With policy change, how can educational furniture win the market calmly?

Under the new development pattern, by the time, Dongfeng, grasping the future development trend of the industry, and helping the home furnishing industry to achieve a higher level of development, the China Family Expo (Guangzhou) has been working hard to empower the industry and enterprises.

Accordingly, the 49th China Family Expo (Guangzhou) held from July 17-20 and July 26-29 specially created the [Big Camera Early Watch · Trend Observation] column to pay attention to the pioneer brand of the current home industry, focusing on pan-pan, focusing on pan-pan The analysis of the home industry, the prediction of the trend, and the revelation of the development path, try to find a new outlet through the brand in -depth dialogue, find a new explosion point.

At the beginning of the establishment of 1941, Ki established as a person's identity as a contract furniture industry, and was committed to providing customers with wise furniture solutions.

Based on the furniture markets in specific fields such as business, universities, education, medical care, and pensions, KI has clearly given their respective solutions and quickly feedback on customers' unique needs -providing effective and perfect furniture solutions based on customer orders, And give perfect presentation. This is why Ki people often provide far more than furniture, but also a comprehensive discipline for indoor furnishings.

On the eve of the 49th China Family Expo (Guangzhou), we interviewed Ms. An Ning, general manager of the Ki China Marketing Center. As an enterprise that currently develops education space furniture solutions, what KI will view the Chinese education furniture industry at the moment New opportunities and challenges?

The Ki education section is subdivided into K12 education (general education) and university sections.

Taking international education as an example, the "Regulations on the Implementation of the People's Republic of China National Office Education Promotion Law" on May 14, 2021 issued it to the public, and it will be implemented since September 1, 2021. The "Civil Affairs Law" strictly strictly stipulates that foreign capital must not be held, participated in or actively controlled the implementation of compulsory education; no social organizations or individuals may control the implementation of private schools for compulsory education through mergers and acquisitions, agreement control, etc. Non -profit private schools; private schools that implement compulsory education shall not trade with the affiliated parties.

In July 2021, the education industry ushered in a "double reduction", covering the academic segments of compulsory education, from subject education to quality education, to make detailed restrictions in various aspects, and target the chaos in the off -campus education market market chaos. , Adhering to the macro policy orientation of strict governance.

President An said that sorting out the policy governance of this year, the policy tone has shifted from "vigorous development" to "orderly supervision", from cracking down on false propaganda and strict investigation of capital operation at the beginning of the year, and the establishment of off -campus education and training supervision and supervision of the middle of the year, until the establishment of the School of Education and Training and Training in the middle of the year, until the establishment of the School of Education and Training and Training in the middle of the year, until the establishment of the School of Education and Training and Training in the middle of the year, until the establishment of the School of Education and Training and Training in the middle of the year, until the establishment of the School of Education and Training and Training in the middle of the year, it is established until the establishment of the School of Education and Training and Training in the middle of the year. The new regulations of the "double reduction", the government is committed to strengthening capital management and off -school training, suppressing the commercial development of discipline education and training, reducing the pressure of primary and secondary school students, comprehensively promoting the reform of compulsory education, enriching and improving the existing existing existing existing The education system is conducive to the realization of education fairness and comprehensiveization. K12 education (that is, basic education) is facing unprecedented challenges.

"The implementation of these policies in China will have a sharp shock and change in the K12 education industry, and in the change, everyone knows that this impact will be far -reaching. Due to the withdrawal of capital investment, international education and top school project will be conference A significant decrease may cause adverse effects in the industry in the short term. "

However, in the long run, the issue of education differentiation has been well adjusted, and China is still actively building more high -quality college resources. President An said that in the third year of entering China, Ki successfully entered the Chinese university market. As an excellent company with deep history, Ki will continue to interpret national policies and follow the market dynamic attention to more education furniture development and changes. Provide more excellent solutions to help the construction and development of resources in Chinese universities.

China's education has been developing for a long time. In recent years, KI has observed that China's educational furniture products are still in the enlightenment stage. It is mainly inclusive and basic functional products. However, China is the fastest -growing country in the past 20 years. Construction in full swing.

President An admitted that after KI entered China, the richness of Chinese education products was not as rich as the West, and there was a lot of room for development. Many products also belonged to the "copying" stage, and the originality was weak.

"However, we are also very pleased that Chinese counterparts are paying more and more attention to this market. We have found some cute designs in the market. Although they are still immature, China's population base is large and demand is wide. Stimulate a lot of new ideas, we look forward to more and better discoveries. "

Mr. An told us that in the nearly 7 years when Ki entered China, customers are mainly concentrated in large -scale key projects in first -tier cities and new first -tier cities.

Ki people are convinced that they can better serve customers. Ki people are enthusiastic and observed with heart. The needs of each customer are different. KI's customers provide professional suggestions, design plans, and personalized solutions for the wise choice for customer contract furniture.

Ki Furniture has always adhered to the principle of customer perspectives. In addition to the basic company design team, design power, as well as a number of well -known architectural design companies, cooperation, and serving.

"The design team of Ki has a more in -depth refined design to ensure the effectiveness of communication and the good experience of the end user."

Due to market volume problems, the degree of attention in the field of market segments in China has always yet to be improved. Ki pays attention to the people's livelihood, follows the needs of the old and the group that needs to be taken care of. In China, Ki already has five direct sales halls and offices of Beijing, Shanghai, Chengdu, Guangzhou, and Taiyuan. Cooperation possibility. "This is the first time that Ki has landed in CIFF Guangzhou for the first time. We are looking forward to talking and discussing with Chinese peers at the conference. We look forward to seeing Ki products in more cities. With the help of the 49th China Family Expo (Guangzhou ), We also sincerely invite all peers to conduct more substantial and in -depth communication to find more possibilities for cooperation. "

According to President An, at the exhibition, Ki will also launch an innovative product-Ruckus, a set of furniture series applied to multiple places. The biggest feature of the product is that it can move flexibly and freely, get rid of the restraint of traditional fixed seats and fixed sitting positions:

First, to satisfy any educational layout and bring the flexibility required for cooperation and interactive situations in teaching; second, the "flexibility" on the sitting position; third, the design of mobile space can be placed with personal items that are carried, Greatly expanded learning space and improved learning efficiency.

"Ki hopes to bring more fresh and broaden ideas to solutions such as education space through such products, abandon the rules, and complete the project more novel, more personalized, and more unique."

At the same time, this is the first time that Ki has participated in the China National Expo, and the exhibition of the exhibition over the years will inspect and learn as a visitor. Each exhibition will let KI deeply experience the vitality and innovation of the Chinese furniture industry. In the exhibition last year, Ki was fortunate to see many products in the market appeared in the exhibition. From sporadic products to overall layout and design considerations, the market segment was gradually being followed by more people and worked for it.

"Thank you very much for the invitation of CIFF, and wish the 49th China Family Expo (Guangzhou) in 2022 for a successful hosting. Ki is very grateful to the platform for free sharing and exchanges for the industry to provide for the industry. We look forward to us to continue to join hands with the industry's glory. I wish you a good job. The better and better the Chinese Family Expo, go to the new step! "

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