expert?Pick up?Tens of thousands of yuan of college entrance examination volunteer filling services can really help children create a miracle?

"Don't let your children waste a point!" The propaganda of this college entrance examination volunteer consulting institution made Zhengzhou candidates Li Ping, who was willing to pay 4,980 yuan to sign up for 1 to 1 college entrance examination volunteer planning consulting service.

On the first day of the child's parent Chen Yang, he also bought a member who provided a volunteer analysis service app for college entrance examinations, spent 699 yuan. When asking why he did not choose the offline "1 to 1" consulting service, Chen Yang said: "The charging standards of the art candidates are much higher than that of others, and it is calculated according to the recommendation of a school." According to art candidates, 11 volunteers (2 volunteers in advance, 9 parallel volunteers) are available, and complete offline volunteer consulting services take 16,500 yuan.

According to data from the Ministry of Education, the number of people registered for the college entrance examination in 2022 reached 11.93 million. After the results of the college entrance examination, the tens of millions of troops had to face the same problem: What university? What major to choose?

Starting from this demand, a huge college entrance examination volunteer filling in the service market came into being.

Related data shows that nearly 90 % of the existing college entrance examination volunteers reported in my country were established within five years, and its market size increased by 5.8 times from 2016 to 2022. So, what is the hidden "mystery" behind the college entrance examination volunteer filling in the industry in a short period of time?

Behind the fancy data and advertisements

The integration of enrollment data information in various universities in recent years

"Do not let children waste one point", "100 % guarantee", "As long as they are willing to spend money, the college entrance examination volunteer planners provide exclusive services for their children" ... These advertising propaganda words are full of candidates' parents. Education institutions that provide volunteer reporting services for college entrance examinations have accurately grasped the psychological needs of candidates' parents.

"I believe this institution very much. He promised not to let my children waste a point." Li Ping's child just took the college entrance examination this year, and his grades ranked more than 50,000 in the province. The couple were anxious about their children's achievements. "I want him to use his existing scores to try his best to go to a better school." After being introduced by a friend, Li Ping came into contact with a college entrance examination to fill in the service of the college entrance examination. Education institutions. The propaganda of this institution is to prevent children from wasting one point. "This sentence can be regarded as my heart." Li Ping did not hesitate, and spent 4980 yuan in name.

Sheng Nan, a parent of Luoyang candidates, faces the same problem. Her children played abnormally this year, and the college entrance examination score was only 1 point higher than that of Henan Province. She believes in her volunteer to fill in her child. "I don't believe these institutions. I think the data they provide can be found on the school's official website or Baidu. There is no need to spend so much money to these institutions."

At present, Sheng Nan is using the "Friends of Admissions Exams" and the information found on the Internet for 300 yuan in school, as well as the form of calling for the enrollment office of colleges and universities to fill in their children. Sheng Nan, who has been in contact with these college entrance examination volunteers, believes that the schools recommended by these institutions are too conservative. "They are not really considering the road that suits my children."

It is understood that the current college entrance examination volunteer consulting service provided on the market can basically be divided into two categories: one is to buy volunteer filling cards online, and to fill in the volunteer reporting tools of electronic categories to recommend schools and majors for candidates and parents; the other type; It is an online or offline purchase of 1 -to -1 expert consulting service. Teachers who are responsible for volunteer consultation in the college entrance examination will help fill in volunteer according to the students' performance and the ranking of the province.

The price of the two is very different: the former price ranges from 100-1000 yuan, and the price of the latter will fluctuate according to factors such as subject categories, institutions, and teachers. In the range of 3000-18000 yuan, it shows an annual increasing trend.

Chen Yang, a student of students who had bought the "Volunteer Report Card" and exposed to 1 to 1 college entrance examination volunteer planner service, said: "In fact, the data provided by the two are almost the same. Just when 1 to 1 service, these planners, these planners, these planners are We will tell the parents again in their own language. "Chen Yang then added:" To be honest, the reference data provided by these two methods can be found online. "

It is understood that these two methods to provide volunteer reporting services for college entrance examinations need a common tool: support of big data models. To this end, a reporter from the Dahe Daily · Henan Video contacted a company headquartered in Tianjin as a "franchisee".

"If it is the province of the old college entrance examination system, this set of data in your province is 4,000 yuan and sold it to you; if it is the province that implements the new college entrance examination, our data is sold for 6,000 yuan." Manager Wang of this company introduced to reporters that the company provides provided by the company to provide the company provided by the company that the company provides provides the company that provides the company with providing the company. The data can be understood as the integration of the admission score line and the ranking of the admission student ranking in the province in the past three years, in the form of data analysis to provide data support for companies that provide consulting services to college entrance examinations.

