Cultivate little cute, sell 4000 orders a day!Graduates of Normal University returning to their hometowns to start their own business to help rural revitalization

Author:Hebei Normal University Time:2022.07.05

Lu Hanjing, a 2013 student of the School of Life Sciences of Hebei Normal University, is currently the general manager of Handan City Zhudang Duoduo Agricultural Technology Co., Ltd. Enterprises have won the title of "Handan City's Key Leadership Enterprise" and "Hebei Province Qiaoqiao Handfall Poverty Alleviation Demonstration Base".

Professional learning to stimulate the dream of entrepreneurship

In September 2009, Lu Hanjing entered the study of biotechnology at the School of Life Sciences of Hebei Normal University. During his studies, he learned many animals and plants and microbial knowledge. In the summer vacation of the first academic year of the university, the college organized students to go to Zhangjiakou Mountain to conduct field internships to learn about plant classification, plant characteristics, specimen production and other knowledge. Various types of plants in the mountains, teachers' system explanations, and personal collection of identification ... This unforgettable internship experience has stimulated Lu Hanjing's strong interest in plant flowers. Since then, she will often pay attention to the varieties and breeding knowledge of many flowers and green plants in the spare time.

In 2014, accidental opportunities, Lu Han quietly came into contact with succulent plants in a TV show. The shape is more cute, the appearance is cute, and it is very easy to maintain. It is very suitable for family planting. Seeing this colorful succulent plant, she predicts that such plants will soon become popular in China. So since 2014, she and her team began to start a business in the field of succulents. At that time, she was still studying for graduate students, while studying in a busy study, while participating in team entrepreneurship.

Mobilize with the times and broaden the sales channels

In the early days of entrepreneurship, she and the team were mainly engaged in succulent plant sales. After making the first bucket of gold in her life, she led the entrepreneurial team to start exploring succulent plant planting. While planting, selling. She actively studied e -commerce retail models and started e -commerce operations in 2018. After three years of accumulation and development in related fields, her succulent products have achieved the first three and Pinduoduo platforms in Taobao.

E -commerce competition is extremely fierce, the industry development and changes are extremely fast, the platform has emerged endlessly, the rules are constantly updated, new products continue to impact the market, want to occupy a certain share in the market, and need to continue to learn new knowledge. Therefore, she leads the team to actively learn new media technology and explore New planting model.

In order to better provide products and services, she and the team have registered and set up Handan City Zhuduo Agricultural Technology Co., Ltd., and began to release short videos on Douyin and Kuaishou platform to start the live broadcast business. At present, the company has developed well in the aspects of anchor training and product upgrades. Based on the planting of succulent plant greenhouses, the sales channels have been further expanded.

Entrepreneurship running the journey to help rural revitalization

From 2014 to 2018, the Lu Hanjing team successively expanded the scale on fleshy planting. At the end of 2018, the area of succulent greenhouses reached 200 acres and more than 100 breeding varieties. At that time, it had become the largest succulent cultivation base in the north.

In 2018, with the support of the government, the team obtained government loans, built a second multi -meat cultivation base, and continued to expand its scale. At present, the company has 3 large succulent breeding bases, covering a total of more than 500 acres, cultivating more than 200 succulent varieties, 20 million yuan in succulent plants per year. The e -commerce platform sells an average of 4,000 orders per day, and wholesale products are sold to Jiangsu, Zhejiang, Shanghai, Yunnan and other places.

The company has more than 150 employees in daily employees, more than 300 employees in the spring and autumn seasons, and indirectly driven nearby villagers' employees. At the same time, more than 30 people have begun to invest in the succulent plant field, creating a national brand of succulents, and serving the county's economic development.

"Choosing to start a business requires constant learning and continuously improve yourself. Although this process is very bitter, it is full. Happiness comes from its continuous progress, the mutual inspiration of team members, and the customer's recognition of the company's products and services." For the future hope and challenge, Lu Hanjing often uses this belief and pursue to inspire himself and the team. She will continue to accompany these small succulents to achieve her life ideals and social value in hard work.