key professor's theoretical knowledge will then enter the campus to explain practical operations. In order to cultivate excellent talents who are more in line with social and corporate needs.

Yang Sihong, a junior student studying at the International Business Professional of the School of International Business and Trade at the School of International Economics and Trade at Lanzhou University, is looking for internship opportunities this summer. "Due to the lack of employment experience, after a few live broadcasts, I became extremely confused after a few live broadcasts." Yang Sihong said, "In early June, after learning that the college and Beijing Chainjia jointly organized a simulation job search competition, I held a job search for job hunting. The idea of ​​applying for the application ability has been registered. This competition helps me to truly understand what recruitment processes of companies have, how to evaluate outstanding talents, and which core capabilities need to have, and point out the direction for a better step in the society in the future. I believe it When I really enter the live room next year to find a job, I must have more confidence to find an ideal job. "

Source: Economic Daily

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