Manager Wang said: "The form of our data presentation will be more 'fancy', but the overall is the integration of enrollment data information of colleges and universities in the past three years."

"College Entrance Examination Volunteer Planning" is difficult to distinguish between true and false

"Three -week speed" before the short -term part -time job

According to the data released by the company, from 2016 to 2022, the college entrance examination volunteer filling in the paid market increased by 5.8 times. The market size in 2021 reached 790 million yuan, and it was expected to reach 880 million yuan in 2022. In addition, my country ’s existing college entrance examination volunteers fill in 2033 related companies. Nearly 90 % of the college entrance examination volunteer filling in service companies were established after 2017.

As an industry with rapid development in the past five years, the "professional" teachers employed by the college entrance examination in the industry have shown a mixed trend of fish and dragons.

According to industry insiders, the so -called college entrance examination volunteer planners who provide 1 to 1 service are basically composed of two types: First, teachers who need to be engaged in many years of enrollment work, or retired old teachers. Full; the other is the "professional" group who claims to hold a professional skills certificate- "College Entrance Examination Volunteer Planner". And almost all companies that provide 1 -to -1 college entrance examination volunteer filling service will use the "college entrance examination volunteer planner" certificate as a certificate of high professionalism.

But, is this the truth?

The reporter contacted an educational institution who claimed to be a "college entrance examination volunteer planner" for 21 years, and asked about the verification.

The customer service staff said: "As long as you have a college degree, pay 6980 yuan for three weeks, you can get the professional post skills certificate of the college entrance examination volunteer planner issued by the Chinese Academy of Management Sciences." Later, the customer service staff showed it to reporters After the cover map of the certificate, the words "Vocational Skills Certificate" and "Institute of Talent Strategy of the Chinese Academy of Management Sciences" are indeed printed on the homepage.

However, many media reports mentioned that the Ministry of Education has stated that relevant departments have never issued professional qualification certificates such as the "College Entrance Examination Volunteer Planning". In other words, under the "College Entrance Examination Volunteer Planner" providing an exclusive college entrance examination volunteer service signboard, the "resume capital" based on the "resume capital" has not been recognized by the national official department.

So, if the paid training can basically get 100 % of the "professional" teacher who can get a certificate in three weeks?

Student parents Li Ping said: "This teacher I have contacted is very professional. He can provide a lot of information I don't know. I think he still has some experience in his career." The teacher is using a unified story to deal with me. He just wants me to pay me quickly. "

Today -on the eighth day after the college entrance examination score was released, there are still many posts on the recruitment app. , College degree or above, unlimited work experience, can be part -time in the short term.

It can be seen that in the 1 -to -1 college entrance examination volunteer planning service, after the parents paid the high price, the consulting teacher who faced with the "college entrance examination volunteer planner" certificate was likely that they had not received formal undergraduate education, duty After only three weeks of short -term training, no work experience, and only short -term part -time jobs.

In response, Xiong Bingqi, the dean of the 21st Century Education Research Institute, said: "Parents who choose this service must pay attention to screening, objectively and rationally choose the service institution, and do not blindly blindfolded by their false propaganda."

According to the data published by the company, there are large differences in the number of enterprises related to the volunteers of the college entrance examination. Hebei ranked first with the volunteer of the college entrance examination with 1546 college entrance examinations; Inner Mongolia and Shandong ranked second and third; Henan ranked sixth with 29 companies.

As a senior high school teacher in a provincial -level demonstration high school in a third -level city, Wang Yuyan has the value of this industry and has a personal opinion: "If the parents who usually accumulate the relevant college entrance examination volunteers fill in the experience, in fact, there is no need to buy this service at all. However, if you are a parent who does not have a point of cognition for the volunteer of the college entrance examination, perhaps paid consultation is the fastest way to make the "replenishment lesson". "

Candidates' parents Li Ping also agreed with such a view: "My children and my dad are both liberal arts and are unclear about science majors and science sciences. So we can only go to these out -of -school institutions to recommend schools. Do it for professional people. "The same problem also plagued Chen Yang, the parent of the art test. The primary way he thought at the time was -consulting the child's class teacher. But the answer I got was -the head teacher said: "I recommend you a teacher who does the volunteer consultation service of the college entrance examination outside the school."

Chen Yang was helpless and could only be forced to contact the paid service agency recommended by the child's class teacher. "The price they said was outrageous, and the 1 -to -1 college entrance examination volunteer planner service had to receive more than 10,000." According to Chen Yang The volunteer reporting service of art candidates is calculated based on 1500 yuan per subject, which is calculated in advance of volunteers. They have 11 volunteers to fill in.

For this issue, Mr. Chen, who has been engaged in the volunteer reporting service of the college entrance examination for more than 2 years, revealed to reporters: "To be honest, most candidates do not need to buy such services. In the admission of this score, parents and students can have a basic understanding of the schools they can fill in. Then check the school information by yourself and call the enrollment office of various places to help them fill in their volunteers. ","

Mr. Xiao Chen has withdrawn from this industry, but so far, some people often ask him to consult the college entrance examination. He believes that the current charge of this service is indeed outrageous, and the collection of four or five thousand "I feel a little conscience."

Mr. Xiao Chen believes that although the volunteering of the college entrance examination is the rapid development of the industry, parents' demand for volunteer filling in the college entrance examination is actually a "pseudo -demand".

"The moment the student's college entrance examination scores, the school he can choose is actually fixed. As long as the school admission segment is admitted to the past, combined with the children's hobbies, and carefully consult the relevant information, you can choose the school. "Xiao Chen said.

In addition, for the institution's commitment to "100 % guarantee", Mr. Xiao Chen said that it is only an operating skills in it. The risk can be controlled. For example At the second school, it can basically ensure that students will not slip.

When a reporter interviewed a one -to -1 college entrance examination volunteer filling service, he asked if the student would provide compensation if the student volunteered to slip files. The customer service staff of the agency said: "If it is really slipped, we will provide you with free services for the collection of volunteers."

(The vocational planning training of students in high school is being paid more and more attention)

High -speed development paid market

Highlight the lack of career education in middle school students

"The development of this industry has just showed the lack of career planning education in contemporary schools." Xiong Bingqi, Dean of the 21st Century Education Research Institute, said that according to his understanding, most schools have not conducted career planning education courses for students. This has led students to the college entrance examination in the college entrance examination. Filling in the school and majors in a passive state, "this provides the opportunity to the development of this industry."

In response, the reporter interviewed a high school teacher who was teaching in Chengdu and a deputy provincial -level high school teacher in the middle school.

High school teachers in Chengdu said that the schools they taught have never set up any career courses, and only 1-2 after the college entrance examination also reports voluntary lectures for college entrance examination candidates. The teacher said: "This has very little role in filling in students."

A senior high school teacher in the central provincial cities in the Central University said that since 2020, the school has opened a one -year career planning course for the year of senior high school students, once every two weeks. However, the teacher said: "This does not change the confusion of students and parents when applying for schools and choosing a major. This may be related to the less opening of the course and the professionalism is not enough."

In this regard, Dean Xiong Bingqi said: "In fact, most schools did not provide complete explanation services to students and parents before the students filled the college entrance examination, which led many parents to know nothing about related content. You can provide a lot of information after the screening in the short term, and of course you can quickly gain the trust of parents. "Dean Xiong Bingqi emphasized that the lack of the school's volunteer reporting service stage in the college entrance examination is the main reason for this phenomenon.

In addition, Dean Xiong Bingqi also believes that the "hype" of public opinion on the wrong concept also provides the soil of survival for the volunteer of the college entrance examination.

"Now the media likes to advocate a student 'picked up the leakage' admitted to a prestigious school, and feels that entering the school with the lowest score is the respect for their scores. But does this really mean that the candidate scores are not wasted?" Dean Xiong Bingqi immediately proposed two two two proposals. An interpretation of a counter -question: "I was admitted to the university with the score of the" pressing line ", but lost the right to choose a professionalism. Is this not a waste of the score? On the contrary Choose the major you like, does this mean a waste of achievements? "

In fact, this concept of "picking up" often appears in reports of various media, but also deeply rooted in the concepts of parents and students. And this kind of public opinion environment provides sufficient nutrients for the volunteer of the college entrance examination to fill in the industry, so that it can accurately grasp the "life pulse" of the consumer group. Dean Xiong said: "Our whole society needs to change from the inside out in order to reverse the voluntary development of the college entrance examination to fill in the healthy development of the industry."

—————————————— Source: Dahe Daily · Yu Video Reporter Du Qianwen Photography Bai Zhoufeng

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